The ADfab Tradeshow Buzz
Archive for January, 2012
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Monday, January 30th, 2012
Most banner stands are portable. This feature enables the users to move them around and also travel with them comfortably. Tradeshows and exhibitions are common examples where banner stands are most widely used. These events usually take place for a few days and company executives from all over travel to take part in them. This makes having a portable banner stand important.
There are several different types of portable banner stands. Retractable, X and telescopic stands are the most popular ones. Retractable banner stands are very easy to set up. The banner automatically retracts back into the aluminum pole making it is easy to dismantle.
X banner stands have three legs and an X shaped frame. They have hooks for attaching the graphics. Two of the rods go on top, and the bottom of the X is spread out on the floor.
Telescopic banner stands can hold the largest graphics. They come in as many as 6 different pieces, which are assembled on site. The banners can be attached to this stand with S hooks or by forming a large pocket from top to bottom through which a pole can pass.
However different their mechanism might be, all these stands are portable. An important feature of a portable banner stand is its weight. If these stands are compact but heavy, the purpose will not be served. As such, most of them are very light. The stands come with bags, which make them convenient to carry along wherever you go.
Wednesday, January 25th, 2012
At trade show booths, banners are one of the main means of marketing. Trade shows tend to get over crowded at times and a banner can serve a client when you are busy. Therefore, it is important to have a high quality trade show banner stand to support your banner.
Vinyl banners give a very lustrous appearance. Full color digital printing is used for the text, graphics and images. This ensures superior quality banner, which is sure to attract attention even in a crowded area. It is important to use images that are pleasing and apt for your product or service.
A new material called super smooth has been recently developed exclusively for banners. This material gives a sleek appearance. Flexible plastic banners are also becoming popular. The quality of color that these banners feature is superior compared to the other types of banners. Such a banner is very thin and can be packed and transported just like a vinyl or fabric trade show banner stand.
Banner stands are available in a host of designs. The twist banner stand is a new variety. Like the name suggests, the stand is twisted and can be adjusted to fit different shapes and sizes. It merges two stands by using a twisted frame. Fiberglass and compressed wood are fast becoming the preferred materials for the construction of banner stands. These come in various patterns and designs. An innovative banner stand will never fail to gain appreciation.
Monday, January 23rd, 2012
Roll up banner stands are commonly used advertising tools. With increase in its usage, several new innovations in terms of design and style have come up. These make such banners even more attractive. Usually these banner stands are light weight, compact and portable.
X roll up banner stand is a relatively new variety. It consists of a single unit which can be adjusted to different heights according to your requirement. The stand can be fastened at all four corners and has three legs and a backing. Some banners are single sided, while others double sided. The latter provide a larger surface area for advertisement. Double display banners provide the option of two different languages as well. For easy transport of big banners, there are roll up banners that can be divided into two and assembled into one big banner at the venue.
Roll up banner stands are available in different shapes and sizes. For instance, mobile phone and soft drink bottle shaped banner stands. Telescopic poles are also a recent innovation. These poles are easy to expand, making the set up simple. The lighting that accompanies banner stands is gaining importance. Different spotlights and backlights are used to add emphasis to certain aspects on the banner.
A roll up banner stand is usually made from metal. However, the new eco-friendly banner stands are made from bamboo. Banner stands usually come with bags in which they can be conveniently transported. These bags provide additional cushioning that help protect the stand from damage.
Wednesday, January 18th, 2012
A roll up banner stand can contribute immensely at trade shows. It is important to use the right type of stand with appropriate designs and graphics for maximum benefits. Almost all companies use roll up banners for trade shows as they very convenient to own and use.
The first thing to be considered while buying a roll up banner stand is the size you require. If you are a frequent traveler and your banner is small, then opt for small, lightweight stands. In case your banner is larger, bigger stands are available, but these tend to be heavier. Once the size is determined, it is important to ensure the stand matches the banner. Well matching banner stand looks professional and gets more attention than a mismatched one.
