The ADfab Tradeshow Buzz
Posts Tagged ‘trade show’
Use Fabric Displays as a Promotional Tool
Monday, November 14th, 2011
Displays that have a good visual impact are important tools in trade shows, as they can draw in and impress customers. There are several types of displays available. You can opt for displays depending on the products you want to showcase, your budget, and the nature of your business. Fabric displays are becoming increasingly popular at trade shows, because they have several advantages over other types of displays.
Economical Option
Fabric displays are more economical than many of the other display types. Panels of these displays can be easily replaced. You are likely to incur less expense with these displays than if the panels were made of plastic or laminate. Therefore, if needed, you can have new displays made for every trade show. Most companies tend to use tension fabric for these displays. This fabric is durable and has a long life. It can be washed and pressed regularly, keeping your display looking new.
Easily Customizable
These displays are easy to customize. The display size can be increased by joining two or more fabrics by using connectors. It can be stretched, layered and twisted to catch the eye of the customer. It can also create a 3D effect. A fabric display can be used as a central piece or be displayed as part of a series. If it is large, it can be used as a backdrop for your trade show booth.
Convenient to Use
Fabric displays are extremely portable and lightweight. This makes them ideal for most business owners. They can be easily assembled and disassembled. The fabric is attached to the frame by magnets or Velcro. This makes it easy to install and remove.
Use Skilled Professionals in Trade Exhibitions for Effective Marketing
Wednesday, October 19th, 2011
Display exhibits like fabric displays and pop-up displays play an important role in a trade exhibition. Apart from these you also need to have personnel at your stall who can explain what is being displayed to the visitors. If the staff employed at your trade booth is not trained well in handling customers, then all your investment on sourcing latest display equipment is wasted.
Training your staff
Experienced people who have previously been part of successful trade shows can train your booth staff on the various subjects like marketing strategies, sales skills and customer relations. You can also hold demonstrations for the staff about the advantages of your products.
The primary goal of any business is to sell its products or services. The basics of marketing at a trade show are similar to any other method like online and direct marketing. Train your staff to scour potential clients from the visitors to your stall. You can also invite your existing customers to the stall to encourage repeat sales.
Practicing good etiquette
At your trade booth stall, ask your staff not to smoke, drink or gossip among each other as it creates a negative impression in the minds of the potential customers. Be warm and friendly in your approach to avoid intimidating visitors. Do not turn down any visitor to your trade stall as they can be potential clients. Make sure there is a staff member who is always present at the booth to respond to visitor queries. Keep manuals, pens, brochures of products etc in sufficient quantities. You can also train the professionals at your booth on the display exhibits at your stall like fabric displays, pop up displays etc so that they can easily deal with any problems that they may face with the display.
A Guide to Trade Show Displays
Thursday, September 15th, 2011
It is important to have a properly set up booth at a trade show if you want to make a positive impact on the visitors. There are many ways to enhance the aesthetic appeal of your booth. Renting or purchasing trade show displays to adorn your booth has become very popular among many companies. For a successful trade show event, make sure all your ideas and products are out there for your customers to see.
A large range of display pop up exhibits is available to choose from for your trade show booth. Table top displays, pop up displays and portable display units are very popular as they are aesthetically pleasing and at the same time easy to set up. These varieties usually have aluminum panel to help support a screen made of fabric or plastic. Backlit displays and banner stands can be used if extra lighting is required in a small indoor space. If none of these displays are what you are looking for, many companies specialize in making custom trade show display units to differentiate your booth. A trade show display is usually very easy to use and is a convenient solution for showing off your products to best effect.
As trade show displays are easy to assemble and carry from one place to another, they have become very popular choices for businesses big and small. With the countless options to pick from, you can decide on which kind of display unit suits your needs the best.
Pop Up Displays and Their Advantages
Monday, September 12th, 2011
Several small businesses are switching to pop-up displays for promoting their products at trade shows. Pop up display units have several advantages and can be used in different ways to attract a large traffic to your trade show booth. Though most pop up exhibits are used for promotional purposes at trade fairs and marketing events, they can be used creatively and kept in office lobbies to display anything of importance to employees or visiting clients. These displays are easy to assemble and move around, making them a favourite among travelling businessmen.
Most of the pop up exhibits are made out of fabric and plastic. The fabric is wrinkle-free and washable, thus allowing it to be used over and over again. As they are portable and easily flexible, these exhibits can be used at indoor as well as outdoor events. Small businesses like investing in a pop up display system as it is cost effective and easy to maintain. These fabric displays are environmental friendly as they can be recycled easily.
Pop-up displays come in various shapes and sizes with an assortment of background colours for you to choose from. As there are various sizes available in almost every display store you go to, you are sure to find the perfect one for your needs. If you can’t decide which type of display unit to purchase, you can opt for renting it out and trying the unit first. Depending on your budget, you can choose the right kind of pop up exhibit your trade show.
Trade Show Custom Display Ideas to Attract More Visitors
Wednesday, April 6th, 2011
Trade shows and exhibitions provide an excellent opportunity for businesses to meet prospective customers and business partners. To stand out among the rest and attract more visitors, you should opt for customized displays from trade show booth rentals and give them a professional and appealing appearance. Here are a few tips you can use to make your trade show booth fun and promising.
To begin with, decorate you booth with attractive displays, backdrops and banners. Make use of your brand logo and colors to give it a distinct look. Use big images of your products to catch the visitors’ attention. Ensure that your company or product name is displayed in bigger print and is noticeable even from a distance. Organize your product literature neatly and place it in a rack that is easily accessible.
Friendly staff and a welcoming atmosphere are also important if you want more visitors to your booth. Make sure that you have adequate members to handle the incoming traffic and organize your booth such that prospective customers can sit comfortably and talk to your personnel. For the right ambience, ensure proper lighting of the booth and highlight your products and special offers to make them noticeable.
Besides the above, you can also conduct fun activities and give away prizes to attract visitors to your booth. Hire game kiosks from trade show booth rentals to add to the fun and give away free gifts such as candy boxes, stationery, and discount coupons with your company’s logo on it to draw crowds and popularize your brand.
Tension Fabric Displays – An Effective Marketing Tool
Monday, April 4th, 2011
In a trade show, every company is trying to grab the attention of visitors and convert them into potential clients. It serves as a platform for marketing product and services. So, it goes without saying that companies need to use quality trade show displays to draw visitors to their stalls.
The trade show floor is abuzz with a wide range of booths, stands and an array of different displays. Companies spend a lot on their efforts to develop point of purchase exhibits and audio/visual displays to attract the attention of the crowd. Tension fabric displays rank very high on the list of exhibition solutions commonly used by companies. Combined with aluminum and plastic components, they form an extremely versatile tool for advertising at trade shows and other marketing events.
Unique physical attributes
Tension fabrics possess the visual and physical attributes required to make them the ideal material for creating displays. They can be easily stretched. Structures made out of lightweight aluminum or steel can be used as frames for mounting and stretching display fabrics over them. Thus creating three dimensional structures are possible. It eliminates the need to stick to boring two dimensional trade displays. This feature of the fabric makes it a good choice of material if you are looking to develop catchy displays which can vary in shape, size and design as and when you please.
Easy to print
Tension fabrics are easy to print on. They create a uniform booth display, incorporating the client’s visual requirements and the company logo. A tension fabric display allows for the total customization as far as the client’s visual needs are concerned. The exhibitor’s own images and sources can be used to compose the visuals for the background as well as the foreground. Alternatively, professional graphic designers and artists may be brought in to facilitate the visual works.
