The ADfab Tradeshow Buzz
Posts Tagged ‘Pop Up Displays’
Advantages of Using Fabric Displays
Wednesday, November 30th, 2011
Fabric displays have a long life and can be used many times. With the incorporation of the latest technology and new styles, these displays have become a striking advertising medium, offering a great return on your investment.
Initially, fabric displays were not flexible and couldn’t be used repeatedly. Modern fabrics provide that option as they are more durable. You can replicate designs and images on the fabric. It is even possible to create 3D effects on tension fabric. With these displays, you also have a wider choice of panels.
Fabric displays are a great option for trade shows as they come in different sizes and can be personalized easily. Free hanging displays are great for large areas. If it is a small area, then options like a table top fabric display are the best.
Fabric can also be used to make pop up displays or free standing banners. These displays are mounted on aluminum frames which are light and still give the display strong support. Tension fabrics can be layered, manipulated and twisted to give the desired effect. They can also use panel snaps, Velcro, buttons and other methods of fastening to hold them together. These methods also allow you to remove them when necessary.
Why Choose Pop-up Displays?
Monday, November 21st, 2011
Trying to stand out from the crowd at a trade show can be hard; it is even harder when you have to do so within a tight budget. Many trade show booth owners have found pop-up displays an effective and inexpensive method of making their booth attractive.
Modern Pop-up Trade Show Displays
Trade show displays have undergone several changes over time, to become more sophisticated and eye-catching. The sleeker ones tend to be more popular with customers. This type of booth is considered modern and appealing. A pop-up is made out of fabric which is stretched across a metal frame, most commonly aluminum. There are two broad categories – those made of imprinted fabric and those made of hooked and looped fabric. The displays with hooked and looped fabric are extremely flexible and the graphics on them can be edited quickly and easily making them a convenient option for most booth owners. Additionally, they are portable.
Collage Pop-up Trade Show Displays
Pop-up displays are unique and have given rise to many different styles. One of these is the collage style. They are convenient to use, because a pop-up is made of natural segments. This makes it easy for designers to insert collage type designs on to the fabric as they are also made up of many sections which can be joined together to form a big display.
Budget-Friendly
While designing your booth at the trade show, cost is usually a major factor. Though they look sleek, most pop-ups are inexpensive. They are easy to design and produce, and don’t require the use of expensive materials like in other displays.
Trade Show Displays: Choose What Works for You?
Thursday, November 10th, 2011
Trade show displays have become more and more sophisticated owing to a huge demand. Consumers tend to prefer a professional ambience and judge a booth by its appearance. There are several types of displays that you can opt from. Some of these are:
Table Top Displays
Table top displays available today are visually exciting and sleeker than the older models. Earlier, information was displayed on a small surface. Now table top displays come in different sizes and designs which range from three panel displays to simpler models.
Banner Stands
If your trade show exhibit is on the smaller side, a banner stand is a perfect display. It is a frame which can hold in place a graphic banner. The banner can tell the story of a company or the product. They are good to use at trade shows as they can be used to complement a bigger trade show display.
Pop Up Displays
These trade show displays can be easily installed and removed. The display can just be popped up and the graphics added on. You can use lighting as a part of the display and can even convert the case into a podium. They can also feature table top displays. These displays are portable.
Backlit Displays
Backlit displays can be appealing to customers at an exhibit. The light draws attention to the display and brightens up the graphics. It also helps emphasize the details printed on the display.
Affordable Solutions for Trade Show Exhibits
Monday, October 24th, 2011
You can generate a good number of business contacts and close deals by setting up a booth in a trade show. Many companies spend a large percentage of their advertising budget on trade shows alone. Some trade show booths have eye catching display equipment like pop up displays and truss systems. These are a little more expensive than other trade show exhibits. But you can reduce the cost of sourcing a trade show exhibit with a little pre-planning and presence of mind.
