June 5th, 2013
If you’re hoping to spread awareness for your business and increase your clientele, then one of the most important things to focus on is the logo that you are using to promote yourself. An effective logo should be one that is instantly recognisable, that says everything you want to say about your business, and that can work in a variety of contexts.
This versatility in particular is crucial because you’ll want to use your logo in as many places as possible to achieve maximum exposure. This might mean using your branding right on your products and packaging for instance, but it can also mean using it on your marketing materials and advertising, as well as on your website. Each of these scenarios has different criteria, so it’s important to think about where you are going to be using your logo, and how you can make it really work in that situation.
One of the places you’re likely to use your branding image for instance is on materials such as banners at tradeshows. Here we will look at how you can ensure that your logo works in those kinds of situations as well as all the others. If it doesn’t, then it’s back to the drawing board.
Making Your Logo Eye Catching
The main requirement for a banner at something like a tradeshow is to grab attention so that people stop to find out more. The idea is that when someone stands back from the hustle and bustle of the event, they will scan the various banners on display and find that yours draws them in. Use eye-catching colours and ask yourself honestly whether your logo is something that ‘jumps out’ at you, even when surrounded by other similar images.
For these reasons your logo must also be clear, it must be large and it must use high contrast colours which the human brain is hardwired to look out for. Avoid using anything complex, because it will be more difficult to blow that up to a larger size.
Another important way to make your logo work on a banner, is to ensure that it is instantly recognisable. There will be times when people manage to see only a portion of your banner, and when this happens you want them to still be able to identify it as yours. That then means that you need to make the banner unique enough and different enough that even the corner of one letter can tell them that it’s your company that they’re looking at.
Contrary to what popular psychology would have you believe, we don’t tend to just look at whichever stimulus jumps out at us and makes the most noise – rather we will inspect more closely the things that we are naturally inclined to find interesting and valuable.
To this end, it’s useful to include particular images and elements that we are naturally drawn to. For instance we have a tendency to examine human faces which begins as early as childhood. This means that by adding eyes to your logo, you may be able to attract closer scrutiny.
June 5th, 2013
When you attend a tradeshow with your business in a bid to improve your exposure and gain more potential leads, your first goal should be to try and attract attention and get people over to your display. If you don’t manage to do at least that much, then you won’t be able to tell them about your business and you won’t be able to show them why what you do is so important.
Once you have them over and looking at your stall, your next job is to make sure that they are impressed with what they see and to make sure that they feel inclined to get as much information as possible. Better yet, you want to ensure that they give you their details so that you can follow up.
Then they’ll leave you to get on their merry way, but this is actually where one of the most important parts comes in. You see what’s crucially important is that they leave and remember your business. That they follow up on what was said at the stall, and that they look you up online when you get home. While getting them over to you and impressing them is very important, it’s not nearly as important as making sure that your message stays with them.
So how do you make sure that you can do that? Here are some suggestions that will help…
Send Them Away With Things
One of the best ways you can get your visitors to remember your business, is to give them promotional materials and products that can then act as Trojan horses. For instance you might give them a leaflet or flier, with the hope that they’ll flick through this later on and remember what you said to them.
The problem is that leaflets, more often than not, tend to get ignored and thrown away. Thus, if you want to make sure that your message survives a bit longer you should put it on something more useful such as a corporate gift. That could be a t-shirt, a cap or a mouse mat, just as long as it serves a purpose other than to promote your company.
Make an Impression
Also important of course is to make an impression while you’re there. You can do this by having a well-designed and presented display that will look professional and that will make your product look professional, but you can also do it by presenting your message in an important way. That means getting them to really believe in what you’re doing and to understand why it is that they should choose your business. People are much more likely to remember emotion than facts, and they tend to rely on emotion when guiding their purchasing decisions too. If you want to get someone behind your business then, explain to them what your mission statement is, show them you’re passionate, and speak to their beliefs and their sense of self.
Do Something Different
We remember things that have an emotional impact, but we also tend to remember things that are different from the norm and that stand out in some way. Try to make your exhibit more interesting then than the others around you, and think about what you can do to stand out. Involve a computer game, give away free sweets, or play some exciting music. Anything that makes your stall a bit more interesting so that people have something worth remembering when they’re back at home.
January 16th, 2013
The tradeshow display that you use for one of these events will most definitely be important for a number of reasons, including the fact that it will be responsible for attracting new customers which might be interested in whatever it is you have to offer. There are a lot of different things to consider when going about getting one of these displays made, such as who is going to make it for you. In order to get a good overall deal on your tradeshow display, you will have to hire people that you can trust to do a good job designing and making it.
When you go online you might just be surprised at how easy it will be to design and order your own tradeshow display. A lot of websites will allow you to go through a simple and quick step-by-step process where you can select every detail of your display until you get it just how you want it. The size of your tradeshow display will be just one of the things to consider; you will want to have it be large enough for people to take notice but not so big as to be obnoxious.
January 16th, 2013
When you need to get a banner stand made for the next tradeshow exhibit you will be setting up to advertise what your business has to offer, it will be important to make sure that you take the time to find the right place to go for these services. You should also invest a decent amount of time in thinking about what you want your banner stand to look like, because there are going to be quite a few different things that you can do.
