The ADfab Tradeshow Buzz
Archive for the ‘Custom Trade Show Displays’ Category
Custom Displays – Benefits and Considerations
Saturday, April 21st, 2012
If you wish to make a big impact at the next trade show, investing in a custom display is a great option. Often standard trade show displays don’t offer exactly what you are looking for. Custom displays are an ideal choice in such situations. Especially trade show booths that are larger or smaller than average or irregularly shaped call for custom displays. This is essential to avoid awkward or ill fitting displays. Some of the key advantages of opting for custom displays include:
- Endless possibilities in terms of design, size, shape and content
- Professional appearance
- More effective brand promotion
- Greater exposure
- Option of reusing the display at different trade shows
Although custom trade show displays offer a number of advantages, they can be quite expensive. To make the most of these displays you need to consider a number of points.
Size: While big size means more attention, it also means more transport cost. Also, you will not be able to reuse such a display in a small sized trade show booth. It is best to opt for a medium sized custom display. Make sure that the display is designed to enable hassle-free assembly and disassembly.
Design: When it comes to custom display designs, the options are practically endless. The display can be customized to suit the nature of offering and marketing approach. You need to choose a design that advertises your product or service most effectively.
Reusability: As custom displays are a major investment, reusability is a key consideration. Reusable custom displays offer more value for the money invested in it. A medium sized custom display offers maximum reusability.
How to Use Custom Displays for Your Business
Friday, November 11th, 2011
Custom displays are a good way to give your business an edge over your competitors. Many companies have been able to build a brand for themselves entirely by using displays. Your marketing and promotion can also be improved by using visuals that have a big impact. These visuals will help you communicate with your clients and draw in potential customers. Here are a few tips for creating exciting displays the next time your business participates in a trade show:
Be True to Your Business’s Overall Image
It is important for business owners to keep in mind the image they want to convey about their company before creating a custom display. The visuals should be balanced and meaningful. The display should send a message to customers and communicate confidence to them.
Customers tend to evaluate a trade show stall and assess the quality of the products displayed. Most of them form opinions of the business based on the display used. These judgments are what eventually lead up to a sale, if customers like what they see.
To ensure that the information you want to convey through custom displays is clear, label everything. It is important that the displays match the price and quality of your products. Good lighting around a display can help draw customers’ attention to it.
Besides the look and quality of a display, you should also carefully think about the text message that will go on it. The message should be short and effective. It should also be readable from a distance so that it draws customers to your booth.
Considerations while Choosing Custom Display Solutions
Tuesday, October 11th, 2011
When designing your trade booth, it is essential to ensure that your custom displays are eye catching. There are a range of display exhibit options to choose from. You can combine your display exhibits or use them individually as per the nature of the product and the space provided for exhibiting your merchandise. If you have a large space, you can use a large exhibit and combine it with smaller ones like pop up and table top displays to create enchanting visuals of your products.
An important consideration while choosing display exhibits is your budget. Companies with a smaller budget can go for pop up displays and banner stands. If you do not mind spending money on effective displays, you can opt for modular displays or truss systems.
You should also keep your brand image in mind when selecting display exhibits. The exhibit must effectively show the benefits of your product or service. The custom display should be brightly colored and all the useful information like the company name and contact number should be clearly displayed. This will ensure that prospective consumers who are interested in your products are able to contact you later. You can employ a custom display designer to make enthralling trade show exhibits.
With a wide range of choices available, choosing custom displays can be difficult. You need to choose a display exhibit that caters to the specific demands of your company. Some of the most important considerations include the type of consumers you are dealing with, and how much time and money you are willing to invest in the process.
What Makes Good Custom Displays?
Tuesday, August 2nd, 2011
When you plan to participate in a trade show, you know that your booth and displays are going to make all the difference. Custom displays can help you make an impact on the trade show floor. There are many companies which provide you with customized displays. But you might end up getting confused deciding which one would be the best display for your trade booth. So here are a few things you should keep in mind, which will help you selecting the best possible display.
- The display should have a lasting impression. On an average, you get about three seconds to make this impression at a person passing buy your trade booth. Your display should tell how good you are within a span of 3 seconds.
- The display should be durable. You might have to visit a lot of trade shows over a period of time. Your display should be strong enough to last a decent period of time.
- The display should be easy to setup and transport. If not, then it will add to your transportation and labor expenses.
- It helps, if your display can be broken down into smaller parts, to be used individually.
- When buying a display, make sure that the vendor provides service even to help you setup the display.
There are many companies now who specialize in making custom displays. You can take their services to build something exactly meeting your demands. Make sure that you keep in mind these important points and you will have no difficulty in getting a display which makes you stand out in your trade show.
