The ADfab Tradeshow Buzz

It is very likely that you consider your company’s participation in trade shows a very important part of your marketing plan. You get the exposure that you need for your products or services and your potential clients and customers have the chance to see what you have to offer up close and personal. But getting them to your booth at the trade show is often a difficult task, especially if you are not designing the most effective custom displays! Invest all the money in the world – if you can’t get them to your booth, your investment is worthless.

Lighting and Color

When considering the most effective way to design a custom trade show display, you must take several factors into consideration. Lighting and color may be more important than any other aspect of the design; after all, we are a visual society, and we are drawn to things that please the eye. Consider lighted signage, spotlights, and backlights for your display, and be sure to use a color that will attract folks to your booth while being relevant to your company or the products and services you are marketing. Include the color of your primary logo in the design, and choose colors to go with the primary color that represents your company that accentuate it, or make it stand out even more. Blue and green are professional and sophisticated colors, but red, orange, and yellow are attention-grabbing shades and great in minimal amounts.

Sound, Motion and Smell

Om addition to color, sound, motion and smell are also vital to the display. Plan to bring your own sound system with you, and use only sounds that are appropriate for the surroundings and that don’t interfere with other booths. This means some universally pleasant background music that everyone would enjoy; avoid going with a genre of music that is specifically youthful or that is too “old” for younger clients to appreciate. Motion in your booth is a good way to draw the eye, such as with the use of a projection television to play a DVD about your product, for instance. You might also hang up colored streamers that will blow in the wind that you create with a small desk fan, disguised within the custom trade show display. And last of all, adding a pleasing aroma to your display will also draw in folks, whether it is a plate of fragrant cookies or a rented popcorn popper – you’ll find that lots of people follow their noses. Another great idea is to turn the pedestrians at the show into walking advertisements for your company with company branded bottled water – which is readily available from a number of manufacturers.

Balancing the Custom Trade Show Display

It is important to temper the use of all of these – color, light, smell, motion, and sound – into the custom trade show display. In some displays, using all of these components may make the booth appear too overwhelming, or may make it lose its focus. A good way to get the best balance in your custom trade show display is to allow a professional to design the display for you – which is often a good way to save money and end up with a display is effective for your next trade show.