Archive for April, 2010
Wednesday, April 28th, 2010
Every year, flocks of tourists make pilgrimages to see Elvis’ Graceland estate, just to catch a glimpse of the king’s famed “jungle room”. In it’s heyday, this themed room was where his friends and industry movers and shakers came to play. If you hung with Elvis in his jungle room, you had truly arrived.
Over the years, trade show exhibiting has seen a shift from utilitarian to more experiential structures. More recently, focus is being put on having attendees ‘experience’ the space rather than simply view it. With this focus, has come the escalation of multimedia and interactive displays, but is this enough. How can your exhibit draw flocks of attendees to you?
One rising trend in creating successful trade show displays is creating themed spaces. This can be especially effective when coupled with strong branding or marketing campaigns. Themed restaurants in the 90’s drew long line-ups to get in and for the most part it wasn’t for the food, it was for the experience; the experience of eating in a rainforest, a 50’s diner or Hollywood movie set. In the highly competitive world of exhibiting, a themed display may be the perfect way to impress leads and really make your company stand out.
Whether you are using a portable pop-up display system or a custom modular exhibit, consider giving your display environment a theme and giving your attendees an experience they will not soon forget.
Monday, April 26th, 2010
The best place to start when designing a custom trade shows display is
to make sure you understand your unique selling proposition (USP.) If you are not sure what your unique selling proposition is, how can you communicate it to your visitors at a trade show? You can brainstorm with your employees to discuss what sets you apart from the competition.
Once you understand your company’s competitive advantage, you can consult with your trade show display designer who can come up with a few concepts to choose from. Look for displays that show you are at the bleeding edge of your industry and displays that are powerful enough to evoke emotion from your audience.
Inevitably, when you are at a trade show and a display is overcrowded, you can bet the company is presenting something gets to the heart of their visitors or showing off something new to the industry.
Brainstorm with your trade show display company to make sure you have a complete marketing package ready to go including, signs, literature, lighting, flooring and photographs.
Make sure you have the entire show planned out so you are not making rush decisions and settling for speed instead of quality.
Thursday, April 15th, 2010
Your trade show displays have to be remarkable in order to stand out from the crowded showroom floor and to make sure you get a return on investment on your trade show investment.
Here are 5 Tips to Get More out of Your Next Trade Show
Set a Goal – What is it you are trying to accomplish at the trade show? Whether its sales, branding or product launching, have a clear understanding of the end result you are trying to achieve.
Research the Tradeshow you are Attending – Get an understanding of what type of trade show displays are normal for the particular event. The last thing you want is to show up to a trades show with a black tabletop when everyone else is offering interactive displays.
Publicize Your Appearance – Make sure that your target market and current clients are aware that you will be presenting at the trade show. They may drop by and be impressed by the new products or services you have to offer and give you some incremental business.
Make Sure you are Ready to do Business – Many companies show up at a trade show and do all the right things to entice new customers and yet are not set up to take a order. Will that be Visa or MasterCard?
Follow up ASAP! – Once you close down your event and head back to the office, be sure to go through the new contact list of potential clients and get back to them with supporting answers as soon as possible.