The ADfab Tradeshow Buzz
Posts Tagged ‘custom displays’
Using Custom Displays at Trade Shows
Friday, July 29th, 2011
At a trade show, the objective of exhibitors is to attract attendees to their booth and try to convert them into customers. If you are planning to market your product at an upcoming trade fair, you need to make sure that your booth makes a strong impression on the visitors. Custom displays are the best way to achieve this goal.
Sometimes you will be unable to figure out what you are looking for in your trade display. Custom displays help you solve this problem. You can use many unique items to make your display stand out from the rest. You can use show-pieces, statues, customized walls to give your booth a different look. Also if your exhibit space is a bit smaller or larger than usual, then you should go for custom exhibits. This way, the exhibits offer you a lot of flexibility.
You should also make sure that your customized display fits into the overall theme. Once you have created a unique custom display design it is advised that you stick with it, as customers are able to relate your design with your brand. Size of the display should be such that the maximum product is displayed. Lighting is an important factor and you can even use a spotlight to highlight your product.
If you are looking to stand out amongst others at trade shows, then there is no better option than to use custom exhibits. They are visually attractive and can give a whole new dimension to your brand.
The Importance of Quality Graphics in Custom Displays
Monday, June 20th, 2011
Custom displays can help your company get noticed in any exhibition or trade show. As visuals have a high impact on people, your custom displays should have appealing and quality graphics. To get the best result, that is to attract more customers to your trade show, always provide all the required information on a quality display. Here are some of the things you need to check before printing the graphic on the custom display.
Evaluate the graphic design for the display and check if it is giving you all the information needed. If there are some mistakes, correct them before you print the design on displays. The graphic design should create an interest in the customer’s mind. This does not mean that the design should be complicated, but in simple words, the design should be able to convey the benefits of opting for your services or products. Apart from that, the display should also have contact information.
Ask the graphic designer to use vibrant colors for the display design. Make sure that the display is not dull and is able to catch the attention of the customers. Orange, red, yellow and green are some of the bright colors that could give more prominence to your display against other displays in the show.
Ensure that the text and images are clear and placed in apt positions on the display. Place the most important information you want to convey in the centre position, so that people can find it easily. Using a custom display can be advantageous to your company, if you use it smartly.
The Benefits of Customizing Trade Show Displays
Monday, June 6th, 2011
If you want your company’s stall to be noticeable in a trade show, conference or marketing event, the last thing you would want is a display that is similar to the hundreds of other displays used at the show. Which is why, you should rely on custom displays, which can replace the ‘ordinary’ with ‘unique’ and ‘stylish’, while taking care of all your trade show and retail display needs.
Besides making your trade show booth unique, a custom display can also promote your brand by representing your company’s products, themes and ideas in an effective manner. This is possible when you design your customized display booth using the colors, logos and pictures that represent your company and your products in the market.
There are many types of displays you can choose from to make your own custom display unit. You can customize the display unit depending on the location of the trade show, the floor space available, the type of products and the size of the products you are going to display.
If you plan to use the display in multiple shows and exhibitions, you could go for a display unit made of aluminum or any other light-weight material like plastic. If you want to use the display in a showroom, you could go for an elegant glass or wooden unit. In any case, the choice should be made considering the company’s best interests.
Custom displays can also be made out of the readily available table top displays, pop up displays, modular displays, roll up banners stands etc. As it can be difficult to find a unique and appealing display that is readily available, customizing an available display unit is a convenient and practical idea.
Custom Displays to Grab Attention
Thursday, May 26th, 2011
The display unit plays an extremely important role in marketing your products and services at a trade show or exhibition. Having a unique and appealing display is necessary if you want to make the best first impression on a prospective customer. And this can be possible only when you go for the option of custom displays.
The benefit of customized displays is that business owners get a lot of flexibility in designing the display booth using the colors, images, logos etc that represent the company, products or the brand in a distinctive manner. Any type of display – a table top display, pop up display, modular display etc, can be customized and designed in a unique and elegant way to suit your company’s theme and marketing goal. But irrespective of the display type you choose, a customized display can be unique and appealing enough to demand the crowd’s attention.
