The ADfab Tradeshow Buzz
Posts Tagged ‘fabric displays’
Advantages of Using Fabric Displays
Wednesday, November 30th, 2011
Fabric displays have a long life and can be used many times. With the incorporation of the latest technology and new styles, these displays have become a striking advertising medium, offering a great return on your investment.
Initially, fabric displays were not flexible and couldn’t be used repeatedly. Modern fabrics provide that option as they are more durable. You can replicate designs and images on the fabric. It is even possible to create 3D effects on tension fabric. With these displays, you also have a wider choice of panels.
Fabric displays are a great option for trade shows as they come in different sizes and can be personalized easily. Free hanging displays are great for large areas. If it is a small area, then options like a table top fabric display are the best.
Fabric can also be used to make pop up displays or free standing banners. These displays are mounted on aluminum frames which are light and still give the display strong support. Tension fabrics can be layered, manipulated and twisted to give the desired effect. They can also use panel snaps, Velcro, buttons and other methods of fastening to hold them together. These methods also allow you to remove them when necessary.
Use Fabric Displays as a Promotional Tool
Monday, November 14th, 2011
Displays that have a good visual impact are important tools in trade shows, as they can draw in and impress customers. There are several types of displays available. You can opt for displays depending on the products you want to showcase, your budget, and the nature of your business. Fabric displays are becoming increasingly popular at trade shows, because they have several advantages over other types of displays.
Economical Option
Fabric displays are more economical than many of the other display types. Panels of these displays can be easily replaced. You are likely to incur less expense with these displays than if the panels were made of plastic or laminate. Therefore, if needed, you can have new displays made for every trade show. Most companies tend to use tension fabric for these displays. This fabric is durable and has a long life. It can be washed and pressed regularly, keeping your display looking new.
Easily Customizable
These displays are easy to customize. The display size can be increased by joining two or more fabrics by using connectors. It can be stretched, layered and twisted to catch the eye of the customer. It can also create a 3D effect. A fabric display can be used as a central piece or be displayed as part of a series. If it is large, it can be used as a backdrop for your trade show booth.
Convenient to Use
Fabric displays are extremely portable and lightweight. This makes them ideal for most business owners. They can be easily assembled and disassembled. The fabric is attached to the frame by magnets or Velcro. This makes it easy to install and remove.
Use Skilled Professionals in Trade Exhibitions for Effective Marketing
Wednesday, October 19th, 2011
Display exhibits like fabric displays and pop-up displays play an important role in a trade exhibition. Apart from these you also need to have personnel at your stall who can explain what is being displayed to the visitors. If the staff employed at your trade booth is not trained well in handling customers, then all your investment on sourcing latest display equipment is wasted.
Training your staff
Experienced people who have previously been part of successful trade shows can train your booth staff on the various subjects like marketing strategies, sales skills and customer relations. You can also hold demonstrations for the staff about the advantages of your products.
The primary goal of any business is to sell its products or services. The basics of marketing at a trade show are similar to any other method like online and direct marketing. Train your staff to scour potential clients from the visitors to your stall. You can also invite your existing customers to the stall to encourage repeat sales.
Practicing good etiquette
At your trade booth stall, ask your staff not to smoke, drink or gossip among each other as it creates a negative impression in the minds of the potential customers. Be warm and friendly in your approach to avoid intimidating visitors. Do not turn down any visitor to your trade stall as they can be potential clients. Make sure there is a staff member who is always present at the booth to respond to visitor queries. Keep manuals, pens, brochures of products etc in sufficient quantities. You can also train the professionals at your booth on the display exhibits at your stall like fabric displays, pop up displays etc so that they can easily deal with any problems that they may face with the display.
Current Trade Show Trends
Monday, October 17th, 2011
Exhibitions and trade shows are platforms to market your products and expand your client base. As fierce competition strategies will be used by rival companies, your booth needs to stand out from the crowd. Companies use assorted display exhibits like fabric displays, truss systems etc in trade booths to attract potential customers, but there is some out of the box thinking that you can do for your booth.
