Archive for the ‘Pop Up Displays’ Category
Friday, March 16th, 2012
When it comes to marketing material, a pop up display is a must-have. In spite of being around for many years, the popularity of pop up displays has not diminished. This is not surprising given the number of advantages offered by such displays.
Attract the attention of potential customers
The main objective behind using any type of marketing material is to attract the attention of one’s target market. This is exactly what a pop up display does. Regardless of whether it is used at a crowded tradeshow, a seminar or a street, this holds true. You can use colorful and catchy graphics in your pop ups. This effective medium of expression offers a wide range of options in terms of size, design and colours.
Take advantage of the portability
Ease of transport is another key advantage of pop up displays. These displays can be folded up easily. They can conveniently fit into a case or carry bag. Some pop display kits come with a handy carrying case. These displays can be used both on and off-site as required. Apart from being highly portable, assembly and disassembly of pop up displays is also hassle free.
Get more for less
If you are looking for a cost effective marketing media, pop up display is an ideal option. This is one of its biggest advantages. You can use it repeatedly for a long duration. A pop up display offers maximum exposure in a limited budget.
Monday, November 21st, 2011
Trying to stand out from the crowd at a trade show can be hard; it is even harder when you have to do so within a tight budget. Many trade show booth owners have found pop-up displays an effective and inexpensive method of making their booth attractive.
Modern Pop-up Trade Show Displays
Trade show displays have undergone several changes over time, to become more sophisticated and eye-catching. The sleeker ones tend to be more popular with customers. This type of booth is considered modern and appealing. A pop-up is made out of fabric which is stretched across a metal frame, most commonly aluminum. There are two broad categories – those made of imprinted fabric and those made of hooked and looped fabric. The displays with hooked and looped fabric are extremely flexible and the graphics on them can be edited quickly and easily making them a convenient option for most booth owners. Additionally, they are portable.
Collage Pop-up Trade Show Displays
Pop-up displays are unique and have given rise to many different styles. One of these is the collage style. They are convenient to use, because a pop-up is made of natural segments. This makes it easy for designers to insert collage type designs on to the fabric as they are also made up of many sections which can be joined together to form a big display.
While designing your booth at the trade show, cost is usually a major factor. Though they look sleek, most pop-ups are inexpensive. They are easy to design and produce, and don’t require the use of expensive materials like in other displays.
Monday, October 24th, 2011
You can generate a good number of business contacts and close deals by setting up a booth in a trade show. Many companies spend a large percentage of their advertising budget on trade shows alone. Some trade show booths have eye catching display equipment like pop up displays and truss systems. These are a little more expensive than other trade show exhibits. But you can reduce the cost of sourcing a trade show exhibit with a little pre-planning and presence of mind.
Order early to save money
You can reduce the cost of setting up a trade show booth by sourcing your equipment early. Most trade exhibitions are held in the September to December period. You can buy trade exhibits early, say in the month of April or May to get better deals from your trade exhibit manufacturing companies. Usually these companies price their exhibits at lower price during lean business months. You also get to choose from the many different trade show exhibits available if you source them early.
Getting second hand display exhibits
Some companies have no use of their trade display exhibit after the trade show is over. They may sell them on an auction website like eBay or other classifieds sites. If you source your display equipment from these websites you can save a lot of money. However, while buying second hand goods from auction sites make sure that the display exhibits are in a proper working condition.
Another way to buy equipment within your budget is to rent pop up display frameworks. The cost of pop up displays can be high but rentals will just be a fraction of that cost. Moreover, you will have the flexibility to change your displays for the next trade show.
Monday, September 12th, 2011
Several small businesses are switching to pop-up displays for promoting their products at trade shows. Pop up display units have several advantages and can be used in different ways to attract a large traffic to your trade show booth. Though most pop up exhibits are used for promotional purposes at trade fairs and marketing events, they can be used creatively and kept in office lobbies to display anything of importance to employees or visiting clients. These displays are easy to assemble and move around, making them a favourite among travelling businessmen.
Most of the pop up exhibits are made out of fabric and plastic. The fabric is wrinkle-free and washable, thus allowing it to be used over and over again. As they are portable and easily flexible, these exhibits can be used at indoor as well as outdoor events. Small businesses like investing in a pop up display system as it is cost effective and easy to maintain. These fabric displays are environmental friendly as they can be recycled easily.
Pop-up displays come in various shapes and sizes with an assortment of background colours for you to choose from. As there are various sizes available in almost every display store you go to, you are sure to find the perfect one for your needs. If you can’t decide which type of display unit to purchase, you can opt for renting it out and trying the unit first. Depending on your budget, you can choose the right kind of pop up exhibit your trade show.
Monday, August 8th, 2011
Pop-up displays (sometimes called portable display or pull-up display) have been around for more than 30 years now. They are the first option most companies consider when readying for a trade show, or setting up a marketing campaign. Their wide-spread use can be attributed to the fact that no special technical skills are required to set them up and they are reasonably priced as well.
A normal pop-up display uses basically two things. One is a roller with a spring, the other is the graphic panel which attached and loaded on to the spring. The frame, often called a folding frame, is usually made of aluminum tubes or fiber-glass. For transporting, the frame can be easily folded down. It weighs around 15 lbs and sometimes, the spring loaded roller is also not required to keep the frame erect.
