Archive for June, 2010
Monday, June 28th, 2010
First time participants at trade shows are often at a loss when it comes to choosing the right kind of exhibit. Trade show displays come in many different kinds and sizes, and your choice will largely depend on your budget and marketing objectives. Here are some of the popular choices.
Pop-up displays: They are inexpensive, portable and very effective in delivering the desired message. With the right kind of graphics, you can draw more visitors to your booth without spending a lot of money on an expensive exhibit.
Allure banner: This is another popular display type that lets visitors know what the company is offering in a very attractive, ‘curvy’ manner. It allows you to minimize your costs, as you would have to rent lesser exhibit space.
Collapsible trade show displays: They can be anywhere between six to ten feet wide. They function as an attractive graphic background for the booth and are an expensive option because of the size and amount of graphics required.
Custom displays: You can also go for custom made displays. They are highly effective and tailor made to your requirements, but expensive. For example, you can incorporate interactive kiosks with flat screen PCs so that customers can browse through product catalogues and corporate information.
Don’t go for trade show displays that occupy a great deal of space unless you can actually afford both the display rental and sufficient space for it at the trade show venue. Make sure there’s plenty of room for your staff to move around, otherwise the booth will end up looking disorganized and messy in spite of the attractive exhibit.
Monday, June 21st, 2010
An effective booth design is the key to creating an impression on your target audience at a trade show. Marketers use different kinds of trade show exhibits like pipe and drape displays, modular exhibits, panel and frame systems, and the popular pop-up displays to achieve this objective.
A pop-up display is commonly known as the portable or pull-up display. It consists of a graphic panel, a roller and a support post. The panel is typically made of fabric and is covered with colorful illustrations and murals.
Pop-up displays have the advantage of greater flexibility thanks to the material it is made of. Setting it up is simple, straightforward and a one-man job. When you need to use it, simply unwind the panel and secure it to the support post. It is also easy to store. Once you’re done using it, detach it from the support post and it neatly winds down the roller.
Pop-up displays are portable, and they come with a wheeled transport case. As they are lightweight, you will have no trouble taking it along with you to the trade show venue. Although they are normally viewed as a background prop to the main display, you can effectively use them to convey a sales pitch without having to shout it out. Eye-catching graphics in bold colors will grab a customer’s attention within seconds, tempting them to stop and read.
Pop-up displays are not expensive and can be purchased for a reasonable amount. You can get them custom designed with your choice of graphics at a sign and graphic solutions shop.
Monday, June 14th, 2010
When you go to a trade show, you will have a set of objectives to accomplish. Your business offers some value to your customers and you need to communicate this. To do this, you would need to execute your marketing strategy to highlight this value at the trade show event. A well-designed and attractive exhibit never fails to capture the attention of the visitors in a trade show. Whether you are a first time or an experienced exhibiter, unless you participate very frequently, you will probably not find it feasible to invest in a complete booth set-up. This is where trade show booth rentals can help you out.
Few businesses buy exhibits anymore. This is because you have to keep abreast of changing technology and customer preferences. Replacing outdated exhibits means spending more on an event that probably does not take place very frequently. You will also have to find a buyer to dispose your used set-up. Small businesses often do not have the kind of capital to purchase attractive displays and expensive booth equipment, so they turn to trade show booth rentals for their short-term needs.
There are times when you have to attend trade shows at different cities during the same period. This can be a problem especially if you have only one set of exhibit displays. Since there’s no accounting for schedules (they vary as per the whim of trade show organizers), you might be at a loss to get a second set of displays and equipments to cover another event. In these situations, relying on a good trade show booth rentals service is your best bet again.
Monday, June 7th, 2010
When you visit a trade show, exhibition or company advertising event, you realize how much the exhibit of a particular company or product contributes to creating an impression on your mind. This is the reason why marketers are constantly innovating with displays and exhibit design to catch the customers’ attention. Tastefully designed fabric displays at marketing events can be quite impactful.
A fabric display projects engaging text, slogans, and images of the product to capture the attention of the viewers. The basic type of fabric display is simply a piece of fabric with graphics and text printed on it. But marketers of late have been experimenting with this simple kind of display also.
Some fabric displays are being created using LEDs these days. The advertising copy or graphic is displayed using LEDs on a static display or, a shirt or dress worn by a model. When the LEDs are switched on, they transmit the intended visual onto the wearer’s clothing, though the resolution in this case is not very good. It attracts the passerby’s attention within seconds and is an engaging advertising technique.
Thermochromic fabric display is another innovative type of fabric display that uses thermochromic dyes to display messages. The dyes use liquid crystals and change color depending on the temperature of the clothing being used. This is yet another creative innovation in the field of fabric displays.
Fabric displays have been fusing creativity and technology. The new techniques are transforming a simple piece of fabric into a luminescent, eye-catching advertising medium.