Trade Shows: Displays and Pre-Show Marketing
Two of the many important aspects you need to keep in mind when planning your trade show participation are displays and pre-show marketing. Informing existing and potential customers about your trade show participation in advance is a good idea. Effective use of LCD screens, pop-up displays and fabric displays can draw trade show visitors to your booth.
Your displays should be eye catching as well as simple to assemble and dismantle. Depending on your budget and presentation needs, you can take your pick from pop-ups, portable-hybrid trade show displays, customized displays and table tops. To keep costs low, you can rent displays instead of buying them.
Make sure you position your displays such that they are easily visible from a distance. Make the best use of light to bring the exhibits clearly into view. You can also use track light and additional lighting to bring a particular advertising message or product detail into focus.
Pre-show marketing can go a long way to ensure that at least some of your existing customers and target audience will show up to. There is no point in using striking custom or fabric displays if the visitor crowd is sparse.
You can contact potential customers before the show. Personal calls, e-mails and newsletters are different ways of announcing your trade show participation. It is important to announce the expo early enough to let the target audience plan their visit well in advance. It is also advisable to send a reminder to invitees just before the expo begins.
This entry was posted on Tuesday, March 15th, 2011 at 9:10 am and is filed under Trade Show Displays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.