Using Custom Displays at Trade Shows
Friday, July 29th, 2011
At a trade show, the objective of exhibitors is to attract attendees to their booth and try to convert them into customers. If you are planning to market your product at an upcoming trade fair, you need to make sure that your booth makes a strong impression on the visitors. Custom displays are the best way to achieve this goal.
Sometimes you will be unable to figure out what you are looking for in your trade display. Custom displays help you solve this problem. You can use many unique items to make your display stand out from the rest. You can use show-pieces, statues, customized walls to give your booth a different look. Also if your exhibit space is a bit smaller or larger than usual, then you should go for custom exhibits. This way, the exhibits offer you a lot of flexibility.
You should also make sure that your customized display fits into the overall theme. Once you have created a unique custom display design it is advised that you stick with it, as customers are able to relate your design with your brand. Size of the display should be such that the maximum product is displayed. Lighting is an important factor and you can even use a spotlight to highlight your product.
If you are looking to stand out amongst others at trade shows, then there is no better option than to use custom exhibits. They are visually attractive and can give a whole new dimension to your brand.
Go Green in Your Trade Shows
Monday, July 4th, 2011
More and more companies are consciously taking actions towards saving the environment by opting for greener ways to conduct their trade shows. For their custom displays, they are using materials, which can be recycled, re-used and do not have any harmful effects on the environment. The companies today are using re-usable graphic frames for their displays apart from the energy saving LED bulbs and eco-friendly bamboo shelves. Bamboo shelves can also be used again in future trade shows.
If you are planning to give away any gifts or consolation prizes to contest winners in your trade show, make sure that the gifts are completely eco-friendly and disposable. This helps you to spread a message of going green to your customers and do your bit of social service. By the way, remember to hand over the contact details and required information along with the gift.
Keeping environment and surroundings clean is another way to go green. Make sure that you have placed a recyclable trash can near your booth so that customers can dispose off things easily.
Printing brochures and other information on recycled paper is another way to be eco-friendly. You can also use some cost-effective ways like preparing a presentation or a video to give out information to the visitors. These are more appealing, interesting and entertaining than using paper hand-outs, which only a few visitors would end up reading. Using fabric for custom displays would be a wise decision as fabric is bio-degradable whereas plastic and some other materials are not.
The Importance of Quality Graphics in Custom Displays
Monday, June 20th, 2011
Custom displays can help your company get noticed in any exhibition or trade show. As visuals have a high impact on people, your custom displays should have appealing and quality graphics. To get the best result, that is to attract more customers to your trade show, always provide all the required information on a quality display. Here are some of the things you need to check before printing the graphic on the custom display.
Evaluate the graphic design for the display and check if it is giving you all the information needed. If there are some mistakes, correct them before you print the design on displays. The graphic design should create an interest in the customer’s mind. This does not mean that the design should be complicated, but in simple words, the design should be able to convey the benefits of opting for your services or products. Apart from that, the display should also have contact information.
Ask the graphic designer to use vibrant colors for the display design. Make sure that the display is not dull and is able to catch the attention of the customers. Orange, red, yellow and green are some of the bright colors that could give more prominence to your display against other displays in the show.
Ensure that the text and images are clear and placed in apt positions on the display. Place the most important information you want to convey in the centre position, so that people can find it easily. Using a custom display can be advantageous to your company, if you use it smartly.
The Benefits of Customizing Trade Show Displays
Monday, June 6th, 2011
If you want your company’s stall to be noticeable in a trade show, conference or marketing event, the last thing you would want is a display that is similar to the hundreds of other displays used at the show. Which is why, you should rely on custom displays, which can replace the ‘ordinary’ with ‘unique’ and ‘stylish’, while taking care of all your trade show and retail display needs.
Besides making your trade show booth unique, a custom display can also promote your brand by representing your company’s products, themes and ideas in an effective manner. This is possible when you design your customized display booth using the colors, logos and pictures that represent your company and your products in the market.
There are many types of displays you can choose from to make your own custom display unit. You can customize the display unit depending on the location of the trade show, the floor space available, the type of products and the size of the products you are going to display.
If you plan to use the display in multiple shows and exhibitions, you could go for a display unit made of aluminum or any other light-weight material like plastic. If you want to use the display in a showroom, you could go for an elegant glass or wooden unit. In any case, the choice should be made considering the company’s best interests.
Custom displays can also be made out of the readily available table top displays, pop up displays, modular displays, roll up banners stands etc. As it can be difficult to find a unique and appealing display that is readily available, customizing an available display unit is a convenient and practical idea.