Interactive exhibits that create curiosity
Instead of using traditional approaches like product demonstrations, instruction manuals for your product marketing you can use interactive graphical exhibits. These exhibits can have images of the products that are being sold. You can also have simple bar charts or pie charts in your exhibit which can be easily understood by the visitor. Engage the customer in such a way that he has a pleasant experience at your trade booth and associates it with your product – thereby creating higher sales.
Create a soothing ambience
If your booth has a calm atmosphere, people naturally get drawn to it. Light fixtures can be placed at strategic spots to develop the mood of your stall. You can also use some soothing music in your stall to attract passing visitors. Avoid using jarring colors for your stall as they can cause restlessness in the customers’ minds.
Many kinds of display exhibits are used in trade shows. Fabric displays are one of the inexpensive and trendiest display materials available. They are easy to set up. These display exhibits can be conveniently transported and are strong and durable, unlike most other forms. The best part is that these displays will have a role to play even if you are looking for innovative ideas to set your booth apart from the rest.
How to Create Visually Appealing Fabric Displays
Monday, September 26th, 2011
Images create a much stronger impact on viewers than words. Fabric displays that incorporate vivid graphics in them are popular custom display options for trade shows and exhibitions. Fabric display exhibits are easy to maintain and store. They are also very handy. Here are some tips on how you can create eye catching fabric exhibits.
Your display board should present your company name and logo as prominently as possible. People who are up to even 20 feet away from your stall should be able to see it clearly. Your fabric display should have concise headings about the brand that is being marketed. It should convey the right message to likely customers. Take care that the font size of the header is legible enough for visitors to comprehend.
You can emphasize the benefits of using your products by customizing your fabric displays with graphical images. Suppose you are marketing a health drink, you can use some images which show the advantages of drinking it. Statistics and other data are best interpreted when they are in the form of flow charts or graphs.
External factors like light can also play a major role in deciding the effectiveness of fabric displays. Make sure your fabric display is placed so that there is sufficient light on it. Consult a reputed trade show designer and create fabric display stands that are unique and visually appealing.
Along with following these tips, you should also keep brochures, price lists and business cards in your stalls. They are important elements of your marketing campaign. Brochures provide the prospective clients detailed information about your product.
Advantages of Using Fabric Displays
Thursday, September 8th, 2011
Custom display options available in the market include pop up displays, banner stands, table top stands, fabric display equipment and truss systems. Fabric display equipment is cheap, multipurpose and easy to carry and use. Having some idea about fabric displays will help you use this marketing tool creatively for your trade shows.
The fabric in the fabric displays can be easily changed. These display stands are easy to set up. A single person can set up a fabric display exhibit. You can create colorful and vivid images on the fabric. Fabric custom displays are more economical than roll up banner stands as the fabric can be re-used. Fabric display equipment can help companies design attractive displays for all sorts of corporate events.
You can increase the size of your display by using connectors. This feature is also available in some other types of custom displays like pop up displays. You can also create layered fabrics using connectors. Connectors help you in designing artistic and large scale images for your fabric display.
Fabric display exhibits are easy to take care of and maintain. The fabric in these displays is wrinkle free and mostly resistant to wear and tear. It can either be machine washed or hand washed. But you need to take care while ironing the fabric. Always iron the fabric on the reverse side to avoid spoiling the images.
Fabric displays are affordable marketing tools for all types of businesses. Their qualities like portability and easy installation make them ideal trade show exhibits.
Why Should You Use Fabric Displays?
Wednesday, August 17th, 2011
When it comes to trade shows, where there is a fierce competition among exhibitors to attract visitors to their booth, what you use for your trade booth is a matter of great importance. Fabric displays are great answers for those who do not know what to use to make their trade booth attract a larger crowd. They are relatively new compared to some other options like pop-up displays. New developments in fabric and printing technologies allow a lot of room for creativity in the displays. Here are some of the reasons why you should use a fabric display.