Where you place your banner stand is also important. It should be visible for all angles in the area and nothing should block it. It should not be in the way of people as a banner that is flipping may not be read by potential clients who pass by. At trade shows, roll up banner stands can also be used to separate your booth from the next. This helps clients focus all their attention on your product.
It is important to keep your banner stand looking new and appealing. If it gets wet and dusty, the stand should be wiped cleaned and dried before storing. Storing a wet stand will weaken it and also disfigure the banner.
Monday, January 16th, 2012
A product or service will not serve any purpose until people are made aware of it. Marketing plays a huge role in business. It is almost impossible to have monopoly these days. So your marketing strategy needs to be better than that of your competitors. Advertising on banners is an effective method of informing potential customers about your products. It is a popular marketing tool used over many sectors. Retractable banner stands are one of the types of banners used.
Retractable banner stands are available with variations in design and features. They can be double sided and are usually very attractive because of their colorful graphics and innovative designs. The designs are stored in a cassette, which should be handled carefully. The graphics are great for drawing attention but cannot be changed too frequently because making them involves hard work. Stands with varying weights are available. Ultra-light stands are easily portable. The main difference between economical and premium banners is usually the quality.
These stands provide benefits like flexibility and portability. This is important as it removes the need to buy several banner stands. You can move around the same stand, depending on your requirements. Placing such banner stands at different locations will make sure more people view it. The stand design can be customized to suit the specifications of your products. It can be colored or plain. Contrasting colors that are not too harsh help bring out the content on the banners.
Friday, January 13th, 2012
Because banners are such an important part of marketing, their design should be given special consideration. An attractive banner will definitely grab more attention than a dull one. Discussed below are a few points to be noted about banner stand designs.
The most central part of your banner stand design should be its structure. It should be strong enough to support the banner it is meant for. The hooks and clasps should all be well-made; some banners are heavy and require good support. Flimsy banner stands get easily knocked over by strong winds and people.
The material that the stand is made from also contributes to the design. Some banner stands are made from wood, plastic and fiberglass, but aluminum is the most commonly used material. They can be painted to match the color of the banner. Colors should not contrast too much as this can be distracting. Apart from the aesthetic aspects of the banner stand design, it also needs to be functional. The size of the stand should fit the banner. If the stand is too big or too small for the banner, it gives an unprofessional appearance.
Your banner stand should not interfere with the banner itself in terms of design. The content and graphics of the banner should be emphasized without disturbance. It should go with the theme of the banner or be neutral. Good stand design does not require excessive expenditure. You should make sure it is sturdy and serves your purpose.
Wednesday, January 11th, 2012
Banner stands are used for advertising in public places. You often see them in restaurants, retail outlets, trade shows, exhibitions and other institutions. A basic banner stand consists of a frame and the banner itself. To use a banner stand the printed banner is pulled upwards from the base apparatus.
Recently, there has been an increase in the demand for portable stands. These are lightweight and easy to transport. The most frequent problem with such stands is that their mechanism malfunctions. A rollup banner consists of a spindle which is connected to the printed material. The spindle is a cylindrical tube. One end of the spindle is a free rounded axel, while the other is flat and fixed.
If the banner stand is not handled with care, its entire mechanism can be damaged. This usually happens when the ends of the spindle gets compressed. It is important to pack the stand carefully while transporting it. It should be cushioned at both ends so that no shock directly affects the stand.
In roller banners, the print usually get damaged because of the way it is opened. It should be gently rolled down and not dropped. Dropping it can cause tears in the banner. The stand should be tilted backwards while assembling or dismantling the banner. This also reduces the effort required from the person doing it.
Finally, you should store the retractable banner stand with extra care. In case it is wet or dirty, it should be wiped clean and dried before packing. A wet banner stand will omit an odor, become weak and disfigured, and the graphics might fade. So, it is important to pack, handle and store the stand with care.