Custom Displays

An appropriately-designed display has staying power and can be used often for a number of years and altered to fit the needs of your company. You will find that a custom display is multifaceted and can used in numerous places, including trade shows and events, alongside your representatives at a seminar or other presentation, or even on your own sales floor to greet visitors with highlights of what your company has to offer. Creating a good custom display takes some planning but will pay off with a good response that helps to boost your profitability.

Selecting Custom Displays

A great custom display will always command and grab the attention of passersby, which is not that small a feat. Before choosing the custom display that you will use for your booth, answer the questions that follow:

• What are the goals that you have when participating in this trade show or trade shows in general?
• How will the custom displays that you use help you to meet these goals?
• How large are the trade shows or events that you will attend, and what size of audience do they attract – local, regional, or national?
• What location will you have at the trade show? Will you be in an island, on the end, in the corner, or in-line? How much space does your booth allow?
• How many shows do you plan to attend or do you usually attend each year?
• How much have you allotted for custom displays in your budget?
• How will you transport the display? Do you need to select a company that will ship and/or store the exhibit between shows?

Types of Custom Displays

The nature of the shows that you will be attending and what you plan to accomplish at the trade shows will give you the best idea of which type of custom display you are looking for. Standard custom displays include:

• Pop-up custom displays – light weight, folding frames covered with plastic, vinyl, or fabric panels that form angled or curved walls
• Panel displays – rectangular sections covered in fabric and connected together to form a wall
• Table-top displays – lightweight typically three paneled display with attached Velcro graphics that is easily updated or modified and sits atop a table
• Pull-up displays – lightweight, works like a window shade in reverse and can be positioned together as needed

Choosing a Company to Create Custom Displays

When selecting the company who will create your custom displays, do a little research and choose a company that demonstrates expertise within the industry and that offers a wide variety of options for you to choose from. The company that you work with must be willing to work within your budget and should guarantee their work with a written service contact. Check to make sure that the company has an excellent track record of delivering on time, especially if you are in a pinch and need your custom display right away. A great way to find a reputable company is to locate booths and displays that interest you, and ask the booth’s attendant who created their display; most folks are more than happy to make a referral for a good company!