The ADfab Tradeshow Buzz
Archive for November, 2010
Using Pop-Up Displays Can Be Quite Beneficial at Trade Shows
Monday, November 29th, 2010
Pop-up displays are universally popular and the most commonly used trade show exhibits. Owing to the many benefits they offer, businesses prefer to use these displays to advertise their products at trade shows, marketing events and business fairs. A pop-up display has a simple design, comprising a geodesic frame and magnetic panels. The panels can be easily mounted on to the frame using the magnet. Setting it up is a one-man job and accomplished in a few seconds.
Both digitally printed and fabric panels are available. Pop-up display can come in many configurations. They come with straight or curved walls to accommodate limited floor space and corner booths. You can go for tabletop pop-up exhibits or tower displays, depending on your advertising needs. They are also available in many sizes and shapes. You can use attractive, stand-out graphics and give the display a billboard-like effect. For smaller venues, compact pop-up exhibits can be used to convey the advertising message effectively.
Another advantage of pop up displays is that they are extremely cost effective and easily fit into the marketing budget of smaller businesses. They are lightweight and can be transported conveniently. The panels can be rolled up and stored in a carry case. When purchasing pop-up displays, check for durability and manufacturer warranty. Also look at the quality of graphics, including color vibrancy and resolution. If possible try to get a printed sample and compare it with other samples to make an informed purchase decision.
Tips on Buying Trade Show Displays
Friday, November 26th, 2010
Businesses exhibiting at trade shows are constantly looking at new ways to catch the attention of visitors and convert them into customers. When you are sharing the trade show floor with several other exhibiting businesses, it is crucial to create a visual impact and compel attendees to take a closer look at your product or service. The importance of choosing the right trade show display(s) cannot be emphasized enough. The quality of display graphics reflects your product and consequently your company. Even with a modest budget, you will find high-quality displays that present your product/service effectively. It is best if you conduct a thorough research on the various trade show displays available and then only decide on the right displays for your trade show event.
The trade show booth and displays used to advertise the product should be meaningful and eye-catching. Fabric displays are suitable options when you are exhibiting at a large trade show and have a lot of floor space to create the necessary impact. Customized Entasi stretch fabric displays and elaborate large-format graphic displays are sure-fire ways of attracting the attention of show attendees. For limited floor space or corner booths, you can go for tabletop or pop-up displays. These lightweight displays can be assembled in a few seconds.
If you have limited marketing funds, then you needn’t despair. You can still mount graphics, advertising message or product details on banner stands, which are extremely cost-effective. Hanging signs or displays are hard to miss as they are suspended from the ceiling of the trade show venue for all the visitors to see. Go online and read up about different show displays. Also, go through online catalogues of manufacturers specializing in trade show displays to make informed decisions.
Understanding Entasi Fabric Displays
Wednesday, November 24th, 2010
Entasi fabric displays have become popular at trade shows and marketing events. This stretch fabric display is eye-catching, versatile and functional, making it the current hot favorite among businesses exhibiting at trade shows. Entasi fabric exhibits offer a unique look, ensuring that your booth stands out from the sea of other exhibiting companies on the trade show floor.
Available in a number of shapes and sizes, this display is highly customizable. You have the flexibility to order your Entasi display in a distinctive, inimitable design and specification. You can add accessories like podiums, tables, monitor brackets, shelves and a host of other options. Hanging monitor attachments make the display system space-efficient and give it a high-tech look.
The aluminum frame and fabric graphics combine to form a lightweight, easily transportable display. The entire display unit fits into a single case and can be shipped conveniently. The rolling case offered with these displays allows for handy storage. The simple design also allows the display to be assembled with ease. A single person can set-up an elaborate Entasi display in less than twenty minutes. As far as quality and reliability is concerned, Entasi fabric exhibits boast excellent construction. The aluminum tubing has a solid build while the fabric graphics can be easily washed and are flame retardant. Stretched fabrics resist wrinkles and are 100% recyclable. In other words, such displays are practical and eco-friendly purchases.
Entasi fabric displays are relatively cheap to buy. Invest in one to draw large crowds at your next trade show.
