The ADfab Tradeshow Buzz
Archive for the ‘Trade Show Displays’ Category
Advantages of Using Fabric Displays
Thursday, September 8th, 2011
Custom display options available in the market include pop up displays, banner stands, table top stands, fabric display equipment and truss systems. Fabric display equipment is cheap, multipurpose and easy to carry and use. Having some idea about fabric displays will help you use this marketing tool creatively for your trade shows.
The fabric in the fabric displays can be easily changed. These display stands are easy to set up. A single person can set up a fabric display exhibit. You can create colorful and vivid images on the fabric. Fabric custom displays are more economical than roll up banner stands as the fabric can be re-used. Fabric display equipment can help companies design attractive displays for all sorts of corporate events.
You can increase the size of your display by using connectors. This feature is also available in some other types of custom displays like pop up displays. You can also create layered fabrics using connectors. Connectors help you in designing artistic and large scale images for your fabric display.
Fabric display exhibits are easy to take care of and maintain. The fabric in these displays is wrinkle free and mostly resistant to wear and tear. It can either be machine washed or hand washed. But you need to take care while ironing the fabric. Always iron the fabric on the reverse side to avoid spoiling the images.
Fabric displays are affordable marketing tools for all types of businesses. Their qualities like portability and easy installation make them ideal trade show exhibits.
Types of Trade Show Displays
Monday, August 22nd, 2011
In any trade show, you will come across several types of booths and exhibits. These trade show displays present the advertising message attractively to lure customers to the booth, where they can take a closer look at the product or service being marketed. So companies leave no stone unturned to make sure their trade booths are better than their competitors’. For this purpose, they use various components to add appeal and make their trade show booth stand out. Here are few types of displays generally used.
- Table top displays are very common and usually consist of a small metallic collapsible table along with small graphic panels which can be attached via fasteners.
- Throw cover displays, also called table top displays, allow the exhibitors to use any table in their booth as a branding tool, by using customized table covers instead of the plain ones.
- Pop-up displays are also very popular, and usually comprise of graphic panels attached to rollers having springs, which keep these panels in position. These are very lightweight and easy to use.
- Banner displays are another lightweight option. They come in different models, like the two-sided or three-sided model. Exhibitors often use lights to enhance the appeal of a banner display.
- Modular displays are rather large compared to other displays. The different components of the display are attached together like you would attach together Lego pieces. They can be easily redesigned to make new layouts.
There are other varieties as well, but these are the most popular ones. Exhibitors have many options available to them when it comes to setting up trade show displays, which they can use to best effect.
What are Trade Show Displays?
Wednesday, August 10th, 2011
Trade shows have become very important in the cut throat business environment prevalent in today’s world. These trade shows form a crucial part of a company’s marketing mix. They offer the company an opportunity to interact more personally with its target audience.
As far as trade show displays are concerned, the options are many and varied. The display type and graphics used vary in accordance with the company’s marketing approach and the purpose they serve. The ultimate objective is to instantly grab the attention of trade show visitors. Some of the common displays you can spot in a trade show will have:
- Graphics printed on various materials including fabric and plastic.
- Generally, you will find that these displays make use of bold graphics and statements so as to attract more visitors.
- Some innovative displays can have a lot of things included to increase their appeal like plasma screens, touch screens or LEDs.
Based upon the components used, displays can be sorted into different categories. Table top displays make use of only a simple table. Table cover displays utilize the table cover for advertising. Pop-up displays make use of a graphic panel attached to a spring mechanism. Banner displays are a much smaller form with one banner displayed on a single large panel. Modular displays use a much larger space but can be fitted together like Lego toys and are very light. Then there are custom displays based completely on the need of the exhibitor. Trade show displays when used correctly can be highly advantageous for the company.
What Makes Good Custom Displays?
Tuesday, August 2nd, 2011
When you plan to participate in a trade show, you know that your booth and displays are going to make all the difference. Custom displays can help you make an impact on the trade show floor. There are many companies which provide you with customized displays. But you might end up getting confused deciding which one would be the best display for your trade booth. So here are a few things you should keep in mind, which will help you selecting the best possible display.
- The display should have a lasting impression. On an average, you get about three seconds to make this impression at a person passing buy your trade booth. Your display should tell how good you are within a span of 3 seconds.
- The display should be durable. You might have to visit a lot of trade shows over a period of time. Your display should be strong enough to last a decent period of time.
- The display should be easy to setup and transport. If not, then it will add to your transportation and labor expenses.
- It helps, if your display can be broken down into smaller parts, to be used individually.
- When buying a display, make sure that the vendor provides service even to help you setup the display.
There are many companies now who specialize in making custom displays. You can take their services to build something exactly meeting your demands. Make sure that you keep in mind these important points and you will have no difficulty in getting a display which makes you stand out in your trade show.
