Archive for May, 2012
Thursday, May 31st, 2012
Trade shows are a great place for generating leads and developing contacts within the industry. At a crowded trade show, having an impressive display is a must in order to get noticed. You only have a couple of seconds to catch the attention of potential customers and great displays help you capitalize on them. Here are a few simple trade show display ideas to help you make the most of the event.
Choose colours that represent your company: Most companies have a unique color code. Make sure that your displays exhibit these colors prominently. Use of color combination unique to the company helps visitors associate the booth with the company instantly.
Use appropriate lettering: The lettering on all displays should be large enough to ensure easy readability from a distance. Keeping the background plain further improves readability. The display can include lettering in bright and appealing colours. Using a black background for the content creates an impression of bigger size. The content should be placed on the upper half of the display so that it is not blocked by incoming visitors.
Use effective lighting: This is one of the simplest, yet most effective trade show display ideas. Just adding a few lights can turn an ordinary display into an impressive one. This is the easiest way to bring your trade show booth into the spotlight.
These simple trade show display ideas can increase the visibility of your company and help you attract more visitors.
Thursday, May 17th, 2012
While trade shows offer a great platform for promoting one’s products and services, participating in such events involves a considerable investment. The trade show display booth plays an important role in attracting protective customers. Here are a few tips that can help you make your booth a success without spending a fortune.
Keep it balanced
It is possible create a comfortable and balanced environment even in a small trade show booth with proper selection and arrangement of furniture, background and display material. The background should be balanced and the size and color of furniture should go well with the overall design. Make sure that the booth is appealing and free of clutter. Unorganized booth with all the material concentrated at one place can make visitors feel unwelcome.
Remember that a picture speaks 1000 words
Rather than displaying a large amount of information through words, storyboards are a great way of presenting it in a concise and more effective manner. The powerful mode of expression can help you make an impact at the trade show.
Ensure that the people manning your trade show display booth are professional
The personnel manning your booth are representatives of your company. It is essential that they look presentable and act professional. It is a good idea to have them wear a uniform matching the unique color combination by which the company is identified.
Stand out with impressive lighting
Great lighting is the easiest way to grab the spotlight. It can turn even an ordinary trade show display booth into a special one. Effective use of lighting not only increases the overall appeal of your booth, but also increases the visibility of your promotional messages.