The ADfab Tradeshow Buzz
Posts Tagged ‘trade show displays’
Why You Should Invest in Trade Show Displays
Monday, November 28th, 2011
In today’s economic climate, business owners are watching their budgets and monitoring their expenses. Though some organizations might think they have to halt all their promotional ventures, forward-thinking entrepreneurs know that exhibits are a good option to get their products and services noticed at a low cost.
Some businesses make their presence felt in the market through trade shows. They are a good forum for consumers and businesses to interact. Through them, you can share the services and products your business provides. One of the most effective ways to achieve this is to use trade show displays. These exhibits can be used by all types of businesses – even an industry leader or a small, start up business.
One of the advantages of trade shows is that they give you the opportunity to interact with potential customers and partners. An industry exhibition also attracts new customers who are interested in what your business has to offer. All you need to do is pay your booth’s entry fee and you will receive a great deal of promotion and legwork for your business free of charge.
It is critical to keep the display simple. Don’t overwhelm your potential customers with the trade show displays. Keep both your tactics and tools simple. But make sure that at the same time your displays help your business stand out from the crowd. Also, the giveaways, and marketing strategies employed should be those that can showcase a single, uniform message for the brand.
Trade Show Displays: Choose What Works for You?
Thursday, November 10th, 2011
Trade show displays have become more and more sophisticated owing to a huge demand. Consumers tend to prefer a professional ambience and judge a booth by its appearance. There are several types of displays that you can opt from. Some of these are:
Table Top Displays
Table top displays available today are visually exciting and sleeker than the older models. Earlier, information was displayed on a small surface. Now table top displays come in different sizes and designs which range from three panel displays to simpler models.
Banner Stands
If your trade show exhibit is on the smaller side, a banner stand is a perfect display. It is a frame which can hold in place a graphic banner. The banner can tell the story of a company or the product. They are good to use at trade shows as they can be used to complement a bigger trade show display.
Pop Up Displays
These trade show displays can be easily installed and removed. The display can just be popped up and the graphics added on. You can use lighting as a part of the display and can even convert the case into a podium. They can also feature table top displays. These displays are portable.
Backlit Displays
Backlit displays can be appealing to customers at an exhibit. The light draws attention to the display and brightens up the graphics. It also helps emphasize the details printed on the display.
Successful Ideas for Trade Shows
Thursday, November 3rd, 2011
Trade show booths that people would remember are the ones that engage them and also successfully market a business’s products. Even though trade show displays are important to attract customers, they should be supported by efficient sales staff and fun filled activities to enhance the interest of people visiting your stall. Some business display ideas that can be considered while your company prepares for a trade show are listed below.
Games at your stall
Having games in your trade show booth is a very good method to increase the number of visitors to the booth. Almost every visitor would love the idea of being a participant in games and get a lot of prizes. You can have contests like Prize Wheels, Scratch cards and slogan making in your stall to hold the attention of consumers. The contests should be centered on your products so that you can effectively market your goods and services.
Freebies and promotional items
Giving away promotional items and freebies in your stall will definitely generate more footfall in the booth. But you need to consider some questions like the target audience and budget. You should allot a specific amount of money on sourcing promotional objects before the trade show. You can have two set of items to give to visitors – one could be for everyone who is visiting your stall. Another set can be for people who are really interested in your product.
The giveaways should also appeal to the tastes of the target audience. If your trade show displays is advertising leather goods, you can give small leather pouches as promotional items to the people visiting your stall.
Tips on Participating in Trade Shows
Monday, October 31st, 2011
Trade show displays are a great way to advertise your products. Small businesses can set up winning trade show booths by following some strategies despite the stiff competition fro their larger counterparts. Here are some useful trade show tips that will help you succeed in these important business events.
It is good to be subtle when hosting a trade show stall. Talk to experienced business owners that put up stalls regularly at trade shows to get some ideas on advertising your company in a trade show. You can also get tips regarding the placement of stalls in business exhibitions.
Look for some unconventional ideas. Some companies follow a contrarian strategy and have their stall at unrelated business exhibitions where they face lesser competition. For example if you are a fitness company, you can display your products at a dental exhibition and pique the interest of the visitors. While putting up trade show booths at unrelated events, it is good to be aware of the nature of the visitors. Make sure they will find your campaign unconventional and not completely out of place.