Why Pop Ups are Popular
Monday, November 22nd, 2010
Pop-up displays are one of the most popular trade show display options chosen by businesses of all sizes. These displays are highly effective and help businesses attract attention of potential customers at important marketing events.
A typical pop up consists of a framework on which a fabric or vinyl display can be rolled up to display the graphics or text. A support is built into the framework to hold up the display. It is very easy to set up a pop up display and a single person can easily do it in minutes.
As these displays are lightweight and easy to move around or even lift up, the trade show interior can be rearranged everyday of the show to give a new look and feel to the area. You can experiment with different arrangements to see what works best. These characteristics also make these displays easy to transport to the trade show venue. Once the event is over, they can simply be rolled down into a compact package and stored away easily.
Usually vinyl or fabric is used to create the visual part of the pop up display. Both these materials are resilient, easy to maintain and retain color for years. These advantages make these pop-up displays ideal for use over and over again in different trade shows. By combining them with various other displays like banners, table tops, and multimedia equipment you can create a unique look at every trade show or other events you participate in.
The Advantages of Using Fabric Displays
Thursday, November 18th, 2010
Fabric displays are a great addition to any trade show booth. The many advantages offered by these display options make them very popular among businesses both big and small. They are available in a variety of models like pop-ups, banner stands and modular displays to suit a variety of different needs.
The primary advantage of fabric displays is that these are highly portable. The fabric can simply be removed from the display framework, folded up and stored in a handy package until the next use. For ease of storage and portability, fabric display is most certainly the best display option.
Artwork is usually created on a fabric display by dye sublimation. This is essentially dyeing the fibers of the cloth with the desired colors. As a result of this process the colors appear deeper and richer on the fabric base. This makes for stunning visual impact at business events. With proper care, the colors remain vibrant and fresh for years to come, letting you use the same display over and over again.
Easy maintenance is yet another important advantage of a fabric display. Once you have removed it from the framework, wash the fabric display to remove any dirt or stains. You can even machine wash fabric displays. Once washed, the display looks as good as new for your next big event.
All these great advantages make fabric displays a good choice for businesses. As these displays can be reused many times, the business can save significantly on trade show costs.
The Different Types and Materials of Pop-Up Displays
Monday, November 15th, 2010
Pop-up displays are possibly the most commonly used displays at trade shows. Not only do they advertise your product effectively, but they are also practical and cost-effective purchases. Setting up a pop-up display involves a simple ‘pop-up’ action and takes just a few seconds. There are different types of pop-up exhibits available, giving you the flexibility to choose an appropriate display based on your budget, advertising needs and floor space.
Standard pop-up exhibits are portable and extremely lightweight. They consist of an aluminum frame, Velcro fabric panels and steel/PVC/aluminum crossbars. Such a display system generally comes with a wheeled case that can be converted into a podium. Photo mural pop-up exhibits consist of photo mural graphics in place of Velcro panels. The graphics in this case are striking and have a higher visual impact. The printing techniques used for the graphics include LaserJet printing and Durst Lambda. Commercial pop-up exhibits are a little heavier but more durable than the standard variety. Available as curved and straight designs, they consist of steel channel bars and Velcro panels.
Fabric mural pop-up exhibits consist of graphics printed on replaceable fabric attached to the frame. These displays are very light and simple to assemble. A 3-D pop-up display is available in a variety of shapes, including triangular, square and trapezoidal. They offer a unique look and stand out from the crowd. Because of their high visual impact, such displays tend to be slightly costlier purchases compared to standard pop-up displays.
Things to Keep in Mind When Buying Fabric Trade Show Displays
Thursday, November 11th, 2010
Many companies advertise their products at trade shows to reach out to potential customers and distributors. The biggest challenge that companies face on the trade show floor is to get the attention of visitors to their booth. A sure-fire way of attracting visitors is to use eye-catching trade show displays that effectively advertise your product. Elaborate fabric displays can be used to attract the attention of show attendees and compel them to approach your booth. There are a few things that you should keep in mind when purchasing a fabric display.
