Archive for June, 2012

Exploring Different Options in Banner Stands

Tuesday, June 26th, 2012

Banner stands are among the best ways to attract the attention of visitors at a trade show. You will find various affordable and easy to install exhibit banners to suit the budgets and booths of every trade show banner stand. Most banners include laminates that are scratch resistant and visually spectacular with the color graphics. The graphics rolled up and stored in the base of the retractable banners, where it’s protected while traveling.

Telescopic banners make for a versatile and affordable option. You can adjust the banner height between 35” and 86”. Tabletop displays are adjustable and retractable from 26 inches to 40 inches in height. A halogen light can be attached and is optional. There are some that feature interchangeable graphic cassettes, giving you incomparable flexibility. Halogen light addition is optional.

Some come with options like a halogen light and a swivel base. Contemporary and stylish, they allow you to choose between single-sided and double-sided graphics. They are also very stable because of their sturdy and deep base.

Some signage is designed for maximum impact and grabs eyeballs instantly. With the right signage, you can even stop traffic! You can choose from interesting fountain, slope and bow shaped banners that are quick to attract attention. Some of the features of such displays include a wrinkle resistant stretch fabric, options for lights, a lightweight frame that can be locked together easily, and acrylic shelves.

Practical Tips on Choosing Trade Show Displays

Thursday, June 14th, 2012

The display must effectively communicate your ideas if you are to get your money’s worth. Though you may choose your own displays, it is best to take advice from a professional trade show display company.

It is very important to get your message across to visitors at trade shows. Make sure the displays that you choose have all the information that will reach the target audience. You may include the products or services that you offer, and special promotional packages, if any. Make it look as attractive as possible so that people will notice them and help you gain recognition.

There are many companies that offer a variety of display products. Following are a certain pointers to keep in mind before choosing a display company. Find out if the company has a large enough product range comprising different types of exhibits to choose from. The type of display you choose is not only based on the marketing goals you want to achieve at the specific trade show, but also factors like floor space and budget.

Another important aspect is quality and visual appeal. The displays should be durable, sturdy and reasonably easy to clean. It is a good idea to browse through all the display options to make an informed choice.

Price is an important consideration as well. Conduct a cost comparison to see which company is offering the best value for money. Once you have identified a reliable seller, you can turn to the company for all your future display needs.

Graphic Designing Tips for Your Banner Stand Display

Wednesday, June 6th, 2012

Graphic designing involves the use of page layout, visual arts and typography to create an eye-catching image. It is used by businesses seeking to market their offerings at trade shows and building brand identity.

For a banner stand display at a trade show, graphic designing can help in attracting the attention of visitors significantly. Some of the most recognizable company logos and symbols are carefully designed by graphic designers to attract and hold the viewer’s attention. Whether it’s McDonald’s golden arc or Nike’s whoosh, these designs are all the ideas that have germinated from the brains of graphic designers.

Media houses and advertising agencies work together with the designers in an effort to cater to the demands of the customers. Here are a few techniques used by graphic designers.

Visual arts: The first step taken by a designer before applying any graphics is visualization. The designer builds up an image in his head before putting it on paper. The inspiration for these designs may come from photography, personal experiences or traditional art.

Typography: It is a selection of point size, fonts and typefaces, etc. It is done by compositors, graphic artists, typographers and art directors.

Page layout: Here, the treatment, position and arrangement of the different elements are determined.

Printing: This is the last step where the artwork is sent to make prints. It has to be done very carefully as it is the design’s final draft. If there are any issues with the designs after this stage, no changes can be made.