Order early to save money
You can reduce the cost of setting up a trade show booth by sourcing your equipment early. Most trade exhibitions are held in the September to December period. You can buy trade exhibits early, say in the month of April or May to get better deals from your trade exhibit manufacturing companies. Usually these companies price their exhibits at lower price during lean business months. You also get to choose from the many different trade show exhibits available if you source them early.
Getting second hand display exhibits
Some companies have no use of their trade display exhibit after the trade show is over. They may sell them on an auction website like eBay or other classifieds sites. If you source your display equipment from these websites you can save a lot of money. However, while buying second hand goods from auction sites make sure that the display exhibits are in a proper working condition.
Another way to buy equipment within your budget is to rent pop up display frameworks. The cost of pop up displays can be high but rentals will just be a fraction of that cost. Moreover, you will have the flexibility to change your displays for the next trade show.
A Guide to Trade Show Displays
Thursday, September 15th, 2011
It is important to have a properly set up booth at a trade show if you want to make a positive impact on the visitors. There are many ways to enhance the aesthetic appeal of your booth. Renting or purchasing trade show displays to adorn your booth has become very popular among many companies. For a successful trade show event, make sure all your ideas and products are out there for your customers to see.
A large range of display pop up exhibits is available to choose from for your trade show booth. Table top displays, pop up displays and portable display units are very popular as they are aesthetically pleasing and at the same time easy to set up. These varieties usually have aluminum panel to help support a screen made of fabric or plastic. Backlit displays and banner stands can be used if extra lighting is required in a small indoor space. If none of these displays are what you are looking for, many companies specialize in making custom trade show display units to differentiate your booth. A trade show display is usually very easy to use and is a convenient solution for showing off your products to best effect.
As trade show displays are easy to assemble and carry from one place to another, they have become very popular choices for businesses big and small. With the countless options to pick from, you can decide on which kind of display unit suits your needs the best.
Pop Up Displays and Their Advantages
Monday, September 12th, 2011
Several small businesses are switching to pop-up displays for promoting their products at trade shows. Pop up display units have several advantages and can be used in different ways to attract a large traffic to your trade show booth. Though most pop up exhibits are used for promotional purposes at trade fairs and marketing events, they can be used creatively and kept in office lobbies to display anything of importance to employees or visiting clients. These displays are easy to assemble and move around, making them a favourite among travelling businessmen.
Most of the pop up exhibits are made out of fabric and plastic. The fabric is wrinkle-free and washable, thus allowing it to be used over and over again. As they are portable and easily flexible, these exhibits can be used at indoor as well as outdoor events. Small businesses like investing in a pop up display system as it is cost effective and easy to maintain. These fabric displays are environmental friendly as they can be recycled easily.
Pop-up displays come in various shapes and sizes with an assortment of background colours for you to choose from. As there are various sizes available in almost every display store you go to, you are sure to find the perfect one for your needs. If you can’t decide which type of display unit to purchase, you can opt for renting it out and trying the unit first. Depending on your budget, you can choose the right kind of pop up exhibit your trade show.
Why Should You Use Fabric Displays?
Wednesday, August 17th, 2011
When it comes to trade shows, where there is a fierce competition among exhibitors to attract visitors to their booth, what you use for your trade booth is a matter of great importance. Fabric displays are great answers for those who do not know what to use to make their trade booth attract a larger crowd. They are relatively new compared to some other options like pop-up displays. New developments in fabric and printing technologies allow a lot of room for creativity in the displays. Here are some of the reasons why you should use a fabric display.
- Till quite recently it was very difficult to get good graphics on fabrics, but recent technological developments have made it possible to represent high quality graphical details on fabric. The translucent nature of the fabric makes the graphic even more appealing.
- You can use these fabric displays either as a big background for your booth or even as a small banner.
- Fabrics are very versatile and can take almost any shape in contrast to other options like pop-up booths, which are mostly in the concave shape.
- The fabric panels are very light weight, almost half the weight of photo panels, and they do not have any seem lines which look out of place.
