The ADfab Tradeshow Buzz
Archive for April, 2011
Hinged Frame Pop-up Displays Make Setup Easy
Thursday, April 28th, 2011
Typically, pop-ups displays come with a frame that can be dismantled into aluminum tubes of varying sizes. This makes the display highly portable and compact because these separate tubes can be stored away in a small carry case, that can also accommodate the rolled up fabric display portion easily. While this makes it easy to transport this display, keeping track of all the dismantled parts and tubes is quite an arduous task that is unavoidable. This becomes especially tedious when you have a large pop-up with many parts to assemble or use several smaller pop ups for your trade show stall.
If you are looking for pop-up displays that are compact yet have a limited number of detachable parts to keep track of, then a hinged frame exhibit will suit you perfectly. Hinged frame pop-up displays eliminate the problem of keeping track of component parts.
These displays come with a highly collapsible frame that can be folded up into a very compact package. There is no need to pull apart the entire framework into individual pieces when you are taking down the exhibit. The pieces are still attached because of the hinged design when the framework is in collapsed form.
When you need to set up the display, all you have to do is pull out the frame into its final shape and fasten it using the mechanism provided. Many hinged frames come with magnetic cross bars that help add to the strength of the framework and act as a support to your display.
Hanging Fabric Displays for a Special Look
Tuesday, April 26th, 2011
Several businesses use fabric displays to present their business content at exhibitions, trade shows, even at their showrooms, but using these commonly found displays in innovative ways can make your business stand out. Hanging fabric displays are a good way to give your trade show stall or your showroom display a distinct look and feel.
A hanging fabric display may be used in conjunction with the right kind of lighting fixtures to showcase a specific product range or highlight a new offer. Some businesses even use these displays as way to spotlight a particular area of the display space. Others use large sized pop-up displays to create an enclosed partition of sorts within the exhibition stall so that the customer’s focus can be drawn and retained to the main theme that is housed within this enclosure.
Fabric displays are ideal when you need to showcase vibrant graphics. This makes it easy for you to use these hanging displays in unique ways to set your business apart from the crowd. Have your business logo, motto or a catchy one liner about the business or product printed in eye catching colors on the hanging display and use them at the right locations inside your stall to give a sophisticated and futuristic feel to the entire booth. Since these displays take up minimum space, you can use your stall space optimally too.
Different Types of Pop-Up Displays
Monday, April 18th, 2011
Pop-up displays are possibly the most common trade show exhibit forms, used extensively for their versatility and affordability. Available in several shapes and sizes, a pop-up display can draw attention at trade shows as well as indoor and outdoor promotional events. That it is quite easy to set up and transport adds to its overall appeal, and makes it the favorite option of trade show exhibitors.
With regard to shape, pop-up displays can be widely classified into straight and curved displays. Straight pop-up exhibits are ideal for smaller exhibition spaces and typically placed near back walls to make optimal use of available floor space for visitor interactions or literature stands. They can, however, be a little less stable in comparison to their curved counterparts owing to their shape. The arc of curved pop-up displays offers a private and enclosed environment as well as enhanced aesthetics as against straight pop-ups. But they are more suited to bigger exhibition spaces.
Custom pop-ups employ both straight and curved panels to create the desired shapes that are eye-catching and accommodate the available space as well. Tower pop-ups, with their spherical curvature, allow you to make best use of the available floor space while offering a view from all directions of the trade show venue. They can be accessorized with lighting to emphasize the logotype or advertising message.
Depending on the scale of the event, you can go for a standard or customized pop-up exhibit. With so many pop-up display options to choose from, you can purchase one that meets your marketing needs and budget very easily.
Why Invest in a Fabric Display
Friday, April 15th, 2011
Fabric displays are immediate attention grabbers at trade shows. High quality graphics are imprinted on fabric such as cotton and silk to create exhibits that stand out and draw visitors to your booth. Besides the aesthetic appeal they offer, fabric exhibits also make practical choices. Here’s a closer look at why you should consider investing in a fabric display.
Reusable : Quality fabric displays are highly durable and can be reused many times over. The fabric graphics are easy to clean and maintain, requiring a simple machine wash, dry cleaning and ironing. They even resist winkles and stains to a large extent. As they retain their fresh look, you can very easily use them for different events.
Lightweight : Fabric displays are lightweight, allowing easy assembly, portability and storage. They can save you quite a bit in drayage and transportation charges.
Highly customizable : Fabric displays can be customized in any way you want – the fabric can be layered or stretched for a 3-D effect, and the options in exhibit size and shape are almost limitless. The large variety of available fabrics also offers the flexibility to create unique displays with excellent detailing, color reproduction and clarity.
It is not a surprise then that fabric exhibits are popularly used at marketing events and trade fairs. Savvy exhibitors do not think twice before buying fabric exhibits despite the fact that they are slightly more expensive in comparison to other displays. Invest in a fabric display for your next trade show to create the right impression and give your marketing efforts a big boost.
Trade Show Custom Display Ideas to Attract More Visitors
Wednesday, April 6th, 2011
Trade shows and exhibitions provide an excellent opportunity for businesses to meet prospective customers and business partners. To stand out among the rest and attract more visitors, you should opt for customized displays from trade show booth rentals and give them a professional and appealing appearance. Here are a few tips you can use to make your trade show booth fun and promising.
To begin with, decorate you booth with attractive displays, backdrops and banners. Make use of your brand logo and colors to give it a distinct look. Use big images of your products to catch the visitors’ attention. Ensure that your company or product name is displayed in bigger print and is noticeable even from a distance. Organize your product literature neatly and place it in a rack that is easily accessible.
Friendly staff and a welcoming atmosphere are also important if you want more visitors to your booth. Make sure that you have adequate members to handle the incoming traffic and organize your booth such that prospective customers can sit comfortably and talk to your personnel. For the right ambience, ensure proper lighting of the booth and highlight your products and special offers to make them noticeable.
Besides the above, you can also conduct fun activities and give away prizes to attract visitors to your booth. Hire game kiosks from trade show booth rentals to add to the fun and give away free gifts such as candy boxes, stationery, and discount coupons with your company’s logo on it to draw crowds and popularize your brand.
Tension Fabric Displays – An Effective Marketing Tool
Monday, April 4th, 2011
In a trade show, every company is trying to grab the attention of visitors and convert them into potential clients. It serves as a platform for marketing product and services. So, it goes without saying that companies need to use quality trade show displays to draw visitors to their stalls.
The trade show floor is abuzz with a wide range of booths, stands and an array of different displays. Companies spend a lot on their efforts to develop point of purchase exhibits and audio/visual displays to attract the attention of the crowd. Tension fabric displays rank very high on the list of exhibition solutions commonly used by companies. Combined with aluminum and plastic components, they form an extremely versatile tool for advertising at trade shows and other marketing events.
Unique physical attributes
Tension fabrics possess the visual and physical attributes required to make them the ideal material for creating displays. They can be easily stretched. Structures made out of lightweight aluminum or steel can be used as frames for mounting and stretching display fabrics over them. Thus creating three dimensional structures are possible. It eliminates the need to stick to boring two dimensional trade displays. This feature of the fabric makes it a good choice of material if you are looking to develop catchy displays which can vary in shape, size and design as and when you please.
Easy to print
Tension fabrics are easy to print on. They create a uniform booth display, incorporating the client’s visual requirements and the company logo. A tension fabric display allows for the total customization as far as the client’s visual needs are concerned. The exhibitor’s own images and sources can be used to compose the visuals for the background as well as the foreground. Alternatively, professional graphic designers and artists may be brought in to facilitate the visual works.
