The ADfab Tradeshow Buzz
Archive for February, 2011
Use Multi Dimensional Fabric Structures for Stunning Impact
Monday, February 28th, 2011
Fabric displays are one of the most commonly used display options when it comes to trade shows or exhibitions. Visit any business event and you are sure to see fabric displays in myriad shapes, sizes and designs. These displays are very versatile and also easy to maneuver. This offers great scope for creating some really spectacular displays using these display tools.
Today you can find fabric display structures that are multidimensional, that give a unique look and feel to your kiosk or booth. Using a multidimensional structure at a height lets you capture the attention of the audience even from a good distance. Innovative ideas such as creating a display shaped like your product or your logo will work wonders in imprinting your product or brand in the minds of the trade show visitors.
A fabric display structure can even encompass your entire booth to give the feeling of a distinct and separate space for your business in a crowded trade show or exhibition. If a complete structure is beyond your budget, then simply use individual fabric display stands to enclose a portion of your booth. These stands can display product information or attractive graphics while serving the purpose of creating a ‘private’ space within your stall.
The best part of using fabric displays or structures is that your investment in these is money well spent. You can use and reuse these displays for many events, thus avoiding recurring costs every time you have to participate in a trade show. Simply uninstall the display and fold it away in a compact storage space until it is needed once more.
Fabric Wall Backdrop Displays
Thursday, February 24th, 2011
An attractive backdrop for your trade-show booth can make the whole set up livelier and appealing to the visitors. There are a number of display units that can be used as backdrops in your booth – pop-up displays, fabric displays, banners and even some low cost custom displays. No mater what type of display you are using, a vibrant fabric wall display backdrop, with excellent graphics and design, will get your booth the maximum attention from visitors.
Specially designed to add grandeur to your trade show or any business event, the fabric wall displays with their rich and vibrant graphics, make a strong and impressive statement when used as a backdrop. The graphics on the fabric created with dye sublimation process are durable and remain as good as new even after reuse and multiple washes.
In addition to the printed graphics on the fabric, you can attach accessories to front or back of the display frame. You can also add backlights for special effects or to highlight the product or the message on the fabric wall. These display units usually come with a foldable aluminum stand to which the fabric is attached for a neat and wrinkle free display. The fabric walls are easy to assemble and these light weight displays can fit into a small case or a duffel bag, even when folded along with the stand.
Available in various sizes and dimensions, fabric displays take not more than 10 seconds of your time to set up in any kind of trade show, business fair or promotional event, making them the best instant displays available in the market.
Use Large Pop Ups to Add a Stunning Stall Background
Tuesday, February 22nd, 2011
Large sized pop-up displays can make a spectacular background for your products or multimedia displays. The main advantage of using a pop up as a background is that you can completely reinvent your stall by simply changing the graphics on this display.
A large sized pop up is as easy to assemble and as compact in storage as a smaller one because most of the parts can be disassembled quickly into small pieces. The fabric can be rolled up or folded away. This makes it easy for you to store two or three different fabrics with varying text and graphic content in your trade show booth, however small its dimensions may be. The display of a pop up can be changed quickly by a single person so that it takes just minutes to give your entire booth a completely different theme on each day of a business event.
Pop up displays can also be paired with modular displays or interactive displays to offer an enclosed space within your booth. This gives the viewer or customer a private area to explore your product or learn more about your business without interruptions. Even pairing two large interlinked pop-up displays can give you a ‘wall’ that effectively separates visitors to your stall from the crowd outside.
These innovative uses are possible with pop-up displays mainly because they are lightweight and easy to move around. So if you are looking for a display option that gives you the flexibility to constantly change the look and feel of your stall, opt for a pop up display.
Why You Should Rent a Trade Show Display
Wednesday, February 16th, 2011
Investing huge amounts of money on a trade show display, which you may not use often, can weigh heavily on the company’s capital. When you cannot invest heavily on this important component of a trade show, you can consider renting it from one of the many trade show display rental services in the market, which provide a wide variety of trade show displays at reasonable costs.
For small businesses and upcoming industries, trade show display rentals provide a wide range of display units and accessories for promoting their products at trade shows and exhibitions. One of the many advantages of using trade show display rentals is the flexibility you get in choosing and customizing the trade show displays for every event, which is not possible when you use your own trade show displays.
Another advantage of renting a trade show display is avoiding the cost involved in purchasing, maintaining and transporting it to and from the various trade shows in the country. When you choose a trade show display rental, all you need to bear is the rental charges, which usually includes the shipping and the maintenance charges too.
Renting trade show displays can be feasible, especially if you need it just once or twice in a year or if you are new to the idea of trade shows. But before you choose to rent a trade show display, consider factors like – the overall need and usability of the display unit, number of trade shows, events or exhibitions where you need the display unit, and finally the cost of renting and cost of purchasing the display unit, to see what fits in your budget.
How to Choose the Right Pop-Up Display
Monday, February 14th, 2011
There are many variations available in the market with pop-up displays. The wide array of options makes it confusing for a first time trade show participant to choose the right one for his event. Here are a few pop-ups that you can choose from:
Basic No Frills Displays
The cheapest options among pop-ups are the basic fabric displays. These are comprised of a fabric screen with visuals or text that can be stretched over an aluminum frame. Fabric displays can be washed quickly and easily for a fresh and brand new look in time for the next event. You can also opt for vinyl pop-ups instead of fabric ones if you prefer a glossy look.
