Fabric Displays – Innovative Ways of Marketing

Many businesses these days are looking at newer, more innovative ways of marketing their products and services at trade shows or marketing events. When planning a marketing campaign or trade show participation, businesses have to consider both cost and quality. Fabric displays have become very popular among businesses as they offer many advantages over more traditional forms of displays. They are inexpensive and portable, and they can be assembled and stored away with ease.

These displays create brilliant, true-to-life images and instantly grab the attention of the audience. There is a wide variety in such displays that businesses can use depending on their unique needs.

In a fur fabric display, the image is covered with fur patches. As the patches move, the image is revealed. This display consists of three layers – the first is a conductive layer, the second is the image (company logo, graphics) and the third layer consists of the fur. Another type is the thermochromic fabric display. Thermochromic substances change color with changes in temperature. These dyes are often used in shirts worn by models. As the temperature of the cloth increases, the image becomes visible. After the cloth has cooled down, the image disappears.

Electroluminescent fabric displays also create unique and vibrant images. Outfits can be created using electroluminescent wires and worn by models advertising the company’s product. Different patterns can be created by bending the EL wire and such displays immediately catch the eye. In yet another form, LED lights are used to create displays.

Tags:

This entry was posted on Monday, August 23rd, 2010 at 10:24 am and is filed under Fabric Displays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply