Trade Show Displays at the Canadian Coffee & Tea Show

The Canadian Coffee & Tea Show takes over the Toronto International Centre from September 26 until September 27, 2010. This is Canada’s largest coffee & tea show that is host to companies from around the world that want to display their products.

Each of these companies has their own unique trade show displays. Since the business is coffee & tea, one of the most popular interactivity tactics used is product sampling. After all, the best way to determine if you enjoy a type of coffee or tea is to taste it. Some of the trade show displays are set up as small cafes to set the mood while enjoying a coffee.

Almost all of the trade show displays at the Canadian Coffee & Tea Show showcase their products. There are a few methods to displaying your coffee & tea products:

• A cabinet of products
  Some of the displays have a glass cabinet that contains the products. These can be bags of their coffee & tea, mugs, insulated thermoses, etc all with the company name and logo.
• A counter with beans
  A common display is to have a counter or table with baskets full of your coffee beans or tea leaves. This is best to showcase your different flavours, and also allows you to have your product directly available to sell.

At a trade show such as this where the product is very competitive, it is important to have a good trade show display. This will allow your company to stand out to potential customers in the sea of other competitors.