Posts Tagged ‘trade shows’
Monday, November 28th, 2011
In today’s economic climate, business owners are watching their budgets and monitoring their expenses. Though some organizations might think they have to halt all their promotional ventures, forward-thinking entrepreneurs know that exhibits are a good option to get their products and services noticed at a low cost.
Some businesses make their presence felt in the market through trade shows. They are a good forum for consumers and businesses to interact. Through them, you can share the services and products your business provides. One of the most effective ways to achieve this is to use trade show displays. These exhibits can be used by all types of businesses – even an industry leader or a small, start up business.
One of the advantages of trade shows is that they give you the opportunity to interact with potential customers and partners. An industry exhibition also attracts new customers who are interested in what your business has to offer. All you need to do is pay your booth’s entry fee and you will receive a great deal of promotion and legwork for your business free of charge.
It is critical to keep the display simple. Don’t overwhelm your potential customers with the trade show displays. Keep both your tactics and tools simple. But make sure that at the same time your displays help your business stand out from the crowd. Also, the giveaways, and marketing strategies employed should be those that can showcase a single, uniform message for the brand.
Monday, November 21st, 2011
Trying to stand out from the crowd at a trade show can be hard; it is even harder when you have to do so within a tight budget. Many trade show booth owners have found pop-up displays an effective and inexpensive method of making their booth attractive.
Modern Pop-up Trade Show Displays
Trade show displays have undergone several changes over time, to become more sophisticated and eye-catching. The sleeker ones tend to be more popular with customers. This type of booth is considered modern and appealing. A pop-up is made out of fabric which is stretched across a metal frame, most commonly aluminum. There are two broad categories – those made of imprinted fabric and those made of hooked and looped fabric. The displays with hooked and looped fabric are extremely flexible and the graphics on them can be edited quickly and easily making them a convenient option for most booth owners. Additionally, they are portable.
Collage Pop-up Trade Show Displays
Pop-up displays are unique and have given rise to many different styles. One of these is the collage style. They are convenient to use, because a pop-up is made of natural segments. This makes it easy for designers to insert collage type designs on to the fabric as they are also made up of many sections which can be joined together to form a big display.
While designing your booth at the trade show, cost is usually a major factor. Though they look sleek, most pop-ups are inexpensive. They are easy to design and produce, and don’t require the use of expensive materials like in other displays.
Friday, November 11th, 2011
Custom displays are a good way to give your business an edge over your competitors. Many companies have been able to build a brand for themselves entirely by using displays. Your marketing and promotion can also be improved by using visuals that have a big impact. These visuals will help you communicate with your clients and draw in potential customers. Here are a few tips for creating exciting displays the next time your business participates in a trade show:
Be True to Your Business’s Overall Image
It is important for business owners to keep in mind the image they want to convey about their company before creating a custom display. The visuals should be balanced and meaningful. The display should send a message to customers and communicate confidence to them.
Customers tend to evaluate a trade show stall and assess the quality of the products displayed. Most of them form opinions of the business based on the display used. These judgments are what eventually lead up to a sale, if customers like what they see.
To ensure that the information you want to convey through custom displays is clear, label everything. It is important that the displays match the price and quality of your products. Good lighting around a display can help draw customers’ attention to it.
Besides the look and quality of a display, you should also carefully think about the text message that will go on it. The message should be short and effective. It should also be readable from a distance so that it draws customers to your booth.
Monday, September 26th, 2011
Images create a much stronger impact on viewers than words. Fabric displays that incorporate vivid graphics in them are popular custom display options for trade shows and exhibitions. Fabric display exhibits are easy to maintain and store. They are also very handy. Here are some tips on how you can create eye catching fabric exhibits.
Your display board should present your company name and logo as prominently as possible. People who are up to even 20 feet away from your stall should be able to see it clearly. Your fabric display should have concise headings about the brand that is being marketed. It should convey the right message to likely customers. Take care that the font size of the header is legible enough for visitors to comprehend.
You can emphasize the benefits of using your products by customizing your fabric displays with graphical images. Suppose you are marketing a health drink, you can use some images which show the advantages of drinking it. Statistics and other data are best interpreted when they are in the form of flow charts or graphs.
External factors like light can also play a major role in deciding the effectiveness of fabric displays. Make sure your fabric display is placed so that there is sufficient light on it. Consult a reputed trade show designer and create fabric display stands that are unique and visually appealing.
Along with following these tips, you should also keep brochures, price lists and business cards in your stalls. They are important elements of your marketing campaign. Brochures provide the prospective clients detailed information about your product.
Thursday, September 8th, 2011
Custom display options available in the market include pop up displays, banner stands, table top stands, fabric display equipment and truss systems. Fabric display equipment is cheap, multipurpose and easy to carry and use. Having some idea about fabric displays will help you use this marketing tool creatively for your trade shows.
The fabric in the fabric displays can be easily changed. These display stands are easy to set up. A single person can set up a fabric display exhibit. You can create colorful and vivid images on the fabric. Fabric custom displays are more economical than roll up banner stands as the fabric can be re-used. Fabric display equipment can help companies design attractive displays for all sorts of corporate events.
You can increase the size of your display by using connectors. This feature is also available in some other types of custom displays like pop up displays. You can also create layered fabrics using connectors. Connectors help you in designing artistic and large scale images for your fabric display.
Fabric display exhibits are easy to take care of and maintain. The fabric in these displays is wrinkle free and mostly resistant to wear and tear. It can either be machine washed or hand washed. But you need to take care while ironing the fabric. Always iron the fabric on the reverse side to avoid spoiling the images.
Fabric displays are affordable marketing tools for all types of businesses. Their qualities like portability and easy installation make them ideal trade show exhibits.