Avoid setting up trade booths at new business events. It is better to be a participant rather than an attendee at a new trade event, as you don’t know how many visitors such events will be able to draw. You can participate in the business event in the following year after collecting details about how it performed.
Days before the show, create a buzz about your trade show booth. You can inform existing customers about your trade show booth and generate more traffic. The trade show can be used as a platform for launching new products or services.
You should also give sufficient training to your staff about the usage of different trade show displays. They also need to be trained about basic sales strategies. This way they can generate more revenue for your company and thereby increase the success of your business at trade shows.
Types of Trade Show Displays
Monday, August 22nd, 2011
In any trade show, you will come across several types of booths and exhibits. These trade show displays present the advertising message attractively to lure customers to the booth, where they can take a closer look at the product or service being marketed. So companies leave no stone unturned to make sure their trade booths are better than their competitors’. For this purpose, they use various components to add appeal and make their trade show booth stand out. Here are few types of displays generally used.
- Table top displays are very common and usually consist of a small metallic collapsible table along with small graphic panels which can be attached via fasteners.
- Throw cover displays, also called table top displays, allow the exhibitors to use any table in their booth as a branding tool, by using customized table covers instead of the plain ones.
- Pop-up displays are also very popular, and usually comprise of graphic panels attached to rollers having springs, which keep these panels in position. These are very lightweight and easy to use.
- Banner displays are another lightweight option. They come in different models, like the two-sided or three-sided model. Exhibitors often use lights to enhance the appeal of a banner display.
- Modular displays are rather large compared to other displays. The different components of the display are attached together like you would attach together Lego pieces. They can be easily redesigned to make new layouts.
There are other varieties as well, but these are the most popular ones. Exhibitors have many options available to them when it comes to setting up trade show displays, which they can use to best effect.
What are Trade Show Displays?
Wednesday, August 10th, 2011
Trade shows have become very important in the cut throat business environment prevalent in today’s world. These trade shows form a crucial part of a company’s marketing mix. They offer the company an opportunity to interact more personally with its target audience.
As far as trade show displays are concerned, the options are many and varied. The display type and graphics used vary in accordance with the company’s marketing approach and the purpose they serve. The ultimate objective is to instantly grab the attention of trade show visitors. Some of the common displays you can spot in a trade show will have:
- Graphics printed on various materials including fabric and plastic.
- Generally, you will find that these displays make use of bold graphics and statements so as to attract more visitors.
- Some innovative displays can have a lot of things included to increase their appeal like plasma screens, touch screens or LEDs.
Based upon the components used, displays can be sorted into different categories. Table top displays make use of only a simple table. Table cover displays utilize the table cover for advertising. Pop-up displays make use of a graphic panel attached to a spring mechanism. Banner displays are a much smaller form with one banner displayed on a single large panel. Modular displays use a much larger space but can be fitted together like Lego toys and are very light. Then there are custom displays based completely on the need of the exhibitor. Trade show displays when used correctly can be highly advantageous for the company.
Why are Suspended Fabric Displays So Popular?
Wednesday, July 13th, 2011
There are many ways to outperform your competitors at a trade show. You can use a variety of displays in your stall and attract customers with their uniqueness. The latest trend that has caught up with many companies is the usage of suspended fabric displays in their trade shows. There are many advantages of using these suspended fabric displays – here are some of them.
One of the main advantages of using a fabric display is the ease of installation. As they are made of light-weight fabric, anyone from your team can easily assemble them. You can also save a lot of money on shipping the structures because of their light-weight. The light weight is because of the aluminum frame the fabric display has.
The suspended fabric display is placed so high up that it can be viewed by all the visitors in the trade show even from a long distance. This will attract them to visit your stall, giving you an opportunity to easily present advantages of your company and products to them.
Trade show displays made of fabric can also be altered according to your requirements. These suspended structures can also be added with layered or twisted fabric structures to give a 3D effect. This will not cost you much. These structures also give you ample space to try out different kinds of lighting.
If you are not planning to buy suspended fabric structure for your trade shows, you can rent them, as they are available with many rental services too.