Take the time to consider what you want your banner stand to look like, because you will obviously want it to grab the attention of those who are passing by. Your banner stand should also have your business’s name as well as any other information which you think is important for people to see. By having the right banner stand made you will be able to significantly increase your chances of getting new customers. With all of the different places you can go to get one of these stands made, it will be imperative to review your options until you can make a good final decision which you are comfortable with.
January 7th, 2013
Trade show displays are tools that should always be employed when exhibiting a product. They give advertisers a method to showcase whatever it is they’re marketing by allowing them to customize using graphics, colors, text and even shapes. To go with these displays, marketers should also use specially designed trade show flooring.
Whether the exhibition is held up on a dais on down on the ground, trade show flooring ups the sophistication of exhibitions and makes flooring safer. Neat, easy to lay down and clean, two types are available of which the second is more commonly employed.
Rolled exhibit flooring
Rolled exhibition flooring is similar to linoleum in how it needs to be laid out. An advantage it has over the second type is that it is seamless so if you’re looking for trade show flooring that’s smooth and even then this is the better choice.
Interlocking exhibition flooring
Unlike rolled flooring, this variety needs to be fixed kind of like a jigsaw puzzle. Since each tile is separate, it makes packaging and transportation easier. Moreover, any damage done to a tile can be easily remedied unlike rolled flooring which must be patched (reduces the aesthetics) or replaced completely (expensive). In addition, interlocking flooring gives users the freedom to size the unit in any dimension.
January 7th, 2013
An exhibition is a platform that allows a person to show off a product or a concept he’s trying to market. It’s an incredibly useful tool although only a few really manage to exploit its worth. They spend a small fortune on purchasing displays and decorating the exhibition space but aren’t always able to get the results they want. To increase the odds of organizing a successful exhibition, we’ve outlined a few very foolproof tips that are easy to follow.
Who is the target audience? Is it businesspeople or ordinary homeowners? How old are they? What do you want them to remember about your product/concept? Kids love color, cartoons and animation while today’s teens are all about technology and gadgetry. Homeowners will go for a theme that’s easily understood while business folk are taken in by clear-cut ideas and innovation.
There are many display stands you could opt for but not all may suit what you’re trying to market. Small exhibition spaces would do well with banner stands combined with tabletop displays. Larger spaces can be filled with curved and custom popup displays.
No one, be it businesspeople, homeowners, children and teens, likes an exhibit that emotionally separates them from the organizers. You want to impress them, sure, but do so by creating an intimate atmosphere. Be readily available to answer questions and do so in a manner that brooks discussions and conversations.
January 3rd, 2013
A trade show is an excellent platform to showcase a company and their products to targeted audiences. Audiences who visit trade shows do so for a specific purpose which is to expand their business and professional network as well as scout out for new ideas and innovation in specified genres. A portable trade show display is always a more professional approach rather than onsite setups which can prove detrimental for the image of the company. Presentation is always the key to making a good first impression so even if it is a product exhibition or vendor showcase, it is imperative to have a presentation that stands out from the rest.
For those companies who often travel for shows and have a team representing them could use portable trade show displays to communicate the company’s message. One of the biggest advantages of portable trade show displays is that they can be shipped in advance to any part of the country at affordable and cheap rates. This will save the exhibitor the anxiety of carrying it around everywhere. They are very easy to carry around and are not very heavy. Portable trade show displays fit into a single shipping case sometimes and can be transported easily to the venue.
January 3rd, 2013
During economically trying times it is always the marketing budget that tends to get reduced or in some cases, done away with completely. However despite all reductions, companies still need to advertise and make sure their products or services are reaching out to their audiences. One of the best ways for companies to advertise their products without spending a lot of money is by investing in exhibition booths. Participating in a trade exhibition or show helps a company to reach out the correct target audiences without dilution or wastage of reach. There are a plethora of benefits and advantages to investing in a booth at trade shows.
Often when it comes to advertising in print, electronic or digital media, the message and communication can get lost in the clutter. However in trade shows or exhibitions, the audience is niche and targeted. Investing in a booth gives the client an upper edge amongst his competitors since there is less competition in such a situation. Also it gives out a message loud and clear to everyone that despite tough times, the company is still financially sound. Compared to regular advertising in print, electronic or digital space, participating in trade shows is much more affordable.
June 14th, 2012
The display must effectively communicate your ideas if you are to get your money’s worth. Though you may choose your own displays, it is best to take advice from a professional trade show display company.
It is very important to get your message across to visitors at trade shows. Make sure the displays that you choose have all the information that will reach the target audience. You may include the products or services that you offer, and special promotional packages, if any. Make it look as attractive as possible so that people will notice them and help you gain recognition.
There are many companies that offer a variety of display products. Following are a certain pointers to keep in mind before choosing a display company. Find out if the company has a large enough product range comprising different types of exhibits to choose from. The type of display you choose is not only based on the marketing goals you want to achieve at the specific trade show, but also factors like floor space and budget.
Another important aspect is quality and visual appeal. The displays should be durable, sturdy and reasonably easy to clean. It is a good idea to browse through all the display options to make an informed choice.
Price is an important consideration as well. Conduct a cost comparison to see which company is offering the best value for money. Once you have identified a reliable seller, you can turn to the company for all your future display needs.