The ADfab Tradeshow Buzz

Using Custom Displays for Your Trade Show Booth

Well designed custom displays can create the right impact and attract visitors to your trade show booth. When you are sharing the trade show floor with several of your competitors, you have to ensure that the display is eye-catching and draws potential customers to your booth.

These displays can be prepared in-house or created by professional display specialists. For in-house displays, a significant amount of time has to be invested. It is usually a good idea to engage a professional display specialist even if you have to spend some money.

There are many displays that can be used to market your products effectively, such as pop-ups, table-tops, fabric, modular and banner displays. The advantage with such displays is that they can be transported easily and installed quickly in the trade show booth. Depending on your requirements and budget, you can set up elaborate or simple displays.

There are a few things that should be kept in mind when creating such displays. The graphics should be bright and colorful but not over-the-top. The lighting and booth walls should be in sync with the display. Ensure that there is sufficient lighting and the display is clearly visible even from a distance.

Effective custom displays present relevant information about the product and the company in a succinct way. The company’s name and logo must be prominently displayed so that visitors can recall them without much effort. Make sure that the booth in which the display is exhibited is comfortable, airy and uncluttered.

Tags: custom displays, trade show booth rentals

This entry was posted on Friday, July 23rd, 2010 at 11:36 am and is filed under Custom Trade Show Displays, Trade Show Booth Rentals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.