The ADfab Tradeshow Buzz
Archive for June, 2011
What You Should Know about Pop-up Displays
Monday, June 27th, 2011
Among many businesses participating in trade show, an oft resorted-to method for advertising their company is through pop-up displays. They are handy, lightweight and portable, making them a great choice for trade shows. They are also affordable and can be used a number of times.
Pop-up displays are available in a number of sizes, staring at 8’ and going up to 25’. Depending on the size of your booth and where you want to set your display, you may choose the right size for you. A pop-up display anywhere between 8’ and 10’ will fit quite well in a booth measuring 10×10, leaving enough room for your staff and for displaying your products. A display above 15’ will make for a large sized display which, when placed above eye level, can grab the attention of any passer-by.
If you wish, you can go even smaller, by going for a table top display. Table top displays can be placed on your booth table or other similar place. Despite its size, they still have it in them to deliver an impact on the viewer, provided they are well designed.
Pop-up displays are not used only for trade shows. They are also opted for general promotion of companies and can be placed in front of your company doorstep or reception tables. If you are interested in creating a pop-up display for your company, there are a number of places where you can get a pop-up display designed. Make sure you find the right place for getting your pop-up display made.
The Benefits of Using Fabric Displays
Wednesday, June 22nd, 2011
Catching the attention of customers through trade show displays is important and for that many tactics can be used. One of them would be to use vibrant fabric displays with the required information about your company and product printed on them. There are many positives of using a fabric display in your trade show. Listed here are a few of them.
Cost-Effectiveness
The cost involved in designing and producing a fabric display is much lesser than any other type of display. Fabric panels cost you less and can be replaced easily. Many companies use a fabric called tension fabric, which has more durability than other types of fabrics. These have higher resistance to wear and tear, and can also be washed, by which you can always make your display look fresh and new.
Easily Customizable
One of the many benefits of using fabric displays is that they can be easily customized. They can be printed with any image, text or color you want, easier than on any other display. They can also be twisted and layered to give a 3D effect to your display. Creating a big background to catch the attention of customers is also easy with fabric displays.
Convenience
Convenience is another factor, which makes more companies use displays made of fabric more often. They are not heavy when compared to other types of displays and can be easily carried to the trade show and back without much hassle. Assembling and dismantling the display is also quite easy.
The Importance of Quality Graphics in Custom Displays
Monday, June 20th, 2011
Custom displays can help your company get noticed in any exhibition or trade show. As visuals have a high impact on people, your custom displays should have appealing and quality graphics. To get the best result, that is to attract more customers to your trade show, always provide all the required information on a quality display. Here are some of the things you need to check before printing the graphic on the custom display.
Evaluate the graphic design for the display and check if it is giving you all the information needed. If there are some mistakes, correct them before you print the design on displays. The graphic design should create an interest in the customer’s mind. This does not mean that the design should be complicated, but in simple words, the design should be able to convey the benefits of opting for your services or products. Apart from that, the display should also have contact information.
Ask the graphic designer to use vibrant colors for the display design. Make sure that the display is not dull and is able to catch the attention of the customers. Orange, red, yellow and green are some of the bright colors that could give more prominence to your display against other displays in the show.
Ensure that the text and images are clear and placed in apt positions on the display. Place the most important information you want to convey in the centre position, so that people can find it easily. Using a custom display can be advantageous to your company, if you use it smartly.
Video Monitor in Trade Show Displays
Monday, June 13th, 2011
One of the best and most effective ways to reach out to your customers and promote your products is to take part in a trade show or event. However, the success of your trade show depends on the display unit and the accessories you choose for it. While there are a number of accessories that can enhance the appeal of trade show displays, one that can significantly increase booth traffic is a video monitor.
Before you install a screen in your trade show booth, you should be clear about where and how it is going to be placed for the best results. These days almost every type of trade show display unit comes with a monitor mount that enables comfortable placement of the device. However, before choosing a particular display unit, you should also consider the floor space and the overall area of the booth to check the feasibility.