Make sure that the graphics you choose effectively communicate what your product/service has to offer. Advanced graphic printing techniques can create one-of-a kind displays with excellent color and image reproduction. They are available in a number of sizes and shapes, hence a careful look at different varieties is essential to invest in the right display. Invest in displays that offer smaller ownership costs. They should be lightweight, easy to assemble and convenient to store, saving you labor, drayage and storage costs. Durability is another factor that should be considered, especially if you are spending quite a large chunk of cash on the purchase.
Product warranty and after-sale support are other factors that should be kept in mind when buying fabric displays. Ensure that the display is backed by a competitive manufacturer warranty, with free repairs and replacements being provided by the manufacturer. To resolve all display-related issues, the manufacturer should also provide reliable after-sale support.
Know Your Options to Choose the Best Fabric Display
Monday, November 8th, 2010
When it comes to choosing fabric displays for a trade show, there are many options to choose from. All of these options bring the advantage of vibrant color, easy portability and easy maintenance.
Tension fabric displays are displays that have the fabric stretched tightly over an aluminum frame. The aluminum framework can take any number of creative shapes and forms and the fabric can be stretched into the same shape or form to give a unique and special look to your trade show booth. This format lets you create curved niches and enclosures in your booth to give the impression of space inside.
Portable displays in fabric also come in other forms. You can opt for simple folding panel displays too. These just need to be stacked in the right order at the trade show to create a wall like panel. For storage, the fabric can be removed or you can even simply store the individual panels with the fabric in place. The frame protects the fabric from damage. The entire panel can be shipped to various locations intact in this manner. As each panel can be removed and folded up, the entire display makes a package no bigger than a suitcase.
For smaller events or smaller booth areas, you can use the table top fabric displays. These are very versatile and can be used a banners, stand alone displays, brochure rack designs etc. These displays can simply be folded up and packed into a briefcase or backpack once your presentation is done. Cost effective yet visually very captivating, these displays can be used by small businesses with great impact.
Promote Your Business with Pop-Up Displays
Wednesday, November 3rd, 2010
We live in a globalized world where businesses face fierce competition. In this scenario, finding cost-effective methods of advertising will be in your firm’s best interest. Consider pop-up displays as a means to improve your product visibility, and ultimately sales. These marketing aids have been used for a number of years and there have recently been several technical advances in their design, making them even more user friendly and effective. These displays come in a variety of shapes and sizes to suit your needs.
The most important benefit of using pop-ups is lower cost. These displays are pocket friendly, so you can buy several of them to place at strategic locations for business promotion. Pop-up displays also offer ease of assembly and installation, saving both time and effort.
Types of pop-up exhibits
Pop-up exhibits come in two basic types:
- Magnetized- This is the most commonly used pop-up exhibit and is designed for use indoors. These have magnetized surfaces as well as arms that can be connected together to present a striking visual display.
- Steel Cross Stand – These stands are commonly used outdoors. This type of display is designed with a solid steel base so that they are sturdier and more stable
The type of pop-up displays you choose would depend on where you intend to use the exhibits and what exactly you are aiming to achieve with the exhibits. You may want to consider purchasing a mix of the two types, depending on your business needs.
Fabric Displays to Enhance Visual Appeal
Monday, November 1st, 2010
Most often businesses choose to buy ready made fabric displays to showcase their products at trade shows and similar events. These displays come with a standard structure that is created by the manufacturer, covered with fabric. You can provide the artwork or design that you want printed on the fabric display portion. Using fabric displays, you can display the logo, company or product information prominently to attract attention of visitors.
You can choose from fabric table top displays, banner stands or pop up displays depending on how much space you have at the trade show or event. Table tops are ideal for smaller presentations such as those at colleges. These are easy to set up and just one person can get the entire table top display ready in minutes.
Banner stands are good display options to place at the entryway of your booth. Typically, these are space efficient stands that can also be used to conceal unsightly wiring used for equipment inside the trade show booth. Retractable banner stands are ideal when you need to transport them across venues often.
Wall mounted and ceiling fabric displays are also very useful especially when you have limited space in your trade show booth. They help conserve much of the internal space. These can be designed to cover the entire wall or just a portion of it to give an effective backdrop to the rest of your visuals and displays. A combination of these fabric display options can create a stunning visual presentation, no matter how limited your booth space may be.
