Like Bees to Honey: Why a Custom Display Will Draw More Attention to Your Trade Show Booth
Even though custom displays are a bit pricier than their pre-fabricated cookie-cutter counterparts, there is much to be said about the benefits of the custom display when it comes to your success at trade shows and exhibits. After all, having a booth at a trade show is never enough; your mere presence isn’t going to make the event a success. Drawing potential customers and clients to your booth is what fuels trade show successes and a custom display can literally mean the difference between triumph and failure at your next event. Almost any style of display can be fully customized to best showcase your company and your products and services. From the small and relatively simple design all the way up to ornately crafted custom booth displays, these designs are individualized for your company’s needs and purchasing one is a smart investment. The custom display is very polished and exudes a professional appearance that will draw trade show attendees to your booth like bees to honey.
Choosing a Custom Display
Prior to choosing the custom display that will catapult your company to success at your next trade show or exhibition, make a careful and realistic assessment of your needs. If your plans include participating in multiple trade shows and events within the next year, you will definitely want to go with a custom display. Also take the products that you will be displaying into consideration; it is always a good idea to have the display outfitted to accommodate your products so that you will not need to purchase a supporting or secondary display for display inventory, even if this drives up the cost of the custom display initially. It is also prudent to avoid ‘trendy’ looks when it comes to your display and go rather with a classic display that is not only attractive but versatile. A trendy display may be more ‘up to the minute’ but a class display will be useful for several years with the right maintenance and care. And go for the size of display that you are most comfortable with transporting yourself unless you plan to hire out the task of getting the display to and from events, which will add to the overall usage cost of the display. If you are planning to choose a custom display that you can transport yourself, make sure that you can easily set it up yourself as well when you arrive at the event.
Custom displays are available in a plethora of different shapes and sizes, or you can choose a custom shape or size that meets your needs. Keep in mind that you will always want a number of horizontal working surfaces for displaying literature and brochures as well as for your products. It is equally important that you have attractive and abundant lighting for the custom display, as well as backlighting that may be needed in certain instances. Be certain that the display is equipped for sound, and depending on your product or service, for media, like DVDs, to be played. And last of all, if you want to change the graphics, signage, or other elements of the custom display later on, choose a design that is adaptable enough to allow for modifications.
Following these tips will allow you to get the biggest bang for your trade show ‘buck’ and hopefully you will end up with a custom display that will be useful to you and your growing company for the long term.
Tags: trade show displays
This entry was posted on Monday, July 5th, 2010 at 3:05 pm and is filed under Custom Trade Show Displays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.