Benefits of Pop-Up Displays

An effective booth design is the key to creating an impression on your target audience at a trade show. Marketers use different kinds of trade show exhibits like pipe and drape displays, modular exhibits, panel and frame systems, and the popular pop-up displays to achieve this objective.

A pop-up display is commonly known as the portable or pull-up display. It consists of a graphic panel, a roller and a support post. The panel is typically made of fabric and is covered with colorful illustrations and murals.

Pop-up displays have the advantage of greater flexibility thanks to the material it is made of. Setting it up is simple, straightforward and a one-man job. When you need to use it, simply unwind the panel and secure it to the support post. It is also easy to store. Once you’re done using it, detach it from the support post and it neatly winds down the roller.

Pop-up displays are portable, and they come with a wheeled transport case. As they are lightweight, you will have no trouble taking it along with you to the trade show venue. Although they are normally viewed as a background prop to the main display, you can effectively use them to convey a sales pitch without having to shout it out. Eye-catching graphics in bold colors will grab a customer’s attention within seconds, tempting them to stop and read.

Pop-up displays are not expensive and can be purchased for a reasonable amount. You can get them custom designed with your choice of graphics at a sign and graphic solutions shop.

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This entry was posted on Monday, June 21st, 2010 at 9:52 am and is filed under Pop Up Displays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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