Archive for October, 2011
Monday, October 31st, 2011
Trade show displays are a great way to advertise your products. Small businesses can set up winning trade show booths by following some strategies despite the stiff competition fro their larger counterparts. Here are some useful trade show tips that will help you succeed in these important business events.
It is good to be subtle when hosting a trade show stall. Talk to experienced business owners that put up stalls regularly at trade shows to get some ideas on advertising your company in a trade show. You can also get tips regarding the placement of stalls in business exhibitions.
Look for some unconventional ideas. Some companies follow a contrarian strategy and have their stall at unrelated business exhibitions where they face lesser competition. For example if you are a fitness company, you can display your products at a dental exhibition and pique the interest of the visitors. While putting up trade show booths at unrelated events, it is good to be aware of the nature of the visitors. Make sure they will find your campaign unconventional and not completely out of place.
Avoid setting up trade booths at new business events. It is better to be a participant rather than an attendee at a new trade event, as you don’t know how many visitors such events will be able to draw. You can participate in the business event in the following year after collecting details about how it performed.
Days before the show, create a buzz about your trade show booth. You can inform existing customers about your trade show booth and generate more traffic. The trade show can be used as a platform for launching new products or services.
You should also give sufficient training to your staff about the usage of different trade show displays. They also need to be trained about basic sales strategies. This way they can generate more revenue for your company and thereby increase the success of your business at trade shows.
Monday, October 24th, 2011
You can generate a good number of business contacts and close deals by setting up a booth in a trade show. Many companies spend a large percentage of their advertising budget on trade shows alone. Some trade show booths have eye catching display equipment like pop up displays and truss systems. These are a little more expensive than other trade show exhibits. But you can reduce the cost of sourcing a trade show exhibit with a little pre-planning and presence of mind.
Order early to save money
You can reduce the cost of setting up a trade show booth by sourcing your equipment early. Most trade exhibitions are held in the September to December period. You can buy trade exhibits early, say in the month of April or May to get better deals from your trade exhibit manufacturing companies. Usually these companies price their exhibits at lower price during lean business months. You also get to choose from the many different trade show exhibits available if you source them early.
Getting second hand display exhibits
Some companies have no use of their trade display exhibit after the trade show is over. They may sell them on an auction website like eBay or other classifieds sites. If you source your display equipment from these websites you can save a lot of money. However, while buying second hand goods from auction sites make sure that the display exhibits are in a proper working condition.
Another way to buy equipment within your budget is to rent pop up display frameworks. The cost of pop up displays can be high but rentals will just be a fraction of that cost. Moreover, you will have the flexibility to change your displays for the next trade show.
Wednesday, October 19th, 2011
Display exhibits like fabric displays and pop-up displays play an important role in a trade exhibition. Apart from these you also need to have personnel at your stall who can explain what is being displayed to the visitors. If the staff employed at your trade booth is not trained well in handling customers, then all your investment on sourcing latest display equipment is wasted.
Training your staff
Experienced people who have previously been part of successful trade shows can train your booth staff on the various subjects like marketing strategies, sales skills and customer relations. You can also hold demonstrations for the staff about the advantages of your products.
The primary goal of any business is to sell its products or services. The basics of marketing at a trade show are similar to any other method like online and direct marketing. Train your staff to scour potential clients from the visitors to your stall. You can also invite your existing customers to the stall to encourage repeat sales.
Practicing good etiquette
At your trade booth stall, ask your staff not to smoke, drink or gossip among each other as it creates a negative impression in the minds of the potential customers. Be warm and friendly in your approach to avoid intimidating visitors. Do not turn down any visitor to your trade stall as they can be potential clients. Make sure there is a staff member who is always present at the booth to respond to visitor queries. Keep manuals, pens, brochures of products etc in sufficient quantities. You can also train the professionals at your booth on the display exhibits at your stall like fabric displays, pop up displays etc so that they can easily deal with any problems that they may face with the display.
Monday, October 17th, 2011
Exhibitions and trade shows are platforms to market your products and expand your client base. As fierce competition strategies will be used by rival companies, your booth needs to stand out from the crowd. Companies use assorted display exhibits like fabric displays, truss systems etc in trade booths to attract potential customers, but there is some out of the box thinking that you can do for your booth.
Interactive exhibits that create curiosity
Instead of using traditional approaches like product demonstrations, instruction manuals for your product marketing you can use interactive graphical exhibits. These exhibits can have images of the products that are being sold. You can also have simple bar charts or pie charts in your exhibit which can be easily understood by the visitor. Engage the customer in such a way that he has a pleasant experience at your trade booth and associates it with your product – thereby creating higher sales.
Create a soothing ambience
If your booth has a calm atmosphere, people naturally get drawn to it. Light fixtures can be placed at strategic spots to develop the mood of your stall. You can also use some soothing music in your stall to attract passing visitors. Avoid using jarring colors for your stall as they can cause restlessness in the customers’ minds.
Many kinds of display exhibits are used in trade shows. Fabric displays are one of the inexpensive and trendiest display materials available. They are easy to set up. These display exhibits can be conveniently transported and are strong and durable, unlike most other forms. The best part is that these displays will have a role to play even if you are looking for innovative ideas to set your booth apart from the rest.
Tuesday, October 11th, 2011
When designing your trade booth, it is essential to ensure that your custom displays are eye catching. There are a range of display exhibit options to choose from. You can combine your display exhibits or use them individually as per the nature of the product and the space provided for exhibiting your merchandise. If you have a large space, you can use a large exhibit and combine it with smaller ones like pop up and table top displays to create enchanting visuals of your products.
An important consideration while choosing display exhibits is your budget. Companies with a smaller budget can go for pop up displays and banner stands. If you do not mind spending money on effective displays, you can opt for modular displays or truss systems.
You should also keep your brand image in mind when selecting display exhibits. The exhibit must effectively show the benefits of your product or service. The custom display should be brightly colored and all the useful information like the company name and contact number should be clearly displayed. This will ensure that prospective consumers who are interested in your products are able to contact you later. You can employ a custom display designer to make enthralling trade show exhibits.
With a wide range of choices available, choosing custom displays can be difficult. You need to choose a display exhibit that caters to the specific demands of your company. Some of the most important considerations include the type of consumers you are dealing with, and how much time and money you are willing to invest in the process.