The ADfab Tradeshow Buzz
Archive for October, 2010
Why Invest in a New Custom Display
Wednesday, October 27th, 2010
If you are one among the several exhibiting companies on the trade show floor, then it is important that your booth and display stand out from the crowd. Only then will visitors give your booth a second glance and approach you for a closer look at your product. Different types of trade show displays are available in the market, each offering its own unique benefit. Custom displays allow you to market your product in a creative and innovative way. It is a good idea to purchase a high quality custom display if you are planning to participate in a number of trade shows during the year.
Investing in a new custom display is a long-term economical solution. This one-time purchase can last for the next few years and you don’t have to worry about sourcing displays from rentals or buying new ones every time you attend a trade show. Buy the custom trade show display(s) from a reputed manufacturer to ensure durability. Displays sold by reliable manufacturers are built using the latest materials, advanced technology and last many years. It makes financial sense to make the purchase when you have a sizeable budget at your disposal. Over the next year or two years, the prices of displays may increase or your company’s marketing budget may suffer a cutback.
Custom displays are tailored to your specific needs, projecting your corporate identity, product features and company logo effectively. It is wise to invest in such displays for successful impact marketing at trade shows.
Why Are Pop-Up Exhibits So Popular?
Monday, October 25th, 2010
Pop-up displays are one of the most commonly used exhibits at trade shows and marketing events. Many businesses prefer to invest their money in such displays due to the various benefits they offer, including affordability, versatility and portability. Pop up exhibits with attractive graphics can lure visitors to your show booth and serve as effective marketing tools.
One of the biggest advantages of such displays is that they are extremely cost effective. Even if you have a modest budget, you will be able to afford pop up exhibits. You can even consider renting the displays to keep costs down. High quality pop-up exhibits can be rented at reasonable costs. The frame of the pop-up display system can be re-used- all you have to do is replace the existing graphics with new or updated ones. The same pop-up display can also be used on several marketing occasions. Such displays can also be transported easily and conveniently carried around in a single case.
Pop up exhibits come in different designs, shapes and sizes. Larger ones can be placed on the floor while smaller –sized ones can be used as table-tops. Commercial pop-ups, photo mural pop ups and 3-d pop ups are some of the popular types of pop-up exhibits. You can use custom pop-up displays that use text and artwork keeping your unique specifications in mind. Custom pop-up exhibits allow you to express your creativity, giving you the freedom to present your product in an interesting and innovative way.
Trade Shows Are a Highly Effective Marketing Event
Thursday, October 21st, 2010
Most companies consider participating in trade shows as an integral part of their marketing strategy. A lot of effort and money is spend on ensuring that all aspects of the show go well, including choice of trade shows, location of the booth, trade show displays, staff manning the booth, freebies being distributed to visitors etc.
There is a reason why businesses take trade shows so seriously – they know the benefits that they can get. A trade show is a great place to make new partners, find out what’s going in the industry, get a feel of the market, but most importantly to make new customers.
Trade show displays play a very important role in getting new customers for your company. The main reason behind their effectiveness is that most people who come to an industry trade show are already interested in the products being displayed. It is however up to you to make sure that they choose your products instead of your competitors’, and this can be achieved by using attractive displays that draw the visitors to your booth. Your displays should help your booth stand out. They should be visible from a distance and project a positive image of your company.
There is a huge variety in trade show displays now, and you can choose a display depending on your marketing objectives. You would also have to take into account the display space available to you, your marketing budget and the feel that the display will give to your booth.
Pop-Up Display Designs
Monday, October 18th, 2010
There are many choices when it comes to pop-up displays. Here are three pop-up display designs that you can choose for your next trade show:
Fabric Mural Pop-Up Exhibits – Fabric mural pop-ups offers the same large image formats of mural pop-ups but are simpler to set-up. Not only do they weigh lesser than standard pop-up exhibits, but also consist of pre-attached fabrics for easy assembly. The fabric may get wrinkled during shipment, but this can be taken care of by a steaming process. Such a pop-up comes in curved and non-curved designs. They are typically transported in shipping cases or nylon bags. The quality of graphics in these pop-ups is inferior compared to standard pop-up exhibits.
Commercial Pop-Up Exhibits – These pop-ups are ideal for companies that travel extensively for trade show exhibitions thanks to their sturdy build quality. Available in different sizes and shapes, such displays are relatively expensive compared to other pop-ups. Typically, commercial pop-up exhibits consist of heavyweight frames, nylon connectors, Velcro panels, folding channel bars and come with shipping cases with wheeled bases.
3-D Pop-Up Exhibits – One of the newer varieties of pop-up displays, 3-d pop-ups come in a number of shapes, including round, square and even trapezoidal. As the name implies, the graphics of such displays have a three dimensional effect, to catch the eye of trade show visitors. As the graphics are pre-attached to the frame, assembling a 3-D pop up display is quick and easy. The graphics can also be removed and replaced easily. The prices of a 3-d pop up depends on the printing process used, graphics and shape of the display.