- The frames for these displays are made of aluminum, making them very light, and are also collapsible. This makes them highly portable and great for transporting to other places.
Fabric exhibits look quite stunning if are used properly. Also the fact that they are so portable adds to their feature list. They might be a bit more expensive then some other options but add an entirely new dimension to your display.
What are Trade Show Displays?
Wednesday, August 10th, 2011
Trade shows have become very important in the cut throat business environment prevalent in today’s world. These trade shows form a crucial part of a company’s marketing mix. They offer the company an opportunity to interact more personally with its target audience.
As far as trade show displays are concerned, the options are many and varied. The display type and graphics used vary in accordance with the company’s marketing approach and the purpose they serve. The ultimate objective is to instantly grab the attention of trade show visitors. Some of the common displays you can spot in a trade show will have:
- Graphics printed on various materials including fabric and plastic.
- Generally, you will find that these displays make use of bold graphics and statements so as to attract more visitors.
- Some innovative displays can have a lot of things included to increase their appeal like plasma screens, touch screens or LEDs.
Based upon the components used, displays can be sorted into different categories. Table top displays make use of only a simple table. Table cover displays utilize the table cover for advertising. Pop-up displays make use of a graphic panel attached to a spring mechanism. Banner displays are a much smaller form with one banner displayed on a single large panel. Modular displays use a much larger space but can be fitted together like Lego toys and are very light. Then there are custom displays based completely on the need of the exhibitor. Trade show displays when used correctly can be highly advantageous for the company.
What are Pop-Up Displays?
Monday, August 8th, 2011
Pop-up displays (sometimes called portable display or pull-up display) have been around for more than 30 years now. They are the first option most companies consider when readying for a trade show, or setting up a marketing campaign. Their wide-spread use can be attributed to the fact that no special technical skills are required to set them up and they are reasonably priced as well.
A normal pop-up display uses basically two things. One is a roller with a spring, the other is the graphic panel which attached and loaded on to the spring. The frame, often called a folding frame, is usually made of aluminum tubes or fiber-glass. For transporting, the frame can be easily folded down. It weighs around 15 lbs and sometimes, the spring loaded roller is also not required to keep the frame erect.
Panels covering the frame are made up of material which accepts Velcro. The panels are quite flexible and can be rolled up for transportation purposes. To put them on frames, usually magnetic strips are used, and 4 to 8 of these panels are required to cover the frame.
Pop-up displays serve as a backdrop and also promote your brand. Make sure a person gets all the vital information they want to know through your pop-up display. Place the message you want to be conveyed in such a way that it is visible from far, and is not obstructed by people standing in front.
Today, there are various types of pop-up exhibits available, like photo mural pop-ups or 3-D pop-ups. You should use them as per your requirement and needs to get the best out of your exhibit.
Advantages of Pop-up Displays
Wednesday, July 6th, 2011
Pop-up displays have been in use for many years and continue to be used by many businesses even now. They can be found at trade shows and are also used for general advertising. Using a pop-up display presents the company with a number of advantages.
- Cost effectiveness is one of the biggest advantages of using a pop-up display. It is one of the best ways by which you can strike your target audience through minimal means. Especially for businesses on a tight budget, this will prove to be an effective method of advertising.
- A pop-up display enables you to use attractive designs and colors. Using the right design is crucial if you want people to take note of your business. Well designed ads are sure to look great on a pop-up display.
- Another huge plus about using pop-up displays is the transportability factor. Being lightweight and with many new foldable designs coming out, they can easily be folded and fit into a bag or case without any hassles.
- A pop-up display is known to be more durable than other advertising media. Once your trade event is over, you can fold it and store it away and use them again for the next trade show. Also they require very little maintenance.
- Convenience of use is another factor that is associated with pop-up displays. Unlike the earlier days, newer pop-up displays require very little effort to set up. Advanced technology has made the process of setting up and dismantling of a pop-up display much easier.