The CNE in Toronto Kickoffs on August 21st, 2011
Wednesday, July 27th, 2011
The Canadian National Exhibition will be celebrating its 132nd anniversary as it kicks off on August 21st for 18 days. The annual exhibition better known as the CNE has grown to be the largest fair in Canada and the fifth largest in North America. Each and every year has been a success.
It offers a wide range of live entertainment, events and exhibits including free concerts, rides, sports, games, food, parades, shopping, shows, and much more. The CNE is suitable for all ages and is an event that can’t be missed.
Different things are offered annually making each and every year a different experience. Approximately 1.3 million people visit the CNE every year making it tough to find parking spaces. Parking outside of Toronto and taking the go train in is much more convenient. The Exhibition covers 120 acres of land and is impossible to cover in just one day. You must plan to come 2 or 3 times for the full experience.
The CNE is one of the last big events before the summer ends. It gives everyone a chance to let loose and have a good time before the hot weather rolls away. It also lets students forget that their holidays are coming to an end.
If you’ve never been to the EX before, I suggest you schedule a visit. It is a big part of Toronto’s community and is enjoyable for every member of your family.
Go Green in Your Trade Shows
Monday, July 4th, 2011
More and more companies are consciously taking actions towards saving the environment by opting for greener ways to conduct their trade shows. For their custom displays, they are using materials, which can be recycled, re-used and do not have any harmful effects on the environment. The companies today are using re-usable graphic frames for their displays apart from the energy saving LED bulbs and eco-friendly bamboo shelves. Bamboo shelves can also be used again in future trade shows.
If you are planning to give away any gifts or consolation prizes to contest winners in your trade show, make sure that the gifts are completely eco-friendly and disposable. This helps you to spread a message of going green to your customers and do your bit of social service. By the way, remember to hand over the contact details and required information along with the gift.
Keeping environment and surroundings clean is another way to go green. Make sure that you have placed a recyclable trash can near your booth so that customers can dispose off things easily.
Printing brochures and other information on recycled paper is another way to be eco-friendly. You can also use some cost-effective ways like preparing a presentation or a video to give out information to the visitors. These are more appealing, interesting and entertaining than using paper hand-outs, which only a few visitors would end up reading. Using fabric for custom displays would be a wise decision as fabric is bio-degradable whereas plastic and some other materials are not.
Video Monitor in Trade Show Displays
Monday, June 13th, 2011
One of the best and most effective ways to reach out to your customers and promote your products is to take part in a trade show or event. However, the success of your trade show depends on the display unit and the accessories you choose for it. While there are a number of accessories that can enhance the appeal of trade show displays, one that can significantly increase booth traffic is a video monitor.
Before you install a screen in your trade show booth, you should be clear about where and how it is going to be placed for the best results. These days almost every type of trade show display unit comes with a monitor mount that enables comfortable placement of the device. However, before choosing a particular display unit, you should also consider the floor space and the overall area of the booth to check the feasibility.
A video monitor can be easily used with a modular display unit that comes with a special mount for holding a monitor. All you need to do is set your display unit in the booth and attach the monitor to the mount. A video monitor can also be attached to a retractable banner stand with a monitor mount, or to the frame of a pop-up display unit. However, as pop up displays are light in weight, you can only use a small monitor with them.
Alternatively, you can choose to have stand-alone video monitor kiosks in your trade show displays. The benefits of such kiosks is that they can be placed anywhere as per your convenience and they do not occupy much space either.
Accessories that Enhance Trade Show Displays
Wednesday, June 8th, 2011
Trade show displays that are attractive as well as informative can create brand awareness and successfully draw prospective customers to your booth. Besides having appealing display design and friendly staff, having accessories that can enhance the overall appearance of your trade show booth can bring in better and faster results. While some of these accessories are a must have in all trade show booths, some are optional.
Among the various add-ons that you can consider for your trade show, literature stands or racks can be considered essential. A literature stand is used to hold pamphlets and brochures that contain important details like product and contact information of the business. These racks or stands are usually foldable and can be easily moved around as per convenience.
Another feature which can enhance the ambience of the trade show booth rental is the lighting. In addition to the regular lighting, exhibition spot lights can be used to highlight your products and graphics to enlighten customers about the product features and its benefits. Although these spot lights are not essential, adding an additional spotlight can give your display booth a special appearance.
In addition to the graphical display units, you can also use an LCD display that can portray the company’s product and USPs in a better way. Although an LCD display can draw the attention of more people at the event, you should consider it if there is going to be a significant change in the incoming booth traffic and only if your budget permits. In addition to all these, trade show displays that have comfortable seating arrangements can also entice the customers to visit them.
