The ADfab Tradeshow Buzz
Archive for September, 2011
How to Create Visually Appealing Fabric Displays
Monday, September 26th, 2011
Images create a much stronger impact on viewers than words. Fabric displays that incorporate vivid graphics in them are popular custom display options for trade shows and exhibitions. Fabric display exhibits are easy to maintain and store. They are also very handy. Here are some tips on how you can create eye catching fabric exhibits.
Your display board should present your company name and logo as prominently as possible. People who are up to even 20 feet away from your stall should be able to see it clearly. Your fabric display should have concise headings about the brand that is being marketed. It should convey the right message to likely customers. Take care that the font size of the header is legible enough for visitors to comprehend.
You can emphasize the benefits of using your products by customizing your fabric displays with graphical images. Suppose you are marketing a health drink, you can use some images which show the advantages of drinking it. Statistics and other data are best interpreted when they are in the form of flow charts or graphs.
External factors like light can also play a major role in deciding the effectiveness of fabric displays. Make sure your fabric display is placed so that there is sufficient light on it. Consult a reputed trade show designer and create fabric display stands that are unique and visually appealing.
Along with following these tips, you should also keep brochures, price lists and business cards in your stalls. They are important elements of your marketing campaign. Brochures provide the prospective clients detailed information about your product.
Benefits of Renting Custom Displays for Trade Shows
Thursday, September 22nd, 2011
Purchasing display exhibits for trade shows is not an economical option for small companies. They can rent display equipment from custom display rental companies as per their requirements. Custom display rental companies often have a wide range of options that you can consider from before renting custom displays that are most suitable.
Custom display rentals have a wide range of display exhibits that are multi purpose and easy to set up or dismantle. A custom display rental company will also provide graphic designers to help you design your custom displays.
A good custom display rental company will deliver the display equipment that you rent to the venue. The company may also aid you in setting up your trade booth so that it stands out from the other stalls. But you need to take care that the equipment you rent is not damaged during the renting period.
If your company participates in just one or two trade shows in a year, it is not a good idea to invest on custom display equipment. Renting a custom retractable banner stand can help you re-allot your budget for other purposes like preparation, storage and maintenance charges for each trade show. Even if your company is participating in more than two trade shows simultaneously, you can manage them by renting custom displays.
You can try out various display exhibits that are available at custom rental companies. If you find custom displays that perfectly match your requirements, you can even buy them from the custom rental company as they also sell the display equipment.
A Guide to Trade Show Displays
Thursday, September 15th, 2011
It is important to have a properly set up booth at a trade show if you want to make a positive impact on the visitors. There are many ways to enhance the aesthetic appeal of your booth. Renting or purchasing trade show displays to adorn your booth has become very popular among many companies. For a successful trade show event, make sure all your ideas and products are out there for your customers to see.
A large range of display pop up exhibits is available to choose from for your trade show booth. Table top displays, pop up displays and portable display units are very popular as they are aesthetically pleasing and at the same time easy to set up. These varieties usually have aluminum panel to help support a screen made of fabric or plastic. Backlit displays and banner stands can be used if extra lighting is required in a small indoor space. If none of these displays are what you are looking for, many companies specialize in making custom trade show display units to differentiate your booth. A trade show display is usually very easy to use and is a convenient solution for showing off your products to best effect.
As trade show displays are easy to assemble and carry from one place to another, they have become very popular choices for businesses big and small. With the countless options to pick from, you can decide on which kind of display unit suits your needs the best.
Pop Up Displays and Their Advantages
Monday, September 12th, 2011
Several small businesses are switching to pop-up displays for promoting their products at trade shows. Pop up display units have several advantages and can be used in different ways to attract a large traffic to your trade show booth. Though most pop up exhibits are used for promotional purposes at trade fairs and marketing events, they can be used creatively and kept in office lobbies to display anything of importance to employees or visiting clients. These displays are easy to assemble and move around, making them a favourite among travelling businessmen.
Most of the pop up exhibits are made out of fabric and plastic. The fabric is wrinkle-free and washable, thus allowing it to be used over and over again. As they are portable and easily flexible, these exhibits can be used at indoor as well as outdoor events. Small businesses like investing in a pop up display system as it is cost effective and easy to maintain. These fabric displays are environmental friendly as they can be recycled easily.
Pop-up displays come in various shapes and sizes with an assortment of background colours for you to choose from. As there are various sizes available in almost every display store you go to, you are sure to find the perfect one for your needs. If you can’t decide which type of display unit to purchase, you can opt for renting it out and trying the unit first. Depending on your budget, you can choose the right kind of pop up exhibit your trade show.
Advantages of Using Fabric Displays
Thursday, September 8th, 2011
Custom display options available in the market include pop up displays, banner stands, table top stands, fabric display equipment and truss systems. Fabric display equipment is cheap, multipurpose and easy to carry and use. Having some idea about fabric displays will help you use this marketing tool creatively for your trade shows.
The fabric in the fabric displays can be easily changed. These display stands are easy to set up. A single person can set up a fabric display exhibit. You can create colorful and vivid images on the fabric. Fabric custom displays are more economical than roll up banner stands as the fabric can be re-used. Fabric display equipment can help companies design attractive displays for all sorts of corporate events.
You can increase the size of your display by using connectors. This feature is also available in some other types of custom displays like pop up displays. You can also create layered fabrics using connectors. Connectors help you in designing artistic and large scale images for your fabric display.
Fabric display exhibits are easy to take care of and maintain. The fabric in these displays is wrinkle free and mostly resistant to wear and tear. It can either be machine washed or hand washed. But you need to take care while ironing the fabric. Always iron the fabric on the reverse side to avoid spoiling the images.
Fabric displays are affordable marketing tools for all types of businesses. Their qualities like portability and easy installation make them ideal trade show exhibits.
