Archive for September, 2010
Monday, September 27th, 2010
Businesses exhibiting products and services at trade shows often find it challenging to stand apart from a host of other booths on the trade show floor. Attracting the attention of trade show visitors is the number one priority and one way to achieve this is to use effective displays. Eye-catching, unique and interactive displays guarantee traffic to your booth. For greater impact, some businesses use the latest plasma screens or elaborate custom displays, which require a reasonably big investment. Stretched fabric displays are more cost effective ways of drawing visitors to your booth.
Such displays come in a variety of display configurations, catering to your unique advertising needs. Using the process of dye sublimation, stunning graphics can be created on polyflex material. The dye-sublimation printing ensures amazing color accuracy. The resulting display is vibrant and visually-appealing. You can even buy a fabric display that has prints on both sides when the flow of trade show traffic is in two opposite directions.
A stretched fabric display is eco-friendly. It is completely recyclable, made from environmentally friendly dyes/inks and the fabric used is also biodegradable. The fabric covers are also fire retardant, providing safety benefits. Such displays are lightweight and can be carried around easily. Setting up a stretched fabric display is also easy, saving you time and effort. Another advantage of stretched fabric displays is that they are durable and wrinkle-free, offering good value for your buck. They can also be machine washed and resist wear and tear quite well.
Friday, September 24th, 2010
For effective product promotion at trade shows, businesses should select visually appealing exhibits. There are several choices in trade show displays- some businesses prefer traditional pop-up displays while others go for customized displays, which are generally built from scratch. Fabric displays are also often used and are good alternatives to more conventional exhibits. Here are a few reasons why you buy or rent such displays for your next trade show.
On a fabric display, the graphics are printed on a fabric. As fabric is a very flexible medium, the graphics can be displayed in a number of eye-catching ways such as a layered look or stretched to give a 3D effect. An elaborate fabric display can serve as an aesthetic backdrop, pulling traffic to your booth. Such displays can also be customized easily. For instance, you can join multiple displays to create one large fabric display conveniently using connectors. You can also integrate a fabric display with other exhibits for a varied look.
A fabric display has many practical benefits. It can be assembled with ease, requiring very less time and effort. In fact, setting up a fabric display is a one-man job, which is especially useful when you don’t have many people assisting you in assembling the booth and exhibits. It is also durable, ensuring that your investment is worth-while. Cleaning and maintenance is not a hassle- a fabric display can be hand-washed as well as machine washed. Fabric displays are also cost effective compared to other trade show displays.
Tuesday, September 21st, 2010
Customizing your trade show booth is a great way to catch the eye of trade show attendees. A visitor will spend only a couple of seconds looking at your booth, so you have to ensure that it holds the attention of the visitor and gets him/her intrigued about your product. When you successfully lure the visitors to your booth, half your battle is won. Once the visitors are at the booth, you can explain your products or give demonstrations. Here are some basic tips that will help you create effective custom displays.
Color: Use custom exhibits with bold and radical colors to stand out from the sea of other exhibits on the trade show floor. Sticking to a safe business-like color will fail to differentiate your booth from the rest and result in poor or no traffic. Design the custom display attractively with striking hues and prominent graphics that can be seen from a distance. But the emphasis should be on aesthetics, don’t end up designing over-the-top graphics with jarring colors, as this will repel visitors, defeating the very purpose of advertising at the trade show.
Movement:Holograms, flashing lights, video presentations and moving visuals are all different ways of attracting the attention of trade show visitors. Think creatively and innovatively about how to use technology and graphics to create an impact.
Light: Use accent lights in your trade show booth to highlight specific areas of the custom displays. The focal points of the displays can be highlighted using track lighting, spotlights or colored lighting.
Tuesday, September 14th, 2010
One of the most important aspects at a tradeshow is most certainly your tradeshow booth rental. Imagine yourself walking into a tradeshow, where there is a row of different booths. The first one you see is towards the end of the row because it is higher, has more colour, looks fun, and different. All of the other booths are dull with a simple company name behind a table with a few pamphlets of information.
Your tradeshow booth is the first thing that is noticed about your company at a tradeshow. You have only one shot at giving the best possible first impression, which starts with the tradeshow booth.
There are a couple of key integral considerations to take into account when deciding how to setup your tradeshow booth:
- Images and graphics
You need to ensure that your company logo and name are prominently displayed, so that they can be seen from a far. This includes them being bold, centralized, and towards the top of the display. The graphics included on your display also need to be professional and relevant to your products or services.
You have to determine whether there are any interactive elements that you wish to incorporate into your tradeshow booth. Some examples would be; product sampling areas, computers for potential clients to input their contact information, and games. Any of these could be beneficial as interactivity encourages the potential client to have an experience at the booth that will be remembered and easy to associate with the company.
Tuesday, September 14th, 2010
The Canadian Coffee & Tea Show takes over the Toronto International Centre from September 26 until September 27, 2010. This is Canada’s largest coffee & tea show that is host to companies from around the world that want to display their products.
Each of these companies has their own unique trade show displays. Since the business is coffee & tea, one of the most popular interactivity tactics used is product sampling. After all, the best way to determine if you enjoy a type of coffee or tea is to taste it. Some of the trade show displays are set up as small cafes to set the mood while enjoying a coffee.
Almost all of the trade show displays at the Canadian Coffee & Tea Show showcase their products. There are a few methods to displaying your coffee & tea products:
- A cabinet of products
Some of the displays have a glass cabinet that contains the products. These can be bags of their coffee & tea, mugs, insulated thermoses, etc all with the company name and logo.
- A counter with beans
A common display is to have a counter or table with baskets full of your coffee beans or tea leaves. This is best to showcase your different flavours, and also allows you to have your product directly available to sell.
At a trade show such as this where the product is very competitive, it is important to have a good trade show display. This will allow your company to stand out to potential customers in the sea of other competitors.
Monday, September 13th, 2010
You are sitting in your office preparing for your next tradeshow, trying to decide whether you should get your material printed as cardboard or fabric displays in Toronto. This is just one of the many items you must consider when planning a tradeshow. There is a lot of preparation that goes into the weeks leading up to a tradeshow. Here is a short checklist to ensure you are prepared:
- Ensure you have clear event objectives in mind. These can include anything from deciding on how many leads or sales you want to make, to the image you wish to portray.
- Set a budget that is realistic. You have to budget for printed materials, account for travel & meal costs, and other costs associations with the tradeshow.
- Train your staff on objectives and other requirements at the tradeshow. The last thing you want is your staff to go into the tradeshow blind, because they do not know exactly what is expected. Ensure everyone has a place and knows what they need to do.
- Create your tradeshow exhibit so that it is unique. There are many considerations with an exhibit. It used to be that a cardboard display with pictures and information was the best way to go. However, with technological advancements, you can now get fabric displays printed. These are large in size, can include any graphics & information you want, and can certainly be made to look quite competitive. Fabric displays in Toronto are quite popular, as there are many tradeshows that occur in this city throughout the year. Each vendor is trying to outdo their competitor, so a fabric display is a best bet at a tradeshow these days.
- Prepare follow-up material. When you are meeting potential clients, you will want to hand them a package of information if they truly seem interested in your products or services. Ensure that these packages are put together ahead of time so that they are readily available to pass onto the clients.
The most important of these points would be to choose your type of tradeshow display. In the opening scenario, the business person is preparing for a tradeshow in Toronto. Therefore, as mentioned above, fabric displays in Toronto are your best bet because they are large, unique and better at out-doing your competitor.