- Till quite recently it was very difficult to get good graphics on fabrics, but recent technological developments have made it possible to represent high quality graphical details on fabric. The translucent nature of the fabric makes the graphic even more appealing.
- You can use these fabric displays either as a big background for your booth or even as a small banner.
- Fabrics are very versatile and can take almost any shape in contrast to other options like pop-up booths, which are mostly in the concave shape.
- The fabric panels are very light weight, almost half the weight of photo panels, and they do not have any seem lines which look out of place.
- The frames for these displays are made of aluminum, making them very light, and are also collapsible. This makes them highly portable and great for transporting to other places.
Fabric exhibits look quite stunning if are used properly. Also the fact that they are so portable adds to their feature list. They might be a bit more expensive then some other options but add an entirely new dimension to your display.
Get the Most Out of Your Fabric Displays
Friday, August 5th, 2011
Fabric displays have become popular options at trade shows, and for good reason. They offer more flexibility in creating appealing graphics in comparison to panel and pop-up displays. They are easy to set up, transport, and maintain.
But exhibitors often do not make use of the full potential hidden beneath these fabric exhibits. Here are a few things you should keep in mind to get the most out of your fabric display.
- The most basic rule is to make sure your company name and logo is clearly visible even from a distance. A snazzy fabric design won’t help if people don’t know the name of your company.
- The message you are trying to convey should also be there on the display. Decide the advertising text or graphics the display will use in advance. Also choose the type of fabric that will best showcase the text/graphics.
- Photographic images look great with the translucent look of the fabric. Decide the printing process required to make the graphics stand out.
It makes a lasting impression on someone who visits your booth if you give them a brochure or a take away sample of your product. Also, it is always a good idea to use light or music to enhance the appeal of your trade booth.
Fabric displays can really have a great impact on your performance as a company in the show. Make sure you follow the basics and don’t spoil the impact of a good fabric display by going wrong in other areas.
Why are Suspended Fabric Displays So Popular?
Wednesday, July 13th, 2011
There are many ways to outperform your competitors at a trade show. You can use a variety of displays in your stall and attract customers with their uniqueness. The latest trend that has caught up with many companies is the usage of suspended fabric displays in their trade shows. There are many advantages of using these suspended fabric displays – here are some of them.
One of the main advantages of using a fabric display is the ease of installation. As they are made of light-weight fabric, anyone from your team can easily assemble them. You can also save a lot of money on shipping the structures because of their light-weight. The light weight is because of the aluminum frame the fabric display has.
The suspended fabric display is placed so high up that it can be viewed by all the visitors in the trade show even from a long distance. This will attract them to visit your stall, giving you an opportunity to easily present advantages of your company and products to them.
Trade show displays made of fabric can also be altered according to your requirements. These suspended structures can also be added with layered or twisted fabric structures to give a 3D effect. This will not cost you much. These structures also give you ample space to try out different kinds of lighting.
If you are not planning to buy suspended fabric structure for your trade shows, you can rent them, as they are available with many rental services too.
The Benefits of Using Fabric Displays
Wednesday, June 22nd, 2011
Catching the attention of customers through trade show displays is important and for that many tactics can be used. One of them would be to use vibrant fabric displays with the required information about your company and product printed on them. There are many positives of using a fabric display in your trade show. Listed here are a few of them.
Cost-Effectiveness
The cost involved in designing and producing a fabric display is much lesser than any other type of display. Fabric panels cost you less and can be replaced easily. Many companies use a fabric called tension fabric, which has more durability than other types of fabrics. These have higher resistance to wear and tear, and can also be washed, by which you can always make your display look fresh and new.
Easily Customizable
One of the many benefits of using fabric displays is that they can be easily customized. They can be printed with any image, text or color you want, easier than on any other display. They can also be twisted and layered to give a 3D effect to your display. Creating a big background to catch the attention of customers is also easy with fabric displays.
Convenience
Convenience is another factor, which makes more companies use displays made of fabric more often. They are not heavy when compared to other types of displays and can be easily carried to the trade show and back without much hassle. Assembling and dismantling the display is also quite easy.
