Trade Show Displays

Having the right trade show displays can either make or break your trade show success. The trade show booth and related displays must reflect a powerful sense of who your company is and be able to draw individual people into your booth, even among a large crowd filled with competitors looking to do the same thing. And while a well-trained trade show staff, marketing efforts before the show, and promotions and giveaways at the show will help to draw in a lot of potential customers and clients, the image and appeal of your trade show displays can greatly affect the results you see from the show itself. In a crowded exhibition hall filled with thousands of people and hundreds of booths, you have just around two or three seconds to catch the eye of passersby. Everything about your trade show displays should work towards that goal, from your booth signs and banner stands to the table cloths and other visible materials that you have displayed.

Key Components of Effective Trade Show Displays

There are some vital components to effective trade show displays that draw attention and cause people to put the brakes on their Nikes long enough to give you a chance. Your goal is to communicate the benefits of whatever you are pushing, whether it is a product or a service, with as few words as possible. Color, motion, lighting, sounds, and smells are critical components of creating an effective trade show display.

• Color. Warm colors such as orange, yellow, and red will attract the most attention, but must be used with some modesty as the display does not want to appear too loud. Cool colors like blue, white, and green are great complementary shades to go along with warm colors because they convey professionalism.
• Motion. Moving objects always draw attention, whether it is colorful streamers blowing with the help of a small fan, or a DVD about your product playing on a large screen television.
• Lighting. Lighting is a key element to any trade show booth. Who wants to look around a booth that is poorly or dimly lit? Use your lighting to create an inviting ambience that calls out to passersby, or elect to put a spotlight on your product.
• Sound. Appeal to the auditory senses of trade show attendees with appropriate music, nature sounds, or even life performances. Just be sure to not make the sound coming from your booth a nuisance, either to passersby or other booth attendants.
• Smells. Adding an enticing aroma to your trade show displays can catch the “nose” of people walking buy, appealing to their olfactory senses. From scented candles to freshly popped popcorn, entice folks to follow their noses over – and perhaps offer a treat for doing so, i.e., popcorn, candy, freshly baked cookies, doughnuts, and more.

Combining all of these components can ensure that your trade show displays are top of the line and first to be noticed in a long row of competition at your next show!