A video monitor can be easily used with a modular display unit that comes with a special mount for holding a monitor. All you need to do is set your display unit in the booth and attach the monitor to the mount. A video monitor can also be attached to a retractable banner stand with a monitor mount, or to the frame of a pop-up display unit. However, as pop up displays are light in weight, you can only use a small monitor with them.
Alternatively, you can choose to have stand-alone video monitor kiosks in your trade show displays. The benefits of such kiosks is that they can be placed anywhere as per your convenience and they do not occupy much space either.
Accessories that Enhance Trade Show Displays
Wednesday, June 8th, 2011
Trade show displays that are attractive as well as informative can create brand awareness and successfully draw prospective customers to your booth. Besides having appealing display design and friendly staff, having accessories that can enhance the overall appearance of your trade show booth can bring in better and faster results. While some of these accessories are a must have in all trade show booths, some are optional.
Among the various add-ons that you can consider for your trade show, literature stands or racks can be considered essential. A literature stand is used to hold pamphlets and brochures that contain important details like product and contact information of the business. These racks or stands are usually foldable and can be easily moved around as per convenience.
Another feature which can enhance the ambience of the trade show booth rental is the lighting. In addition to the regular lighting, exhibition spot lights can be used to highlight your products and graphics to enlighten customers about the product features and its benefits. Although these spot lights are not essential, adding an additional spotlight can give your display booth a special appearance.
In addition to the graphical display units, you can also use an LCD display that can portray the company’s product and USPs in a better way. Although an LCD display can draw the attention of more people at the event, you should consider it if there is going to be a significant change in the incoming booth traffic and only if your budget permits. In addition to all these, trade show displays that have comfortable seating arrangements can also entice the customers to visit them.
The Benefits of Customizing Trade Show Displays
Monday, June 6th, 2011
If you want your company’s stall to be noticeable in a trade show, conference or marketing event, the last thing you would want is a display that is similar to the hundreds of other displays used at the show. Which is why, you should rely on custom displays, which can replace the ‘ordinary’ with ‘unique’ and ‘stylish’, while taking care of all your trade show and retail display needs.
Besides making your trade show booth unique, a custom display can also promote your brand by representing your company’s products, themes and ideas in an effective manner. This is possible when you design your customized display booth using the colors, logos and pictures that represent your company and your products in the market.
There are many types of displays you can choose from to make your own custom display unit. You can customize the display unit depending on the location of the trade show, the floor space available, the type of products and the size of the products you are going to display.
If you plan to use the display in multiple shows and exhibitions, you could go for a display unit made of aluminum or any other light-weight material like plastic. If you want to use the display in a showroom, you could go for an elegant glass or wooden unit. In any case, the choice should be made considering the company’s best interests.
Custom displays can also be made out of the readily available table top displays, pop up displays, modular displays, roll up banners stands etc. As it can be difficult to find a unique and appealing display that is readily available, customizing an available display unit is a convenient and practical idea.
Pop-Up Displays: Quick and Convenient Solution for Trade Shows
Wednesday, June 1st, 2011
Among the many display options available today, pop up displays are preferred by many as they provide convenient solutions for trade shows and exhibitions. A pop up display is a simple display unit that can be retracted or expanded whenever required. Available in different sizes and shapes, pop-up displays can be the ideal choice if you are looking for portable trade show displays.
A pop-up display consists of a straight or curved frame and a graphic panel, which can either be a fabric, plastic or vinyl sheets with graphics and designs. The fabric or the panel is attached to the framework with a magnet that holds the display structure in place. The framework, which is usually made of lightweight aluminium, can be expanded for display and retracted for easier storage.
Pop up displays can be simple table-top displays or large 20′X20′ panels that can make a great display wall for your trade show booth. You can choose a suitable size and shape, depending on the location of your display booth and the floor space available, and use them as stand-alone displays or as part of a bigger trade show booth.
Pop-up displays are easy to set up and dismantle, – the entire process of setting can be managed by a single person in just 10 minutes. But before you choose a particular pop- up display, you should consider the availability of space, ease of portability and convenience of changing multiple graphic panels in case you may need to.
