The ADfab Tradeshow Buzz
Archive for the ‘Trade Shows’ Category
Tips on Participating in Trade Shows
Monday, October 31st, 2011
Trade show displays are a great way to advertise your products. Small businesses can set up winning trade show booths by following some strategies despite the stiff competition fro their larger counterparts. Here are some useful trade show tips that will help you succeed in these important business events.
It is good to be subtle when hosting a trade show stall. Talk to experienced business owners that put up stalls regularly at trade shows to get some ideas on advertising your company in a trade show. You can also get tips regarding the placement of stalls in business exhibitions.
Look for some unconventional ideas. Some companies follow a contrarian strategy and have their stall at unrelated business exhibitions where they face lesser competition. For example if you are a fitness company, you can display your products at a dental exhibition and pique the interest of the visitors. While putting up trade show booths at unrelated events, it is good to be aware of the nature of the visitors. Make sure they will find your campaign unconventional and not completely out of place.
Avoid setting up trade booths at new business events. It is better to be a participant rather than an attendee at a new trade event, as you don’t know how many visitors such events will be able to draw. You can participate in the business event in the following year after collecting details about how it performed.
Days before the show, create a buzz about your trade show booth. You can inform existing customers about your trade show booth and generate more traffic. The trade show can be used as a platform for launching new products or services.
You should also give sufficient training to your staff about the usage of different trade show displays. They also need to be trained about basic sales strategies. This way they can generate more revenue for your company and thereby increase the success of your business at trade shows.
The CNE in Toronto Kickoffs on August 21st, 2011
Wednesday, July 27th, 2011
The Canadian National Exhibition will be celebrating its 132nd anniversary as it kicks off on August 21st for 18 days. The annual exhibition better known as the CNE has grown to be the largest fair in Canada and the fifth largest in North America. Each and every year has been a success.
It offers a wide range of live entertainment, events and exhibits including free concerts, rides, sports, games, food, parades, shopping, shows, and much more. The CNE is suitable for all ages and is an event that can’t be missed.
Different things are offered annually making each and every year a different experience. Approximately 1.3 million people visit the CNE every year making it tough to find parking spaces. Parking outside of Toronto and taking the go train in is much more convenient. The Exhibition covers 120 acres of land and is impossible to cover in just one day. You must plan to come 2 or 3 times for the full experience.
The CNE is one of the last big events before the summer ends. It gives everyone a chance to let loose and have a good time before the hot weather rolls away. It also lets students forget that their holidays are coming to an end.
If you’ve never been to the EX before, I suggest you schedule a visit. It is a big part of Toronto’s community and is enjoyable for every member of your family.