Also, you can also customize your display booth considering the location of the trade show and the lifestyle and culture of the people there. But all this can be achieved when your marketing team works in unison with the company designing the trade show booth or banner stand. So, for best results, it is important that you look for a trade show design company that is both reliable and competent.
A number of people prefer to go for the readily available trade show options as they are convenient and consume very little time for planning and design. But choosing custom displays that are created specially for your company’s products, themes and ideas can help you achieve the desired results in a better and faster way.
Pop Up Displays – Ideal Options for Small Trade Show Booths
Thursday, March 3rd, 2011
Pop-up displays are a very popular display option used by businesses, both small and big, for trade shows and other events. These displays let you present the main features of your business in an easy to assimilate visual plus text form. You can opt for pop ups where the fabric and frame work are separate and the fabric is stretched over the framework to create the display. There are others where the fabric is permanently affixed to the framework and the entire display can be folded up and stored away.
The former kind is the most compact display option you will find in the market. This pop up display usually comes with a collapsible framework or one that can be dismantled into separate pieces. The fabric can simply be removed and folded up separately. The entire display can be conveniently stored away in a corner of the smallest trade show booth without obstructing movement within the booth. When you need the display, simply snap the frame into place and roll the fabric display over it. This display comes with hooks and loops that let you attach the fabric perfectly over the frame to create an ‘instant’ visual.
Multi sized frames and telescopic frames are best for those booths where space is a constraint. With these frames you can choose to attach different fabrics depending on what is relevant to your customer. This keeps the customer’s attention focused on the subject of your sales pitch. You can quickly change the display when another customer walks in or when you need to change the look of your stall.
If versatility, compactness and affordability are your priorities then opt for fabric pop-up displays for your next exhibition and benefit from the difference it makes to your stall.
Fabric Wall Backdrop Displays
Thursday, February 24th, 2011
An attractive backdrop for your trade-show booth can make the whole set up livelier and appealing to the visitors. There are a number of display units that can be used as backdrops in your booth – pop-up displays, fabric displays, banners and even some low cost custom displays. No mater what type of display you are using, a vibrant fabric wall display backdrop, with excellent graphics and design, will get your booth the maximum attention from visitors.
Specially designed to add grandeur to your trade show or any business event, the fabric wall displays with their rich and vibrant graphics, make a strong and impressive statement when used as a backdrop. The graphics on the fabric created with dye sublimation process are durable and remain as good as new even after reuse and multiple washes.
In addition to the printed graphics on the fabric, you can attach accessories to front or back of the display frame. You can also add backlights for special effects or to highlight the product or the message on the fabric wall. These display units usually come with a foldable aluminum stand to which the fabric is attached for a neat and wrinkle free display. The fabric walls are easy to assemble and these light weight displays can fit into a small case or a duffel bag, even when folded along with the stand.
Available in various sizes and dimensions, fabric displays take not more than 10 seconds of your time to set up in any kind of trade show, business fair or promotional event, making them the best instant displays available in the market.
Use Large Pop Ups to Add a Stunning Stall Background
Tuesday, February 22nd, 2011
Large sized pop-up displays can make a spectacular background for your products or multimedia displays. The main advantage of using a pop up as a background is that you can completely reinvent your stall by simply changing the graphics on this display.
A large sized pop up is as easy to assemble and as compact in storage as a smaller one because most of the parts can be disassembled quickly into small pieces. The fabric can be rolled up or folded away. This makes it easy for you to store two or three different fabrics with varying text and graphic content in your trade show booth, however small its dimensions may be. The display of a pop up can be changed quickly by a single person so that it takes just minutes to give your entire booth a completely different theme on each day of a business event.
Pop up displays can also be paired with modular displays or interactive displays to offer an enclosed space within your booth. This gives the viewer or customer a private area to explore your product or learn more about your business without interruptions. Even pairing two large interlinked pop-up displays can give you a ‘wall’ that effectively separates visitors to your stall from the crowd outside.
