The ADfab Tradeshow Buzz
Archive for December, 2010
How to Save Money on Display Units
Thursday, December 30th, 2010
Trade show booths bring in a large number of potential customers, but at a cost. The most expensive component of your trade show booth is your display unit which could be a pop-up display, fabric display, modular display etc depending on your preference, budget and the product you want to promote. Pop-up displays, which are the most common display units used in trade shows, can be economical if you plan and choose carefully.
One way to spend less on the display unit is by purchasing it in the off-peak season i.e. well in advance of the trade show. Another option is buying a used trade show display from websites like Craigslist.com or eBay.com. Making an online purchase of the appropriate pop-up display unit and getting it printed separately can bring down your trade show costs, though the process will require both time and effort.
The most expensive display units are the customized display units bought from a vendor. Instead of purchasing custom pop-up displays, buy a regular display unit and mould it creatively to suit your product design. That way, you make the best use of your creativity and save a lot of money too. A customized display also helps your booth stand out in the trade show.
Pop-up display scaffoldings that are purchased online cost a lot lesser. But make sure you choose a reliable vendor. You should also take shipping costs into account when deciding between buying online or from a local vendor.
Tips on Buying Pop-Up Displays
Tuesday, December 28th, 2010
A wide variety of pop-up displays is available in the market to suit the needs of all types of businesses. A pop-up display that is carefully chosen, after considering factors like the size and location of your exhibition space and the message you want to display, can make your trade show booth appealing to the visitors.
Pop-up display units are available in various sizes and can be used in different configurations depending on how you want to design your booth. One of the best places to set up your pop-up display to make a strong impact on your customers is in the corners. Apart from using these as the main display, you can also line up smaller pop-up display units as accessories and fill in the entire exhibition space creatively.
Before purchasing a pop-up display for your booth, compare prices from different vendors. But remember that a cheaper pop-up is not always the best option. An expensive pop-up display that gives longer warranty would be ideal if you want to use it for a long period of time. If you need it occasionally, you should consider the option of renting it.
Pop-up displays are compact, easily portable and require not more than one person for set-up and dismantling. The graphics can be easily changed or modified according to your needs, without replacing the entire unit. A pop-up display unit is one of the most preferred displays for trade shows as it is also economical and durable.
Saving Money on Your Trade Show Displays
Thursday, December 23rd, 2010
An attractive and effective trade show booth can bring in plenty of customers. The best way to ensure that your trade show booth is able to achieve this is to select the right kind of trade show display. Pop-up displays are one of the most widely used by exhibitors and they can be a cost-effective way to finding success in a trade show.
There are several ways of saving money on pop-up displays. Firstly, you should order your displays as early as possible. Since most of the trade shows take place between December and June, the prices of displays will be at their highest just before and during this period. While pop-ups are more economical when ordered during the off season, customizing the displays will increase their price.
Another option is to purchase your displays online from companies that put them up for sale after use. The display may not be new, but you can change the display graphics to make it relevant to your company’s service or product. When you select a printer to print the graphics on your pop-up display, make sure you choose a company with the necessary expertise, since your display’s appeal lies in what is printed on it.
Last but not the least, if you want to lower your trade show costs, you can rent pop-up displays instead of buying them. Once the event is over, you can simply return the display. This way, not only will you save on display cost, you will also not have to pay for shipping the display to the trade show location.
Tension Fabric Displays – An Affordable and Highly Effective Display Option
Monday, December 20th, 2010
Trade show display manufacturers typically offer a wide variety of displays, from pop-up, custom, folding to banner and fabric displays. Businesses exhibiting at a trade show require high-quality, appealing displays to be able to catch the attention of visitors and market their products effectively. With numerous trade show display options offered by manufacturers, businesses can choose exhibits that are just right for their product presentation and corporate image. One of the most popular displays that businesses are increasingly using at trade shows is a tension fabric display.
A tension fabric display consists of wrinkle-resistant fabric stretched over a strong metal frame. Such displays have some unique features that make them the preferred choice of quite a few trade show exhibitors. They are flexible displays that can be created in many unique shapes, structures and configurations. With attractive graphics, fabric tension displays really stand out on the trade show floor and bring your booth into focus. You can choose from fabric tension banner stands, entasi fabric tension displays, waveline displays and many more. All these displays are extremely pleasing to the eye and present the advertising message effectively. Other than use in trade shows, businesses also use these displays for media events.
Tension fabric displays can be set-up easily and quickly. Offering excellent portability, these lightweight displays are ideal if you don’t have many staff members helping you assemble the display and set up the booth. They are also relatively cheap and extremely durable.
