Innovation in Fabric Displays for Grabbing Customer Attention

When you visit a trade show, exhibition or company advertising event, you realize how much the exhibit of a particular company or product contributes to creating an impression on your mind. This is the reason why marketers are constantly innovating with displays and exhibit design to catch the customers’ attention. Tastefully designed fabric displays at marketing events can be quite impactful.

A fabric display projects engaging text, slogans, and images of the product to capture the attention of the viewers. The basic type of fabric display is simply a piece of fabric with graphics and text printed on it. But marketers of late have been experimenting with this simple kind of display also.

Some fabric displays are being created using LEDs these days. The advertising copy or graphic is displayed using LEDs on a static display or, a shirt or dress worn by a model. When the LEDs are switched on, they transmit the intended visual onto the wearer’s clothing, though the resolution in this case is not very good. It attracts the passerby’s attention within seconds and is an engaging advertising technique.

Thermochromic fabric display is another innovative type of fabric display that uses thermochromic dyes to display messages. The dyes use liquid crystals and change color depending on the temperature of the clothing being used. This is yet another creative innovation in the field of fabric displays.

Fabric displays have been fusing creativity and technology. The new techniques are transforming a simple piece of fabric into a luminescent, eye-catching advertising medium.

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This entry was posted on Monday, June 7th, 2010 at 10:10 am and is filed under Fabric Displays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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