These innovative uses are possible with pop-up displays mainly because they are lightweight and easy to move around. So if you are looking for a display option that gives you the flexibility to constantly change the look and feel of your stall, opt for a pop up display.
Why You Should Rent a Trade Show Display
Wednesday, February 16th, 2011
Investing huge amounts of money on a trade show display, which you may not use often, can weigh heavily on the company’s capital. When you cannot invest heavily on this important component of a trade show, you can consider renting it from one of the many trade show display rental services in the market, which provide a wide variety of trade show displays at reasonable costs.
For small businesses and upcoming industries, trade show display rentals provide a wide range of display units and accessories for promoting their products at trade shows and exhibitions. One of the many advantages of using trade show display rentals is the flexibility you get in choosing and customizing the trade show displays for every event, which is not possible when you use your own trade show displays.
Another advantage of renting a trade show display is avoiding the cost involved in purchasing, maintaining and transporting it to and from the various trade shows in the country. When you choose a trade show display rental, all you need to bear is the rental charges, which usually includes the shipping and the maintenance charges too.
Renting trade show displays can be feasible, especially if you need it just once or twice in a year or if you are new to the idea of trade shows. But before you choose to rent a trade show display, consider factors like – the overall need and usability of the display unit, number of trade shows, events or exhibitions where you need the display unit, and finally the cost of renting and cost of purchasing the display unit, to see what fits in your budget.
How to Choose the Right Pop-Up Display
Monday, February 14th, 2011
There are many variations available in the market with pop-up displays. The wide array of options makes it confusing for a first time trade show participant to choose the right one for his event. Here are a few pop-ups that you can choose from:
Basic No Frills Displays
The cheapest options among pop-ups are the basic fabric displays. These are comprised of a fabric screen with visuals or text that can be stretched over an aluminum frame. Fabric displays can be washed quickly and easily for a fresh and brand new look in time for the next event. You can also opt for vinyl pop-ups instead of fabric ones if you prefer a glossy look.
Pop Up Towers
If you want a display that will set your stall apart from the rest then tower displays are a good choice. These displays come in unique serpentine or wavy shapes as well as regular cylindrical ones. You can choose one that matches your stall dimensions as well as your stall’s theme. For example, a construction company can choose a tower display with the right graphics to make it look like a real building.
Adaptable Interlocking Displays
If you intend to use your pop-ups at several trade shows, it is difficult to predict the dimensions of the various booths in advance. With adaptable pop-up displays, you can transform the same display to fit within any booth size. The ideal for this kind of use are the ones that can be interlocked to form one single display or disassembled to create separate stand alone pieces.
Pop-ups displays are not just compact and easy to assemble, they are also quite affordable even for small businesses. Get a pop up display today and make sure you garner the maximum attention at your next trade show.
Types of Pop-Up Displays
Monday, February 7th, 2011
Pop-up displays are perhaps the most common form of trade show displays, preferred and used by many businesses, because of their flexibility, light weight, and versatility. You can use them as main displays or as accessories to a main display at an exhibition, indoor or outdoor marketing event, promotional event and a product launch, as they are available in a variety of sizes, shapes and designs – including 2D and 3D prints. While you can get a custom made pop-up display for your trade show, the most commonly used types are straight pop up displays and curved pop up displays.
The straight popup displays are usually chosen for back wall display, when you want to have sufficient space to accommodate your audience for a product demonstration or an activity at the trade show. This type of display unit is also used as a backdrop for a main display, to add some grandeur and appeal to the trade show booth. The drawback of these units is that they are not stable and may need additional support to stand.
The curved popup displays are more stable and have a better visual appeal to the audience because of their shape and look they give out. Although they are widely preferred because of their shape, which gives an enclosed look and feel to the customers, they consume a lot of space and are difficult to accommodate in smaller trade shows ad exhibitions.
If you don’t want either of these pop-up displays, you can get a custom popup display to suit your requirements. Although a customized and unique display may attract a number of visitors, it may take up a considerable part of your trade show budget.
