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Archive for the ‘Custom Trade Show Displays’ Category
The Benefits of Customizing Trade Show Displays
Monday, June 6th, 2011
If you want your company’s stall to be noticeable in a trade show, conference or marketing event, the last thing you would want is a display that is similar to the hundreds of other displays used at the show. Which is why, you should rely on custom displays, which can replace the ‘ordinary’ with ‘unique’ and ‘stylish’, while taking care of all your trade show and retail display needs.
Besides making your trade show booth unique, a custom display can also promote your brand by representing your company’s products, themes and ideas in an effective manner. This is possible when you design your customized display booth using the colors, logos and pictures that represent your company and your products in the market.
There are many types of displays you can choose from to make your own custom display unit. You can customize the display unit depending on the location of the trade show, the floor space available, the type of products and the size of the products you are going to display.
If you plan to use the display in multiple shows and exhibitions, you could go for a display unit made of aluminum or any other light-weight material like plastic. If you want to use the display in a showroom, you could go for an elegant glass or wooden unit. In any case, the choice should be made considering the company’s best interests.
Custom displays can also be made out of the readily available table top displays, pop up displays, modular displays, roll up banners stands etc. As it can be difficult to find a unique and appealing display that is readily available, customizing an available display unit is a convenient and practical idea.
Custom Displays to Grab Attention
Thursday, May 26th, 2011
The display unit plays an extremely important role in marketing your products and services at a trade show or exhibition. Having a unique and appealing display is necessary if you want to make the best first impression on a prospective customer. And this can be possible only when you go for the option of custom displays.
The benefit of customized displays is that business owners get a lot of flexibility in designing the display booth using the colors, images, logos etc that represent the company, products or the brand in a distinctive manner. Any type of display – a table top display, pop up display, modular display etc, can be customized and designed in a unique and elegant way to suit your company’s theme and marketing goal. But irrespective of the display type you choose, a customized display can be unique and appealing enough to demand the crowd’s attention.
Also, you can also customize your display booth considering the location of the trade show and the lifestyle and culture of the people there. But all this can be achieved when your marketing team works in unison with the company designing the trade show booth or banner stand. So, for best results, it is important that you look for a trade show design company that is both reliable and competent.
A number of people prefer to go for the readily available trade show options as they are convenient and consume very little time for planning and design. But choosing custom displays that are created specially for your company’s products, themes and ideas can help you achieve the desired results in a better and faster way.
Ford Focus Electric
Wednesday, January 12th, 2011
At the 2011 international CES trade show displays, Ford introduced their first ever fully electric car. Talk about this happening has been going on for almost a decade now. Currently, only 3 manufacturers including Ford have come out with a version of their own. Ford’s car of choice is the Focus. Instead of designing a separate car, Ford’s plan is to give consumers the choice between gas and electric. Best buy has even teamed up with Ford to begin selling its home electric car chargers. The charger will retail for $1499 without installation.
Although Nissan and Chevrolet have both come out with electric cars of their own, Ford seems to have the edge. The focus only takes 3-4 hours to recharge. That is half the time it takes to recharge the Nissan Leaf. It’s also definitely the best looking car in its class. The estimated cost to fully charge the car is between 2 and 3 dollars. Ford has not come out with a mile range yet, but has said that it will meet the daily driving needs of most people.
This car comes equipped with Ford’s mytouch system. It displays the battery charge state, expected range, distance to the nearest charge point, navigation and more. It also has a mobile application that allows users to get updates on the state of charge, when it’s done charging, and anything else on the vehicle. This electric car is predicted to be on the market around the end of 2011.
2011 International CES Underway
Monday, January 10th, 2011
Currently, the biggest international technology trade show is underway in Las Vegas, Nevada from January 6-9. This is where companies set up their custom displays and show off their new innovations and inventions. Every single year there are massive advances at this trade show, showing how fast technology is booming. At this year’s CES, many of Apple’s competitors have come out with their own tablet. 32 versions have been introduced, including Dell and LG’s 4G tablet’s.
There is so much going on at this trade show that it’s too hard to keep up with everything. A company called Amimon designed a technology that lets your gadgets connect to a HDMI TV wirelessly and transmits the audio video in full 1080p HD. Its limited latency enables game play from your tablet or laptop. It’s called WHDI. It works anywhere a HDMI cable is in use, without having to use the cable itself.
Lady Gaga introduced The Polaroid GL10 instant mobile printer. It is an extremely small photo printer that lets you print photo’s anywhere you want in under a minute, without using ink! Weighing no more than 15 ounces, this printer will be able to connect to any cell phone that has Bluetooth. If you want to connect it to your digital camera, then you can rely on the USB cable for that. You are even able to use it with your laptop or PC.
JVC has introduced the world’s first 3D camcorder that does full HD. It is expected to come out in March, but is has a hefty price tag of $1,999.95. This camcorder is obviously targeted at the industries fanatics and professionals. Before considering purchasing this, remember that you will have to upgrade your home entertainment system to accommodate this advanced camcorder.
Even T-pain is at CES promoting his new toy microphone. By speaking into it, your voice is transformed into his. Sounds pretty funny to me. CES has been successful for 4 decades now and is having another great year. The best technological advancements to date have been showcased at this trade show. If you are really into technology, then CES is the place to be on January 6th.
Creative Ideas to Make Your Trade Show Booth Stand Out from the Rest
Monday, December 6th, 2010
If you have been participating in trade shows for a while, chances are that you are looking for new ideas to give a fresh look to your booth. With some creative and innovative ideas, you should be able to put up a unique trade show booth. Whether you use trade show displays in innovative ways or use other unique strategies to engage customers, you will certainly enjoy the change, and so will your customers.
The easiest way to set your booth apart in a trade show is by using your booth space in new ways. This can be achieved by placing trade show displays in unconventional places in the booth, using contrasting colors, and experimenting with designs. Be careful not to use too many colors or complicated designs since customers can get distracted from the main purpose of your booth. While you make your booth innovative, you should also ensure that it welcoming and accessible.
There are several companies that offer gadgets to be used during trade shows. You should try their products and purchase those which can be upgraded. Having the latest gadgets at your stall will show that you are capable of incorporating the latest technology in your business, and this can impress your clients.
When trade show visitors register with you, give them small freebies in attractive baskets. You can personalize the visitors’ experience at your trade show stall using these gifts. Yet another way to get creative with your booth is to use interesting and eye catching materials for your trade show displays.
Why Invest in a New Custom Display
Wednesday, October 27th, 2010
If you are one among the several exhibiting companies on the trade show floor, then it is important that your booth and display stand out from the crowd. Only then will visitors give your booth a second glance and approach you for a closer look at your product. Different types of trade show displays are available in the market, each offering its own unique benefit. Custom displays allow you to market your product in a creative and innovative way. It is a good idea to purchase a high quality custom display if you are planning to participate in a number of trade shows during the year.
Investing in a new custom display is a long-term economical solution. This one-time purchase can last for the next few years and you don’t have to worry about sourcing displays from rentals or buying new ones every time you attend a trade show. Buy the custom trade show display(s) from a reputed manufacturer to ensure durability. Displays sold by reliable manufacturers are built using the latest materials, advanced technology and last many years. It makes financial sense to make the purchase when you have a sizeable budget at your disposal. Over the next year or two years, the prices of displays may increase or your company’s marketing budget may suffer a cutback.
Custom displays are tailored to your specific needs, projecting your corporate identity, product features and company logo effectively. It is wise to invest in such displays for successful impact marketing at trade shows.
How to Create Effective Custom Trade Show Displays
Tuesday, September 21st, 2010
Customizing your trade show booth is a great way to catch the eye of trade show attendees. A visitor will spend only a couple of seconds looking at your booth, so you have to ensure that it holds the attention of the visitor and gets him/her intrigued about your product. When you successfully lure the visitors to your booth, half your battle is won. Once the visitors are at the booth, you can explain your products or give demonstrations. Here are some basic tips that will help you create effective custom displays.
Color: Use custom exhibits with bold and radical colors to stand out from the sea of other exhibits on the trade show floor. Sticking to a safe business-like color will fail to differentiate your booth from the rest and result in poor or no traffic. Design the custom display attractively with striking hues and prominent graphics that can be seen from a distance. But the emphasis should be on aesthetics, don’t end up designing over-the-top graphics with jarring colors, as this will repel visitors, defeating the very purpose of advertising at the trade show.
Movement:Holograms, flashing lights, video presentations and moving visuals are all different ways of attracting the attention of trade show visitors. Think creatively and innovatively about how to use technology and graphics to create an impact.
Light: Use accent lights in your trade show booth to highlight specific areas of the custom displays. The focal points of the displays can be highlighted using track lighting, spotlights or colored lighting.
Using Custom Displays for Your Trade Show Booth
Friday, July 23rd, 2010
Well designed custom displays can create the right impact and attract visitors to your trade show booth. When you are sharing the trade show floor with several of your competitors, you have to ensure that the display is eye-catching and draws potential customers to your booth.
These displays can be prepared in-house or created by professional display specialists. For in-house displays, a significant amount of time has to be invested. It is usually a good idea to engage a professional display specialist even if you have to spend some money.
There are many displays that can be used to market your products effectively, such as pop-ups, table-tops, fabric, modular and banner displays. The advantage with such displays is that they can be transported easily and installed quickly in the trade show booth. Depending on your requirements and budget, you can set up elaborate or simple displays.
There are a few things that should be kept in mind when creating such displays. The graphics should be bright and colorful but not over-the-top. The lighting and booth walls should be in sync with the display. Ensure that there is sufficient lighting and the display is clearly visible even from a distance.
Effective custom displays present relevant information about the product and the company in a succinct way. The company’s name and logo must be prominently displayed so that visitors can recall them without much effort. Make sure that the booth in which the display is exhibited is comfortable, airy and uncluttered.