Panels covering the frame are made up of material which accepts Velcro. The panels are quite flexible and can be rolled up for transportation purposes. To put them on frames, usually magnetic strips are used, and 4 to 8 of these panels are required to cover the frame.
Pop-up displays serve as a backdrop and also promote your brand. Make sure a person gets all the vital information they want to know through your pop-up display. Place the message you want to be conveyed in such a way that it is visible from far, and is not obstructed by people standing in front.
Today, there are various types of pop-up exhibits available, like photo mural pop-ups or 3-D pop-ups. You should use them as per your requirement and needs to get the best out of your exhibit.
Wednesday, July 6th, 2011
Pop-up displays have been in use for many years and continue to be used by many businesses even now. They can be found at trade shows and are also used for general advertising. Using a pop-up display presents the company with a number of advantages.
- Cost effectiveness is one of the biggest advantages of using a pop-up display. It is one of the best ways by which you can strike your target audience through minimal means. Especially for businesses on a tight budget, this will prove to be an effective method of advertising.
- A pop-up display enables you to use attractive designs and colors. Using the right design is crucial if you want people to take note of your business. Well designed ads are sure to look great on a pop-up display.
- Another huge plus about using pop-up displays is the transportability factor. Being lightweight and with many new foldable designs coming out, they can easily be folded and fit into a bag or case without any hassles.
- A pop-up display is known to be more durable than other advertising media. Once your trade event is over, you can fold it and store it away and use them again for the next trade show. Also they require very little maintenance.
- Convenience of use is another factor that is associated with pop-up displays. Unlike the earlier days, newer pop-up displays require very little effort to set up. Advanced technology has made the process of setting up and dismantling of a pop-up display much easier.
Monday, June 27th, 2011
Among many businesses participating in trade show, an oft resorted-to method for advertising their company is through pop-up displays. They are handy, lightweight and portable, making them a great choice for trade shows. They are also affordable and can be used a number of times.
Pop-up displays are available in a number of sizes, staring at 8’ and going up to 25’. Depending on the size of your booth and where you want to set your display, you may choose the right size for you. A pop-up display anywhere between 8’ and 10’ will fit quite well in a booth measuring 10×10, leaving enough room for your staff and for displaying your products. A display above 15’ will make for a large sized display which, when placed above eye level, can grab the attention of any passer-by.
If you wish, you can go even smaller, by going for a table top display. Table top displays can be placed on your booth table or other similar place. Despite its size, they still have it in them to deliver an impact on the viewer, provided they are well designed.
Pop-up displays are not used only for trade shows. They are also opted for general promotion of companies and can be placed in front of your company doorstep or reception tables. If you are interested in creating a pop-up display for your company, there are a number of places where you can get a pop-up display designed. Make sure you find the right place for getting your pop-up display made.
Wednesday, June 1st, 2011
Among the many display options available today, pop up displays are preferred by many as they provide convenient solutions for trade shows and exhibitions. A pop up display is a simple display unit that can be retracted or expanded whenever required. Available in different sizes and shapes, pop-up displays can be the ideal choice if you are looking for portable trade show displays.
A pop-up display consists of a straight or curved frame and a graphic panel, which can either be a fabric, plastic or vinyl sheets with graphics and designs. The fabric or the panel is attached to the framework with a magnet that holds the display structure in place. The framework, which is usually made of lightweight aluminium, can be expanded for display and retracted for easier storage.
Pop up displays can be simple table-top displays or large 20′X20′ panels that can make a great display wall for your trade show booth. You can choose a suitable size and shape, depending on the location of your display booth and the floor space available, and use them as stand-alone displays or as part of a bigger trade show booth.
Pop-up displays are easy to set up and dismantle, – the entire process of setting can be managed by a single person in just 10 minutes. But before you choose a particular pop- up display, you should consider the availability of space, ease of portability and convenience of changing multiple graphic panels in case you may need to.
Thursday, April 28th, 2011
Typically, pop-ups displays come with a frame that can be dismantled into aluminum tubes of varying sizes. This makes the display highly portable and compact because these separate tubes can be stored away in a small carry case, that can also accommodate the rolled up fabric display portion easily. While this makes it easy to transport this display, keeping track of all the dismantled parts and tubes is quite an arduous task that is unavoidable. This becomes especially tedious when you have a large pop-up with many parts to assemble or use several smaller pop ups for your trade show stall.
If you are looking for pop-up displays that are compact yet have a limited number of detachable parts to keep track of, then a hinged frame exhibit will suit you perfectly. Hinged frame pop-up displays eliminate the problem of keeping track of component parts.
These displays come with a highly collapsible frame that can be folded up into a very compact package. There is no need to pull apart the entire framework into individual pieces when you are taking down the exhibit. The pieces are still attached because of the hinged design when the framework is in collapsed form.
When you need to set up the display, all you have to do is pull out the frame into its final shape and fasten it using the mechanism provided. Many hinged frames come with magnetic cross bars that help add to the strength of the framework and act as a support to your display.