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Wednesday, June 29th, 2011
Trade shows are visited by thousands of people each day. For a business to catch the attention of a prospective customer among the many visitors, designing a good trade show booth is essential. Well designed trade show displays give a professional look to a company and can lead to more people taking note of it.
According to marketing experts, three seconds on average is the time a company has to grab the attention of a passer-by. In that short span of time, trade show displays must communicate three vital points to the person: 1) what the product is about, 2) the benefits of using the particular product and 3) why the product should not be ignored. These questions should be evoked in the mind of the passer-by who is just crossing your booth.
The key to all these factors lies in the design of your trade show booth. How you design your booth will determine how people are going to respond to it. Here are a few simple tips you must keep in mind to have an attractive looking trade show booth.
- Make your product or service the star attraction of your booth. The designs you use must revolve around this idea.
- Use lighting effects in a way that makes the booth visually appealing; you must, however, make sure it does not become a distraction.
- Identify the target market of your product and create a design that appeals to the sensibilities of your target.
Designing eye-grabbing trade show displays is a matter of application. Done properly, the results can be rewarding.