The ADfab Tradeshow Buzz
Archive for November, 2011
Advantages of Using Fabric Displays
Wednesday, November 30th, 2011
Fabric displays have a long life and can be used many times. With the incorporation of the latest technology and new styles, these displays have become a striking advertising medium, offering a great return on your investment.
Initially, fabric displays were not flexible and couldn’t be used repeatedly. Modern fabrics provide that option as they are more durable. You can replicate designs and images on the fabric. It is even possible to create 3D effects on tension fabric. With these displays, you also have a wider choice of panels.
Fabric displays are a great option for trade shows as they come in different sizes and can be personalized easily. Free hanging displays are great for large areas. If it is a small area, then options like a table top fabric display are the best.
Fabric can also be used to make pop up displays or free standing banners. These displays are mounted on aluminum frames which are light and still give the display strong support. Tension fabrics can be layered, manipulated and twisted to give the desired effect. They can also use panel snaps, Velcro, buttons and other methods of fastening to hold them together. These methods also allow you to remove them when necessary.
Why You Should Invest in Trade Show Displays
Monday, November 28th, 2011
In today’s economic climate, business owners are watching their budgets and monitoring their expenses. Though some organizations might think they have to halt all their promotional ventures, forward-thinking entrepreneurs know that exhibits are a good option to get their products and services noticed at a low cost.
Some businesses make their presence felt in the market through trade shows. They are a good forum for consumers and businesses to interact. Through them, you can share the services and products your business provides. One of the most effective ways to achieve this is to use trade show displays. These exhibits can be used by all types of businesses – even an industry leader or a small, start up business.
One of the advantages of trade shows is that they give you the opportunity to interact with potential customers and partners. An industry exhibition also attracts new customers who are interested in what your business has to offer. All you need to do is pay your booth’s entry fee and you will receive a great deal of promotion and legwork for your business free of charge.
It is critical to keep the display simple. Don’t overwhelm your potential customers with the trade show displays. Keep both your tactics and tools simple. But make sure that at the same time your displays help your business stand out from the crowd. Also, the giveaways, and marketing strategies employed should be those that can showcase a single, uniform message for the brand.
Why Choose Pop-up Displays?
Monday, November 21st, 2011
Trying to stand out from the crowd at a trade show can be hard; it is even harder when you have to do so within a tight budget. Many trade show booth owners have found pop-up displays an effective and inexpensive method of making their booth attractive.
Modern Pop-up Trade Show Displays
Trade show displays have undergone several changes over time, to become more sophisticated and eye-catching. The sleeker ones tend to be more popular with customers. This type of booth is considered modern and appealing. A pop-up is made out of fabric which is stretched across a metal frame, most commonly aluminum. There are two broad categories – those made of imprinted fabric and those made of hooked and looped fabric. The displays with hooked and looped fabric are extremely flexible and the graphics on them can be edited quickly and easily making them a convenient option for most booth owners. Additionally, they are portable.
Collage Pop-up Trade Show Displays
Pop-up displays are unique and have given rise to many different styles. One of these is the collage style. They are convenient to use, because a pop-up is made of natural segments. This makes it easy for designers to insert collage type designs on to the fabric as they are also made up of many sections which can be joined together to form a big display.
Budget-Friendly
While designing your booth at the trade show, cost is usually a major factor. Though they look sleek, most pop-ups are inexpensive. They are easy to design and produce, and don’t require the use of expensive materials like in other displays.
Use Fabric Displays as a Promotional Tool
Monday, November 14th, 2011
Displays that have a good visual impact are important tools in trade shows, as they can draw in and impress customers. There are several types of displays available. You can opt for displays depending on the products you want to showcase, your budget, and the nature of your business. Fabric displays are becoming increasingly popular at trade shows, because they have several advantages over other types of displays.
Economical Option
Fabric displays are more economical than many of the other display types. Panels of these displays can be easily replaced. You are likely to incur less expense with these displays than if the panels were made of plastic or laminate. Therefore, if needed, you can have new displays made for every trade show. Most companies tend to use tension fabric for these displays. This fabric is durable and has a long life. It can be washed and pressed regularly, keeping your display looking new.