Options in Pop-Up Display Shapes
Tuesday, October 12th, 2010
Pop-up displays are affordable and versatile marketing tools. A pop-up display can be designed in different sizes and can be used in smaller booths with limited space or even fill up a big display area. They come in a variety of styles and can be customized for greater impact. Here are three main types of pop-up exhibits.
Straight pop ups: Such displays are ideal for back-wall displays in the trade show area. They allow the show floor to be used more efficiently, and you can place chairs or other furniture to engage show visitors. Straight pop-up exhibits are suitable when there is restricted floor area and you are required to use the allotted space as effectively as possible. The disadvantage of such displays is that they are not very balanced and require some form of support or attachments to remain stable.
Curved pop ups: Curved pop up exhibits provide greater stability than straight pop ups and are used very frequently in trade shows. Their shape is more aesthetic and the curved frame lends a private atmosphere when interacting with visitors. A shortcoming of a curved pop up display is that it requires a wider space compared to other pop-ups. Larger curved pop-up display systems can cover a lot of area allotted to your booth.
Custom pop ups: A custom pop up display combines a straight and a curved pop-up to create a unique display system. The exact shape and design of custom pop-up displays will depend on the how big the exhibition space is.
What are Entasi Fabric Displays?
Thursday, October 7th, 2010
Entasi fabric displays are one the of most eye-catching and exciting trade show displays. An Entasi display system can curve vertically, lending it a unique and visually-appealing look, especially in comparison with more traditional pop-up and table top exhibits. By using an Entasi fabric display at your next trade show, you can generate a lot of buzz about your product.
Using a process known as dye sublimation, Entasi graphics are printed on a particular fabric. The resultant image is visually stunning. Both text and images can be printed on the fabric to great effect. A large Entasi fabric display on the trade show floor is a sure-fire way of capturing the attention of the visitors. The fabric used is durable and easy to wash. The images will not fade and remain vibrant for many years to come. The fabric can be machine washed to remove mild stains. Stubborn stains may require a trip to the dry cleaners.
Strong yet lightweight aluminum tubing is used in such displays. An entire Entasi display system can be easily shipped in a single bag/case and rolled into the trade show hall by one person. The display can be assembled and taken down within fifteen minutes by a single person working alone, making it an easy to use option. Thanks to its simple assembly, an Entasi fabric display system also helps you save on drayage costs. They are also cost-effective, and will easily fit into your marketing budget. Entasi fabric displays are made using eco-friendly products and are recyclable.
Styles of Pop-Up Displays
Monday, October 4th, 2010
One of the most common portable trade show displays is a pop-up display, which has been around for several years. In the last few years, the basic design of such displays has not changed, but they are available in a larger variety of sizes, weights and are made using different materials. They are also cheap to purchase, catering to small and big businesses. Here are two different styles of pop-up displays.
Standard pop-ups– A common style of pop-up, standard pop-ups, have a curved design and are usually about ten feet wide. The components of such display systems include: a light-weight aluminum frame, steel channel bars, fabric panels made of Velcro and a shipping case with a wheeled base. The case can be converted and used as a podium. Quite a few pop-up display packages come with halogen lights.
Photo mural pop-ups – It is similar to a standard popup display, but consists of photo mural panels as opposed to Velcro fabric panels. These photo murals are more aesthetic thanks to their large format graphics that create a greater visual impact. Such displays are more expensive than the standard variety but are quite portable and lightweight. The kind of panel printing used will determine the price of the display. Panel printing that uses ink-jet process is cheaper compared to the more expensive Durst Lambda process.
The other styles include fabric mural pop-ups, commercial pop-ups and 3-D style pop-up displays. You can opt for any of these varieties depending on your event needs and budget.
Benefits of Using Tension Fabric Displays
Friday, October 1st, 2010
When businesses decide to market their product or services at trade shows, then they allocate a portion of the marketing budget towards the setup of show booths and displays. The purpose of exhibiting at trade shows is to promote your product/service and convert visitors into customers. In fact trade shows form an important part of the marketing mix of many companies. For effective product presentation, it is important to select the right kind of exhibit. In the past few years, tension fabric displays have become popular thanks to the aesthetic and practical benefits they offer.
Aesthetic benefits: Tension fabric has emerged as a popular material to design displays, plastic and aluminum being the other commonly used materials. Tension fabric can easily be stretched across a lightweight frame. Various designs can be created using tension fabric, including a three-dimensional visual effect. You can create one-of-a-kind visually-appealing tension fabric exhibits.
A tension fabric display also allows a high degree of customization and can be of practically any size. Any type of image, including stunning photographic images can be printed on the fabric with ease. Some tension fabric exhibits are used as backdrops while tension fabric is also used to create uniform booth display designs, in sync with the company image and logo.
Practical benefits: Such displays are ultra lightweight, allowing easy transportation. They are also simple to assemble and takedown without requiring special tools. Tension fabric displays are also very durable and can be cleaned easily.
