The ADfab Tradeshow Buzz
Archive for August, 2010
Why Use Trade Show Booth Rentals
Monday, August 30th, 2010
Businesses usually plan a mix of marketing activities when they are introducing a new product or service. This can include corporate marketing events, web-campaigns, television commercials and trade shows. The budget for each marketing effort needs to be planned such that costs are kept low and there is no over-spending. This is particularly important in trade shows.
When a company has to prepare for trade show participation, it has to keep a number of factors in mind. This includes booth design, displays, transportation and storage. Many businesses go for trade show booth rentals to keep costs low and get an almost ready-made booth to advertise their products effectively.
One of the main aims of businesses participating in a trade show is to attract as many visitors as possible to their booth. An impressive visual presentation is crucial to achieve this objective. Trade show rental companies offer businesses tailored solutions for all of their display needs. Depending on the budget, small or elaborate displays can be rented. You will find it much simpler to go for rentals instead of setting everything up yourself, which can take a lot of effort and time.
Most of the trade show booth rentals companies also offer package deals which include a number of exhibits and displays. They also provide suggestions and offer personalized solutions, which help businesses create the right impact at trade shows. Some also offer value added services such as on-site help or installation and take-down services
Fabric Displays – Innovative Ways of Marketing
Monday, August 23rd, 2010
Many businesses these days are looking at newer, more innovative ways of marketing their products and services at trade shows or marketing events. When planning a marketing campaign or trade show participation, businesses have to consider both cost and quality. Fabric displays have become very popular among businesses as they offer many advantages over more traditional forms of displays. They are inexpensive and portable, and they can be assembled and stored away with ease.
These displays create brilliant, true-to-life images and instantly grab the attention of the audience. There is a wide variety in such displays that businesses can use depending on their unique needs.
In a fur fabric display, the image is covered with fur patches. As the patches move, the image is revealed. This display consists of three layers – the first is a conductive layer, the second is the image (company logo, graphics) and the third layer consists of the fur. Another type is the thermochromic fabric display. Thermochromic substances change color with changes in temperature. These dyes are often used in shirts worn by models. As the temperature of the cloth increases, the image becomes visible. After the cloth has cooled down, the image disappears.
Electroluminescent fabric displays also create unique and vibrant images. Outfits can be created using electroluminescent wires and worn by models advertising the company’s product. Different patterns can be created by bending the EL wire and such displays immediately catch the eye. In yet another form, LED lights are used to create displays.
Why Use Pop-Up Displays in Your Booth
Monday, August 9th, 2010
Pop-up displays are very popular in trade shows and other marketing events. The frame of a pop-up display pops up in one movement to reveal the image. Such displays can be used as table top or floor exhibits. A combination of the two can also be created for a unique effect. There are many manufacturers who offer a wide selection of such displays to cater to the needs of different businesses.
There are several reasons why these displays have become so popular, especially among businesses marketing their products at trade shows. One reason is that accessories can be easily attached to these displays. For instance, the display can be enhanced by fixing lights to its frame to make it more attractive.
Pop-ups are portable and can be moved around without much effort. Setting up such displays takes only a few minutes and the process of assembling is straightforward. This saves a lot of time and effort, allowing the company to concentrate on other aspects of the show. They can also be repaired more easily than other displays because the way in which they are engineered is quite simple.
Pop-ups are relatively inexpensive when compared with other displays. Another reason why you can consider using pop-up displays is because the graphic can be modified whenever required, giving you a lot of flexibility. Besides, they are also easy to store away after use and do not require a lot of space.
Getting Your Trade Show Displays Right
Monday, August 2nd, 2010
The quality of trade show displays of your company can be the difference between a highly successful campaign and a lackluster one. If you are participating in a trade show, the displays are the single most important aspect that you need to focus on.
Displays not only attract customers to your booth, they also help in keeping them interested in what you have to say. Smartly designed displays reflect the identity of your company and the features of your products. They convey to your customers how well run your business is. Poorly designed displays can have a negative impact even on your existing customers, as they will stop seeing your brand favorably.
Given how important trade show displays are, it is no surprise that companies spend a lot of time, effort and money to get them right. Large corporations, which usually have a lot of space available to them in trade shows, use innovative display designs and technologies to set their booth apart from the competition. A lot of creativity goes into getting the structure, materials, and graphics of displays right.
An important aspect about trade show displays that many small businesses end up ignoring is that they need to be consistent with the rest of the company’s marketing strategy. A coherent message and tone should go out to the customer, which can be achieved by using a consistent color scheme, images, and tag line. It may not be possible to handle all these aspects internally and using an external consultant for this task will be worth the expense.