Pop Up Towers
If you want a display that will set your stall apart from the rest then tower displays are a good choice. These displays come in unique serpentine or wavy shapes as well as regular cylindrical ones. You can choose one that matches your stall dimensions as well as your stall’s theme. For example, a construction company can choose a tower display with the right graphics to make it look like a real building.
Adaptable Interlocking Displays
If you intend to use your pop-ups at several trade shows, it is difficult to predict the dimensions of the various booths in advance. With adaptable pop-up displays, you can transform the same display to fit within any booth size. The ideal for this kind of use are the ones that can be interlocked to form one single display or disassembled to create separate stand alone pieces.
Pop-ups displays are not just compact and easy to assemble, they are also quite affordable even for small businesses. Get a pop up display today and make sure you garner the maximum attention at your next trade show.
Different Options with Fabric Displays
Thursday, February 10th, 2011
When it comes to creating eye catching effects for your trade show booth, fabric displays are the best option you can choose. These low cost displays are very versatile and lend themselves easily to any size, shape and formation of exhibition kiosk or booth.
To enclose the space within your booth and create a private area you can choose fabric banner stands that can be interconnected to form a continuous ‘wall’. When you have a smaller booth or simply want a new look, you can detach the separate panels and use them as standalones. Creating a display wall can also give your trade show booth a spectacular ‘background’ that advertises your business or product.
For visuals that you need to change quickly, for example, when describing products to a customer during a sales talk, you can opt for Velcro type fabric displays. These come with Velcro strips at the back that fasten on to a background frame. When you need to change the products displayed or need to put up a new display, simply pull away the fabric and replace it with another.
Tension fabric displays are also available in many innovative shapes and sizes. These tension fabrics are stretched tightly over a frame that is shaped to match your needs. The taut fabric offers a clear view of the graphics or text and gives the impression of a solid wall display. These displays are also more resilient to wear and tear than normal ones. If you need an eye catching and cost effective display to you’re your trade show or exhibition stall a special look, then choose from the many innovative tension fabric displays available in the market.
Types of Pop-Up Displays
Monday, February 7th, 2011
Pop-up displays are perhaps the most common form of trade show displays, preferred and used by many businesses, because of their flexibility, light weight, and versatility. You can use them as main displays or as accessories to a main display at an exhibition, indoor or outdoor marketing event, promotional event and a product launch, as they are available in a variety of sizes, shapes and designs – including 2D and 3D prints. While you can get a custom made pop-up display for your trade show, the most commonly used types are straight pop up displays and curved pop up displays.
The straight popup displays are usually chosen for back wall display, when you want to have sufficient space to accommodate your audience for a product demonstration or an activity at the trade show. This type of display unit is also used as a backdrop for a main display, to add some grandeur and appeal to the trade show booth. The drawback of these units is that they are not stable and may need additional support to stand.
The curved popup displays are more stable and have a better visual appeal to the audience because of their shape and look they give out. Although they are widely preferred because of their shape, which gives an enclosed look and feel to the customers, they consume a lot of space and are difficult to accommodate in smaller trade shows ad exhibitions.
If you don’t want either of these pop-up displays, you can get a custom popup display to suit your requirements. Although a customized and unique display may attract a number of visitors, it may take up a considerable part of your trade show budget.
Use Fabric Displays to Garner Attention
Friday, February 4th, 2011
Fabric displays are a great way for a business to catch the attention of visitors at a trade show or exhibition. Many businesses are now opting for these eye catching display options to present their business at many such events. The greatest advantages of fabric displays are their portability and affordable cost.
When you use a fabric display for your business, you not only get a vibrant and attractive display piece but also one that can be reused many times over. The fabric can simply be washed and folded away after the event is over. When the next event comes, all you have to do is fix it back up on its frame. Displays with aluminum frames are ideal for this kind of use. The aluminum is durable and lightweight so the entire display is quite easy to carry from your office to the venue. Setting up a fabric display takes just a few minutes and a single person can easily do it on his own. Takedown is just as simple.
Fabric displays are the most cost effective display options you can get. You can opt for two or three fabric display fronts that can go over the same framework. Simply change the fabric portion to get a brand new display for different days of the same event or different events. In this way, you can make sure that you always have something new to offer in your exhibition stall even for repeat visitors. This adds to the variety of your presentation.
Hanging Signs for Your Trade Show Event
Wednesday, February 2nd, 2011
To attract as many potential leads as possible, your trade show display must have a unique design instead of a mundane and dull design that is used by one and all. Among the many accessories that enhance your trade show booth design, hanging fabric displays or hanging banners of different shapes can increase your booth’s appeal and make it stand apart from the rest.
Suspending vibrant banners above your stall, with your brand name, brand logo, product name, eye-catching graphics and one-liners about your product, can make your stall visible and easily recognizable even from a distance. Sticking to your corporate colors and your brand logo in the suspended banners is advisable, so that a visitor can easily identify your stall from anywhere in the exhibition.
You can choose from a variety of hanging signs – of different shapes and different sizes, depending on your requirement , the budget and the trade show location. Although the most common form of hanging sign is the circular hanging sign, you can also find triangle, square and rectangle shaped signs or get a custom-made sign of any other shape you may desire. Fabric banners, vinyl banners and plastic banners of various shapes that can be suspended above your stall, which are capable of grabbing people’s attentions, are also considered as hanging signs.
The typical structure of these fabric displays consists of a light aluminum tube attached to a smooth fabric covering, which brings out a neat and professional look to your stall. Depending on signage and your requirement, you can choose either a frame, which can be permanently attached, or a changeable one.
