Get the Most Out of Your Fabric Displays

Fabric displays have become popular options at trade shows, and for good reason. They offer more flexibility in creating appealing graphics in comparison to panel and pop-up displays. They are easy to set up, transport, and maintain.

But exhibitors often do not make use of the full potential hidden beneath these fabric exhibits. Here are a few things you should keep in mind to get the most out of your fabric display.

• The most basic rule is to make sure your company name and logo is clearly visible even from a distance. A snazzy fabric design won’t help if people don’t know the name of your company.
• The message you are trying to convey should also be there on the display. Decide the advertising text or graphics the display will use in advance. Also choose the type of fabric that will best showcase the text/graphics.
• Photographic images look great with the translucent look of the fabric. Decide the printing process required to make the graphics stand out.

It makes a lasting impression on someone who visits your booth if you give them a brochure or a take away sample of your product. Also, it is always a good idea to use light or music to enhance the appeal of your trade booth.

Fabric displays can really have a great impact on your performance as a company in the show. Make sure you follow the basics and don’t spoil the impact of a good fabric display by going wrong in other areas.