Choosing Pop-up Displays for Your Next Trade Show
Thursday, December 16th, 2010
Whether you plan to purchase your trade show displays online or from a local vendor, you will have to consider a few factors before you make the purchase. Firstly, the price of the pop up display for your trade show must be reasonable and the best way to determine this is to compare rates, both online and with local vendors. Pop-up displays are a very effective means of advertising during trade shows and are extremely popular with exhibitors.
Make sure that you hire the services of a reliable trade show display company. Enquire with your vendor about the warranty that comes with pop-up displays. Also ask for advice on which display will best suit your booth. Some pop up displays come with a storage case and if you plan to use the display repeatedly at different locations, a case will be very helpful. Since pop-up displays are made from light weight materials, you can easily ship them if you have a case.
The credibility of your pop up display vendor is crucial when your make a display purchase. Make enquiries about their clients, the kind of service that you can expect, the quality of their products etc. It is also important to clearly communicate your requirements for the trade show.
When you purchase a pop up display for your trade show booth, make sure that it is visible to your customers from a distance. Place relevant information in an attractive and engaging manner.
Give Your Trade Show Booth a Grand Look with Entasi Fabric Displays
Thursday, December 9th, 2010
Entasi fabric displays are one of the most innovative display systems used in trade shows today. This kind of display allows the fabric to be curved vertically to give a unique and attractive look to the viewers. Even though they are one of a kind and bring a grand look to your trade show booth, Entasi displays are easily affordable.
Using a technique called dye sublimation, you can print both graphics and images on a particular type of cloth that gives a stunning look to the display. The images and text printed on the entasi display stays as bright as new without fading because the fabric used in this type of display is washable, by machine or dry-cleaning, and is durable.
The display structure is made up of lightweight aluminum tubes that are strong and easily portable. You can put all the components of the entasi display unit in a single bag or a case for easy shipping by a single person. Setting up the entasi display units is very easy and takes just 15 minutes for a single person to finish the entire job.
The entasi display range gives you the best options available in the market for customized fabric displays. You can take any image or photo that can be recreated on the fabric, fixed to a 10×10 frame, which can be displayed as a center piece in your trade show booth. The vertical curve feature of the entasi display unit also enables you to use this kind of display for three dimensional effects.
Creative Ideas to Make Your Trade Show Booth Stand Out from the Rest
Monday, December 6th, 2010
If you have been participating in trade shows for a while, chances are that you are looking for new ideas to give a fresh look to your booth. With some creative and innovative ideas, you should be able to put up a unique trade show booth. Whether you use trade show displays in innovative ways or use other unique strategies to engage customers, you will certainly enjoy the change, and so will your customers.
The easiest way to set your booth apart in a trade show is by using your booth space in new ways. This can be achieved by placing trade show displays in unconventional places in the booth, using contrasting colors, and experimenting with designs. Be careful not to use too many colors or complicated designs since customers can get distracted from the main purpose of your booth. While you make your booth innovative, you should also ensure that it welcoming and accessible.
There are several companies that offer gadgets to be used during trade shows. You should try their products and purchase those which can be upgraded. Having the latest gadgets at your stall will show that you are capable of incorporating the latest technology in your business, and this can impress your clients.
When trade show visitors register with you, give them small freebies in attractive baskets. You can personalize the visitors’ experience at your trade show stall using these gifts. Yet another way to get creative with your booth is to use interesting and eye catching materials for your trade show displays.
Use Fabric Displays to Enhance Your Trade Show Booth Impact
Thursday, December 2nd, 2010
Your trade show booth can be made appealing in a number of ways, and using an attractive trade show display is one of them. With the help of an interesting trade show display, you will be passing on essential information about your product or service, and doing so attractively. There are a few aspects that you will have to consider before you select the right trade show fabric displays for your trade show stall:
Picking the right fabric for printing
Choose a fabric display that is durable and can be used several times. Displays that are washable are generally light and wrinkle free. Hire the service of a display printer who is proficient at printing on light weight fabrics and ensure that the ink used by the printer will not crack when it is folded.
Variety of display options
A table top display uses a collapsible metal frame, which can easily be transported. These displays can be easily set up since they have fasteners, magnets and Velcro attachment options. Table covers are another means of displaying your brand or service information in an innovative manner. When show organizers provide a table, you can use it to lay out fabric that has your service or product information. In addition to this, you can also select from pop up displays, modular displays, custom displays and panel and frame systems.
Keeping a check on display expenses
Select a trade show display that is both economical and durable, especially if you intend to use the display several times. A table top display is the most economical option, since it is an effective advertising medium. There are several trade show fabric display rental companies from whom you can rent your fabric displays.
