Even The King Had A Jungle Room

Every year, flocks of tourists make pilgrimages to see Elvis’ Graceland estate, just to catch a glimpse of the king’s famed “jungle room”. In it’s heyday, this themed room was where his friends and industry movers and shakers came to play. If you hung with Elvis in his jungle room, you had truly arrived.

Over the years, trade show exhibiting has seen a shift from utilitarian to more experiential structures. More recently, focus is being put on having attendees ‘experience’ the space rather than simply view it. With this focus, has come the escalation of multimedia and interactive displays, but is this enough. How can your exhibit draw flocks of attendees to you?

One rising trend in creating successful trade show displays is creating themed spaces. This can be especially effective when coupled with strong branding or marketing campaigns. Themed restaurants in the 90’s drew long line-ups to get in and for the most part it wasn’t for the food, it was for the experience; the experience of eating in a rainforest, a 50’s diner or Hollywood movie set. In the highly competitive world of exhibiting, a themed display may be the perfect way to impress leads and really make your company stand out.

Whether you are using a portable pop-up display system or a custom modular exhibit, consider giving your display environment a theme and giving your attendees an experience they will not soon forget.

Denise

This entry was posted on Wednesday, April 28th, 2010 at 6:46 pm and is filed under Trade Show Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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