Easily Customizable
These displays are easy to customize. The display size can be increased by joining two or more fabrics by using connectors. It can be stretched, layered and twisted to catch the eye of the customer. It can also create a 3D effect. A fabric display can be used as a central piece or be displayed as part of a series. If it is large, it can be used as a backdrop for your trade show booth.
Convenient to Use
Fabric displays are extremely portable and lightweight. This makes them ideal for most business owners. They can be easily assembled and disassembled. The fabric is attached to the frame by magnets or Velcro. This makes it easy to install and remove.
How to Use Custom Displays for Your Business
Friday, November 11th, 2011
Custom displays are a good way to give your business an edge over your competitors. Many companies have been able to build a brand for themselves entirely by using displays. Your marketing and promotion can also be improved by using visuals that have a big impact. These visuals will help you communicate with your clients and draw in potential customers. Here are a few tips for creating exciting displays the next time your business participates in a trade show:
Be True to Your Business’s Overall Image
It is important for business owners to keep in mind the image they want to convey about their company before creating a custom display. The visuals should be balanced and meaningful. The display should send a message to customers and communicate confidence to them.
Customers tend to evaluate a trade show stall and assess the quality of the products displayed. Most of them form opinions of the business based on the display used. These judgments are what eventually lead up to a sale, if customers like what they see.
To ensure that the information you want to convey through custom displays is clear, label everything. It is important that the displays match the price and quality of your products. Good lighting around a display can help draw customers’ attention to it.
Besides the look and quality of a display, you should also carefully think about the text message that will go on it. The message should be short and effective. It should also be readable from a distance so that it draws customers to your booth.
Trade Show Displays: Choose What Works for You?
Thursday, November 10th, 2011
Trade show displays have become more and more sophisticated owing to a huge demand. Consumers tend to prefer a professional ambience and judge a booth by its appearance. There are several types of displays that you can opt from. Some of these are:
Table Top Displays
Table top displays available today are visually exciting and sleeker than the older models. Earlier, information was displayed on a small surface. Now table top displays come in different sizes and designs which range from three panel displays to simpler models.
Banner Stands
If your trade show exhibit is on the smaller side, a banner stand is a perfect display. It is a frame which can hold in place a graphic banner. The banner can tell the story of a company or the product. They are good to use at trade shows as they can be used to complement a bigger trade show display.
Pop Up Displays
These trade show displays can be easily installed and removed. The display can just be popped up and the graphics added on. You can use lighting as a part of the display and can even convert the case into a podium. They can also feature table top displays. These displays are portable.
Backlit Displays
Backlit displays can be appealing to customers at an exhibit. The light draws attention to the display and brightens up the graphics. It also helps emphasize the details printed on the display.
Successful Ideas for Trade Shows
Thursday, November 3rd, 2011
Trade show booths that people would remember are the ones that engage them and also successfully market a business’s products. Even though trade show displays are important to attract customers, they should be supported by efficient sales staff and fun filled activities to enhance the interest of people visiting your stall. Some business display ideas that can be considered while your company prepares for a trade show are listed below.
Games at your stall
Having games in your trade show booth is a very good method to increase the number of visitors to the booth. Almost every visitor would love the idea of being a participant in games and get a lot of prizes. You can have contests like Prize Wheels, Scratch cards and slogan making in your stall to hold the attention of consumers. The contests should be centered on your products so that you can effectively market your goods and services.
Freebies and promotional items
Giving away promotional items and freebies in your stall will definitely generate more footfall in the booth. But you need to consider some questions like the target audience and budget. You should allot a specific amount of money on sourcing promotional objects before the trade show. You can have two set of items to give to visitors – one could be for everyone who is visiting your stall. Another set can be for people who are really interested in your product.
The giveaways should also appeal to the tastes of the target audience. If your trade show displays is advertising leather goods, you can give small leather pouches as promotional items to the people visiting your stall.
